Nonprofit Marketing Guide
JULY 21, 2020
Here’s a great question that came in this week. “I’ve inherited an email list that has been populated with a form that collected only email addresses. In order to add these people to our new CRM, I need first and last names. Do you have any recommendations for email strategy to get people to share their names?” First of all, this is not uncommon.
Ann Green
JULY 21, 2020
Nonprofit organizations will be facing some tough times ahead. During an economic downturn, the need for nonprofit services grows while some donors won’t be able to give as much, if at all. Your first inclination may be to make cuts or continue working with a bare-bones budget with the mindset “we can’t afford this.” . I understand you want to be cautious.
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Selfish Giving
JULY 22, 2020
Tomorrow is our next virtual book club meeting! Join Megan Strand and me at 4pm ET (1pm PT) to discus How To Be An Antiracist by Ibram X. Kendi. Register via this Zoom link to be part of the discussion. Or, watch the Facebook Live stream in our Read With Purpose group. This is going to be a great meeting! Even if you haven't read or finished the book, join us.
Nonprofit Tech for Good
JULY 23, 2020
By Grant Hensel , CEO of Nonprofit Megaphone – an agency that specializes in Google Grant management for nonprofits. Nonprofit Megaphone is Google Certified and supports over 300 nonprofit clients. The Google Grant gives nonprofits $10,000/month to spend on ads in Google Search. But as part of this award, nonprofits are required to set up and maintain conversion tracking on their website.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Nonprofit Marketing Guide
JULY 23, 2020
Flickr Creative Commons photo by Alvin Chua. Many communicators overvalue the importance of press releases. Yes, a press release is an important part of your nonprofit’s media relations toolbox. But it is just one tool. Most nonprofits that are successful in getting meaningful media coverage do so through building relationships with journalists and other influencers — and then leveraging those relationships into placements in stories.
Nonprofit Marketing Insights by GlobalOwls
JULY 18, 2020
3 Essentials for Fundraising Technology: A Beginner’s Guide. We all know the power of Fundraising for Nonprofits, but how do you get started with the right Fundraising Technology? Check out this starter’s guide and learn more. Fundraising is hard work. Between planning events and organizing information, everything you’re doing should serve to make the donor experience easier.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Pam Moore
JULY 22, 2020
SocialZoomFactor · 10 Reasons You Need an Audience First Marketing Strategy. If your marketing strategies and tactics are focused on trying to be everything to everyone, you are likely winding up being nothing to nobody. If you are targeting conversations trying to talk to everyone you are likely not talking to anyone. The #1 way to ensure that your marketing campaigns and programs perform at the highest level is to to make certain that you are targeting the right audience.
Nonprofit Marketing Guide
JULY 24, 2020
How was your week? Let’s start the weekend with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have a lot of social media tips, virtual fundraising ideas and successes, and more. It’s time for Mixed Links… You need to reach your supporters in many different places.
NonProfit Hub
JULY 24, 2020
Nonprofit email marketing during a crisis can be a tough task. It becomes a crazy balancing act. Should we send more emails? Should we make it less? It’s hard to tell what the right answer is during such strange times. . We’re making history and living through a crisis. Right now, your email subscribers are being flooded with COVID-19 updates, and they’re probably sick of hearing about “unprecedented times.
Concord Leadership
JULY 20, 2020
The leader’s journey comes with struggles for everyone, and especially so during times of instability like now. With COVID-19 encouraging or requiring all nonessential workers to stay home, and the virus adversely affecting the global economy, you’ve likely had to rethink the ways you engage and compensate your employees. Being a leader involves pinpointing the […].
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Pam Moore
JULY 20, 2020
SocialZoomFactor · Marketing Your Business in the New Normal. Many marketers feel as if the stable ground they were standing on just a few short months ago is now constantly moving like a digital earthquake. What use to be “normal” is now a distant past. The only guarantee we have is change. It's time for marketers to do what they do best… innovate and prepare for the future.
Nonprofit Marketing Guide
JULY 22, 2020
With more nonprofit professionals working from home during the pandemic, some of you are experiencing a new problem: coworkers and bosses who suddenly want to be in constant communication with you. Of course, we communicators desperately need our coworkers to talk to us in order for us to do our jobs well, but not ALL DAY, EVERY DAY. Let’s tackle this situation using our Four Steps to Work Through Collaboration Problems.
NonProfit Hub
JULY 22, 2020
“The way we run nonprofits is actually undermining the causes we love and our profound yearning to change the world.”. These words belong to Dan Pallotta, an American entrepreneur, author, and humanitarian activist, who, in his Ted Talk, reiterates that a nonprofit should be run like a business. According to Pallotta, philanthropy is a market and it is the business of ‘encouraging love’ and ‘increasing awareness.’ Besides their impact through purpose, nonprofits usually need the same tools
Nonprofit Marketing Insights by GlobalOwls
JULY 18, 2020
Make a Refreshing Jump Back into Business with Your Own Drinks Van! As the economy is slowly creeping back to normality , many people have found themselves with a freshly charged desire to do something new and explore more interesting ways to expand their income potential. And there’s a good reason for that – one silver lining in the massive recent cloud that was the Coronavirus pandemic is that there is now a lot of opportunity for starting various types of businesses.
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Pam Moore
JULY 20, 2020
SocialZoomFactor · Marketing Your Business in the New Normal. Many marketers feel as if the stable ground they were standing on just a few short months ago is now constantly moving like a digital earthquake. What use to be “normal” is now a distant past. The only guarantee we have is change. It's time for marketers to do what they do best… innovate and prepare for the future.
Nonprofit Marketing Guide
JULY 20, 2020
Karen Hansen. Here is our latest submission for our Day in the Life of a Nonprofit Communicator – Quarantine Edition. Let’s see how everyone else is doing out there adapting. Karen’s Bio: Karen Hansen is director of membership, marketing and communications for a journalism professional association. During quarantine, she and her cat split their time between her DC studio apartment and boyfriend’s northern Virginia townhouse.
Nonprofit Fixer
JULY 23, 2020
We’ve all been there. Your grant report (or your annual report) is due in a week, and you are struggling to tell a story of all that you accomplished this past year. You had high hopes to have some sexy metrics to report, but you don’t. You know you kicked butt this year, so why don’t the numbers show that? You think, “What did we really accomplish?
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