Nonprofit Marketing Guide
OCTOBER 16, 2019
An engagement ask is simply another way, besides donating, that people can confirm that they share your values and want to participate in your good work. You are asking people to do things that help build rapport with them over time, allow them to give in other non-monetary ways, and since these actions often take place via social media, to connect with other like-minded supporters.
Nonprofit Tech for Good
OCTOBER 13, 2019
By Rafia Khader , Program Manager at the Lake Institute on Faith & Giving and Managing Editor of the Journal of Muslim Philanthropy & Civil Society. Faith and giving are intrinsically tied with one another. It is this idea that propels the work of Lake Institute on Faith & Giving at the Indiana University Lilly Family School of Philanthropy.
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Selfish Giving
OCTOBER 16, 2019
This past week, I got a great question from a reader asking when and how to clean your email list. You know I'm a big believer in email and newsletters - and with good reason. Campaign Monitor just came out with a report that showed "across the board, donors prefer email. Nearly 42% said they prefer to hear from a nonprofit via email from the organization, and 20.5% said an email from the organization would inspire them to give again.
NonProfit Hub
OCTOBER 16, 2019
While donors are essential for funding your cause, volunteers are essential for supporting its ongoing functions, from day-to-day operations to fundraising event management. However, even if your nonprofit has the most ardent of supporters, it can still be incredibly difficult to actually motivate volunteers to give their time. At DNL OmniMedia, we specialize in nonprofit tech strategy consulting , so we’ve worked with quite a few nonprofits to develop plans around specific goals such as boostin
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Nonprofit Marketing Guide
OCTOBER 14, 2019
You’re rushed in the morning and you leave your raincoat or umbrella, and it, of course, rains. You didn’t get gas yesterday because you just wanted to get home after a long day and now you have to unexpectedly drive across town to take your child to the doctor. You didn’t prepare a blog post for today because you were stressed after working on big projects last week and now you are scrambling to post something on your birthday.
Nonprofit Tech for Good
OCTOBER 17, 2019
By Chuck Spidell , a Nonprofit WordPress Security Expert with ILLUSIO. He helps women-led communications teams free up their time and lock down WordPress from getting hacked. Please join Chuck on October 29 for a webinar on how to prevent your WordPress website from getting hacked. WordPress powers 34% of all sites on the web and is one of the most popular digital marketing tools used by organizations in the world.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
iMarketSmart
OCTOBER 15, 2019
In case you couldn’t tell from the title of today’s blog post, we have some exciting news to share with you! MarketSmart is the newest member of The Giving Institute. Founded in 1935, The Giving Institute has served as one of the most influential and important organizations advancing leadership and ethics in philanthropy and fundraising in our sector.
Nonprofit Marketing Guide
OCTOBER 15, 2019
On today’s Video Strategy for Nonprofits webinar, I organized my presentation around the barriers that are holding nonprofits back from fully embracing video as the superior communications channel that it is for so many different marketing goals. The amount of time that it takes to produce videos was the biggest barrier among today’s webinar participants.
TakeTwo Services
OCTOBER 16, 2019
The title of this blog post should really read “Three Questions That Help You Prioritize Communications When You’re Pressed For Time, as in All The Time.” Because let’s face it, there’s no real downtime or slow time when you work for a nonprofit. There are times when you’re not as busy as the rest of the time, when you’re rushing about in ten different directions trying to make your deadlines, deadlines, deadlines.
Nonprofit Fixer
OCTOBER 12, 2019
Continuing our series on “worst practices,” below is a partial list of worst practices in nonprofit executive leadership. These are directed at executive directors themselves. Seeing your board members in an adversarial way instead of as partners. The best-run organizations treat the ED and the board roles as partners. Failing to invest the necessary time in building trust and rapport with your chair and your full board (hint…do more of it).
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
NonProfit Hub
OCTOBER 18, 2019
Nonprofit Hub is excited to announce Hub Radio, our new Hubcast series aimed at covering the ins and outs of nonprofit management in a holistic way. Each episode will feature a different guest with different expertise, in hopes of providing a topic-by-topic look at the nonprofit sector. . Tune in to this episode of Hub Radio where Executive Director Randy Hawthorne talks to David Blyer about the art of storytelling and how it’s evolving in nonprofits. .
Nonprofit Marketing Guide
OCTOBER 17, 2019
An explainer video explains who you are and what you do in simple and clear yet engaging language. Explainers can also cover concepts, problems and programs. I recommend one of two different approaches to explainer videos when organizations are trying to explain their missions: The Problem and Solution. In this type of explainer, you lay out the problem, then talk about your solution with the hows and whys.
iMarketSmart
OCTOBER 17, 2019
It’s no longer 80-20 but, rather, 70/.7. According to our research, tons of nonprofits spend most of their fundraising budget on efforts focused on acquiring low dollar donors. Yet they only make up 7% of all donation revenue year after year. Meanwhile, 70% of nonprofit revenue (on average) comes from just.7% of their donor base. Don’t believe me?
Nonprofit Marketing Guide
OCTOBER 18, 2019
Good day, good friends! Ready for the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? This week you can get started on Instagram or show off your expertise there or on YouTube. I also have tips for year-end giving, Facebook changes, and a plea to think about how you recognize donors. It’s time for Mixed Links… If you are looking to position yourself as an expert in your field, find out How to Use YouTube and Instagram to Establish Au
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
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