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Donor engagement can be complicated. Donors are engaged in multiple ways, frequently with different appeals and solicitation amounts. This fragmented donor communications experience is a pernicious problem in the nonprofit industry.
By Ally Smith. Donor engagement is vital to nonprofit success. By donating, volunteering, and spreading the word about your organization, donors fuel your nonprofit mission. . As a fundraiser, you need to increase donor engagement , and the only way to do that is by tracking engagement metrics and monitoring your success. This article will show you four metrics for measuring donor engagement and tell you why they’re important for your fundraising team. .
It’s one of the most common complaints we hear from nonprofit communicators: I don’t have enough time to do all this work. . Our Problem with Not Having Enough Time. But, of course, we all get the same number of hours in a day. It’s not that you need more time; it’s that you need fewer things to do in the time you have. But we also know that if you work in nonprofit communications, 99% of the time, you’ve been asked to do too much (or have agreed to do too much or h
This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Thank you! Related Webinar: Social Media Best Practices for Nonprofits. Twitter is not for every nonprofit.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Nonprofits are one of the most powerful forces for good in our world. They feed the hungry, house the homeless, stand up for those too often not heard and so much more. However, even with the best intentions, nonprofits can sometimes fall short of realizing their mission. One reason for this is failing to budget for equity.
Stop us if you’ve heard this one before: A new technology walks into an organization and says, “I’m here to solve all your problems!” Yup, you have. We get it, the last generation of digital tech, particularly email and social media, created a cacophony of messages and amplified the always-on, toxic work culture. You have every right to be furious at whoever created the “reply all” button.
Hollywood Brown Derby Lounge. Disney’s Hollywood Studios. I have been in a social media research rabbit hole this week ahead of next week’s webinar , but am still here with the latest in social media, content marketing and other news from around the world of marketing and fundraising. This week I have how to hire a strategic consultant, landing page best practices, graphic design trends, and more.
Hollywood Brown Derby Lounge. Disney’s Hollywood Studios. I have been in a social media research rabbit hole this week ahead of next week’s webinar , but am still here with the latest in social media, content marketing and other news from around the world of marketing and fundraising. This week I have how to hire a strategic consultant, landing page best practices, graphic design trends, and more.
These days I'm writing a lot of case studies for partnership teams that are eager to use "social proof" to recruit more corporate partners. It's a wicked smahht strategy. Again and again, case studies come up as the #1 way to engage prospects - especially in the middle (evaluation) and at the bottom (conversion) stages of the sales (aka partnership) funnel.
I seek to generate a basis for giving from each donor’s perspective. Through those stories, you can learn a great deal. You must listen to gain a strategy for a solicitation approach over time. .
When my sister first started working with a nonprofit museum, she had a lot to learn about the fundraising process for the organization. At one of the first auction events she worked, she was reprimanded for showing a donor a seat a the far end of the room. Another coworker quickly took over and showed that donor to another seat right up front. Why was this such an egregious mistake?
Deborah Zuniga Goldberg. Here is the latest submission for our Day in the Life of a Nonprofit Communicator series. This series lets you describe your workday in your own words. Want to be be featured? Keep reading to learn how you can submit your day. Deborah’s Bio: Deborah is a Bay Area-based nonprofit consultant who helps organizations improve their visibility and impact through ethical storytelling and strategic communications.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Fundraising for startup nonprofits, especially during the first year, can feel like standing at the base of a mountain with no climbing gear. Where do you even start? How do you get your first foothold? “What was I thinking, starting a nonprofit?”. Yet, alongside the fear and uncertainty is a rush of excitement. “I’m doing it! Let’s get this thing launched and make a difference in the world!”.
While more and more organizations are realizing the value of a mid-level program, the concept of having mid-level donors, and creating specific strategies and a program for them is still in its infancy.
Since March 11, when Candid last looked at the global philanthropic response to the Russian invasion of Ukraine, human suffering and economic devastation has only increased. Images of massive tank columns, hollowed-out buildings, and refugees on the move are eerily familiar to those seen in the European Theater of World War II. Even as diplomatic negotiations continue, the future is uncertain at best.
When I was pulled into team meetings each week, I experienced a dark, gray cloud over my mornings. . Team meetings are not always fun; the activities become monotonous, and rooted in work pressure. I have worked as a freelancer in graphic design on several projects, and part of my work has been to take in the climate of the organization before I can build communications and systems and marketing collateral for these companies.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Cash flow isn’t just an issue for small nonprofits that depend on donations to meet payroll each month. A lack of cash on hand impacts nonprofit organizations of all sizes. Take this example…. A few years ago, we were working with a fully-funded nonprofit. . This organization’s revenue was secured by government contracts and a few key foundations.
So how can you transform your direct mail to include a video? Obviously, you need to generate as many donations as possible with the least amount of money spent, so let’s look at the options and costs. .
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
If you looked up suggestions for which major gifts metrics and KPIs your organization should be measuring, most of what you’d find would seem fairly reasonable. The typical metrics measure activities quantitatively, such as number of calls, number of visits, number of solicitations, number of gifts, and so on. But there’s a problem with most of those metrics.
customer data platforms are changing how organizations do business worldwide rapidly. Nonprofits need to keep up with these changes and take action to stay competitive. Why? We’re nearing the end of cookie tracking.
The stronger the relationship between the board and chief executive, the better they work together for a planned transition. I’d love for the board of directors to be my close friends. Who wouldn’t? They are thoughtful, funny, interesting people. Yet in my role, that won’t happen. I am a nonprofit CEO, and these good people […]. The post Transition Tips for Chief Executives and Boards of Directors appeared first on Blue Avocado.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
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If you want volunteers to keep volunteering, your organization must support them. Here are 5 ways to better support your volunteers and drive the most value from them in 2022. One of the best ways to get the most value from your existing volunteers is by making sure that they are engaged, empowered, and supported. Providing a high-level of support to volunteers should start from the beginning and stretch the entirety of their experience with your organization.
As you know I love hearing from nonprofits. That’s how I learn. And that’s how I believe we all learn together. And I’m always amazed, especially at how small nonprofits keep growing and doing more — even with few resources. I think the biggest asset they have is the conviction, the belief that they can do it.
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Every fundraiser trying to raise more money for their nonprofit needs to know how to write your nonprofit value proposition. Whether you’re having a face-to-face conversation, sending an email, mailing out an appeal, or talking on the phone – your value proposition is the most critical tool you have to help your donors say “yes” to giving. You’ve certainly heard all sorts of “best practices” around how to write your nonprofit value proposition, and I’m not here to repeat any of those.
The Employee Retention Credit (ERC) was one of the government tax incentives passed to encourage eligible employers to continue paying employees and keep their businesses running during the economic fallout of the coronavirus.
During the “Great Recession,” nonprofits have lost their accountants and financial directors at record rates. And finding new, qualified help that they can afford is nearly impossible…. At the same time, hundreds of nonprofits are waking up to realize that the financial structure they’ve always relied on doesn’t work as well any more. And they’re tired of the hamster wheel of hiring, re-hiring, training, and re-training bookkeepers and accountants.
“I’ve already made all of my giving decisions for this year, so there’s no reason for us to meet.”. Here is another common objection that a prospective benefactor will share when you try to reach out to schedule a visit. The first thing I’ll say is this: as a general rule, as major gift fundraisers we are way too passive. 99 times out of 100 a donor says a line like this and the fundraiser simply gets back in their shell like a scared little turtle and moves on.
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