Nonprofit Marketing Guide
SEPTEMBER 2, 2020
As I revise my first book, The Nonprofit Marketing Guide , I am updating the chapters with newer approaches that weren’t commonplace 10 years ago when I originally wrote it. For example, in the chapter about defining your target communities, I spent a lot of time on personas. I’m leaving that content in there, but also mentioning Empathy Maps and Journeys/Story Maps.
Nonprofit Tech for Good
SEPTEMBER 4, 2020
Date: Tuesday, October 27, 2020. Time: 1pm EDT / 10am PDT. Presented by: MobileCause. Cost: Free. 2020 has presented nonprofits, and the world at large, with plenty of challenges and changes. In order to continue reaching new donors and growing your mission into the new year, you’ll need a focused annual giving plan that takes into account the new landscape of fundraising.
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Network for Good
SEPTEMBER 3, 2020
For years, we have seen consumer buying habits shift towards more subscription-based purchases with companies such as Netflix, Blue Apron, and many others. Here at Network for Good, our big question has been, can subscription as a service (SAAS) tactics be used to increase recurring donors and revenue among small nonprofits? This year, we have been proud to partner with the Bill & Melinda Gates Foundation to develop a methodology; analyze existing programs; conduct surveys, interviews, and r
Nonprofit Marketing Insights by GlobalOwls
SEPTEMBER 2, 2020
Latest Social Media Tool Features That Helps To Elevate The Customer Relationship. Social Media Platforms have evolved over the last couple of years. Make good use of tools and improve your customer relationship. Social platforms have become the primary business happening platforms that help brands to maximize their social sales. All sorts of businesses largely depend on the social applications that help them drive their growth at ease.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Nonprofit Marketing Guide
AUGUST 31, 2020
From Sofia: I’m a visual person–recent cards, postcards and of course books, adorn my work-from-home space. I keep a picture of my grandmother there too, as a reminder that what we love is more than worth fighting for. Here is the latest submission for our Day in the Life of a Nonprofit Communicator – Quarantine Edition. We have amended the previous Quarantine Edition to now include those who have returned to work so be sure to share your day now matter where you are.
Nonprofit Tech for Good
SEPTEMBER 3, 2020
By Matthew Burnell , F ounder of ClickBid , a mobile bidding provider for online auctions, virtual galas, and in-person events. As a nonprofit, you have undoubtedly heard the term “virtual events” over the past six months. As the global pandemic continues to limit the ability to hold in-person fundraising events , nonprofits are forced to create new and “virtual” giving opportunities.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Pam Moore
SEPTEMBER 3, 2020
SocialZoomFactor · Buyer Personas 101 What, Why and How to Use them For Your Business. Experienced digital, social and content marketers know the key to success for high performing marketing campaigns and programs is to be sure you are targeting, inspiring, and attracting the RIGHT audience. Knowing your audience is the NUMBER ONE priority for any business of any size in any industry or niche!
Nonprofit Marketing Guide
SEPTEMBER 4, 2020
Zambra. Asheville, NC. Happy Friday, everyone! Let’s wind down this week with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have tips for running ads, board members to avoid, fun Zoom backgrounds and more. It’s time for Mixed Links… If you run ads, you should see Google Ads vs.
Nonprofit Tech for Good
AUGUST 30, 2020
By Katie Casillas , director of marketing at GolfStatus.org , an event management platform specifically for golf fundraisers. There’s no doubt about it: A lot of time and effort goes into planning a golf event—any fundraising event for that matter. Golf is especially challenging in that it has a number of nuances that can complicate the planning process.
Mission Minded
SEPTEMBER 2, 2020
Why web accessibility and ADA compliance matter, and how you can view them through the lens of your brand. The post Web Accessibility Through the Lens of Your Brand appeared first on Mission Minded.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Pam Moore
SEPTEMBER 1, 2020
SocialZoomFactor · Facebook Advertising 5 Things You Must Know Before Starting any Paid Social Media Ad. Standing out in the digital sea of noise is a struggle for any business today. There is definitely not a lack of brands trying to get the attention of their dream customers. The good news is that you can tap into the power of the massive audiences on social media with paid advertising.
Nonprofit Marketing Guide
SEPTEMBER 1, 2020
Here’s what’s happening this month at Nonprofit Marketing Guide…. Online Training: September 3: Marketing Bequests: How to Ask for That Final Gift with Tom Ahern. [90-Minute Webinar] Tom shares secrets from around the world on how to tactfully ask for bequests from your current donors. Registration for this webinar is $129 or FREE with an All-Access Pass.
NonProfit Hub
SEPTEMBER 3, 2020
It was Booker T. Washington who said; “Those who are happiest are those who do the most for others.” It’s such a deeply human trait to feel good about helping others ? which is why nonprofits are so important. Nonprofits can use social media as a tool to; Raise awareness for their cause. Scale their social media donations. Build a stronger community of supporters.
Nonprofit Marketing Insights by GlobalOwls
SEPTEMBER 2, 2020
5 Tech-Focused Tips to Improve Your Sustainability Strategy and Thrive. Start using Tech for Good and improve sustainability in your organization. Check out our tips. Modern business is no longer just about making money, it’s rapidly shifting towards sustainability and sustainable practices, and for a number of reasons. For one, the modern customer cares very much about the way their favorite brands affect the natural world around them, as well as their fellow humans around the world.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Philanthropy 2173
SEPTEMBER 3, 2020
Part two of my 5 part series in the Chronicle of Philanthropy is out - find it here [link] Part one ran last week - it's here [link]
Lets Talk Nonprofit
SEPTEMBER 2, 2020
There's no doubt that 2020 will go down as one of the most remarkable years in our history. A global pandemic has killed 183,000 Americans (and counting). The outcome of the 2020 general election has tremendous health, economic and social implications. We're less than a week into the aftermath of one of the strongest hurricanes to hit the U.S. And wildfires continue to rage across California.
Selfish Giving
SEPTEMBER 2, 2020
??????A big thanks to everyone who attended our first Learning Club last week. As many of you already know, we switched the reading club to a learning club as the former wasn't attracting the following we had hoped for. And, WOW, what a difference. We had 60 people for our club meeting last week on the future of retail. And we had an excellent conversation!
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