Sat.Sep 08, 2018 - Fri.Sep 14, 2018

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BEYOND CUTE: Why Nonprofits Should Try Emoji In Their Digital Marketing

Nonprofit Marketing Guide

Emoji! These little symbols are exploding in number and placement in our digital lives. Wired called them “the first language born of the digital world.”. In 2015, Oxford Dictionaries named emoji as its “Word” of the Year , when they moved beyond millennial messaging and exploded into the global mainstream. Today, emoji have made their way into almost all forms of digital communication, and beyond.

Marketing 203
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Stop Listening to Social Media Gurus and Build Your Own Digital and Social Marketing Plan

Pam Moore

How much time have you spent the past 12 months watching videos, reading blog posts, listening to podcasts, attending webinars, participating at live in person industry events with a goal of hoping to learn the path to success in the online world? There’s no doubt you could spend your every waking hour listening and watching others to learn what they suggest you should do to be super successful, rich and famous (or so they say.).

Marketing 163
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Newsletter: GameStop Aims to Score $100K TODAY for Charity ; At What Stores are Consumers Spending Money?; Nike’s Lesson for Nonprofits??

Selfish Giving

GameStop is uniting the gaming community TODAY to raise $100,000 to support Make-A-Wish Foundation and Children’s Miracle Network Hospitals. And I'll be watching it all on Twitter where they are having an all-day Twitter-a-thon. Here's how they describe the day: For one day only, gamers can connect with their favorite directors, developers, designers and players at the top video game and collectibles companies to benefit charity during the GameStop Gives Twitter-a-thon,” said Eric Bright,

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5 Tips to Improve Your Online Fundraising

NonProfit Hub

Making an online ask may seem difficult if you’re not used to digitally interacting with donors, but you’d be surprised by how easy it can be. Check out these five tips for bolstering your online fundraising. 1. Develop your social media strategy. Social media has quickly become the most popular way to engage with your community. Your first step is to determine where to focus your energy.

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Forecasting Failures Are Costly: Here's How To Fix Them

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

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Expert Advice about Online Newsrooms, Part 1: Great Content

Nonprofit Marketing Guide

Throughout my years as a reporter with stressful deadlines, I’ve learned to appreciate companies with good online newsrooms on their websites. So I wasn’t surprised to find when we began conducting interviews with journalists for our Modern Media Relations book that vibrant online press rooms are more likely to make you a media darling and treasured source.

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Stop Listening to Social Media Gurus and Build Your Own Digital and Social Marketing Plan

Pam Moore

How much time have you spent the past 12 months watching videos, reading blog posts, listening to podcasts, attending webinars, participating at live in person industry events with a goal of hoping to learn the path to success in the online world? There’s no doubt you could spend your every waking hour listening and watching others to learn what they suggest you should do to be super successful, rich and famous (or so they say.).

Marketing 103

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The Anatomy of a Great Social Media Post

NonProfit Hub

When it comes to marketing, social media should be your organization’s go-to tool. It helps you reach a wider audience, engage with distant supporters, draw people to your website and legitimize your brand. Although managing multiple accounts for your organization may seem confusing and overwhelming at first, good social media content actually follows a pretty simple formula.

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Mixed Links for Nonprofit Communicators – September 14, 2018

Nonprofit Marketing Guide

Happy Friday! Once again, I have scoured the web, only occasionally being distracted by cute puppies and Buzzfeed quizzes, to bring you the best articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links… First things first, I hope everyone is safe and if you are interested, here are ways to Donate to Hurricane Florence Relief Efforts.

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6 Questions to Ask Yourself Before Rebranding Your Nonprofit

Mission Minded

If you’re wondering whether or not rebranding your nonprofit is the right move, our 6-question guide will help you consider the question more deeply. Branding energizes your nonprofit, and provides you with clarity about your identity, purpose, and message to the world. Creating the right brand strategy can also be challenging, time-consuming, and a significant financial […].

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4 Ways Your Business Should NOT Respond to an Online Petition

Care2

Last April, 69-year-old pulmonologist David Dao was dragged, wounded and bleeding, off of a United Airlines plane after refusing to voluntarily relinquish his seat on an overbooked flight. That cringe-worthy incident was captured on fellow passengers’ phones, quickly going viral and turning into a notorious PR disaster. The consequences for United were swift and severe.

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The Everyday Donor: Unlocking Prospecting Segments Through Behavior Analysis

Speaker: Tim Sarrantonio, Director of Corporate Brand

Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!

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Media Relations Without Reporters?!?

Nonprofit Marketing Guide

If you are…. Tired of begging for media coverage. Wondering how to engage social media activists and citizen journalists. Or wanting more control over telling your own stories. Then I have some good news! You don’t have to rely on journalists to cover your nonprofit and hope they get your story right. In addition to that “Earned Media” you get from chasing after reporters, you can also focus on your “Paid Media” like advertising and “Owned Media” which includes your website, newsletter, blogs, a

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Avoiding Dealing with GDPR? Here Are Some Easy Reads to Get Started

Nonprofit Marketing Guide

U.S. nonprofits might think they don’t have to worry about spam and privacy legislation elsewhere, but that’s not true. The reality is that if you are communicating online (and who isn’t?) you should really stay abreast of how the rules in other countries, like Canada and the European Union, are changing best practices everywhere. It may not happen immediately, but odds are extremely high that the software providers you use will eventually expect you to comply with these rules,