Pam Moore
OCTOBER 18, 2017
Do you have a brand story that you share with people who come in contact with your brand? A story that serves as the connective tissue and foundation representing the who, what and why your brand exists on this planet today? Your brand story should be the thread which connects your value proposition, team, vision, mission, and purpose with your customers, potential customers, audience, community and partners.
Ann Green
OCTOBER 18, 2017
Year-end fundraising season is upon us. This is the busiest time of the year for most organizations and you need to plan carefully. If you just send one fundraising letter and then wait for the donations to pour in, you’re in for a rude awakening. Your donors are busy and may put your letter aside to handle later, and then never get to it. You may be thinking of bypassing direct mail altogether because it’s too expensive, and only sending email appeals.
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Selfish Giving
OCTOBER 17, 2017
Today on CauseTalk Radio , Megan and I talk to Laura Swapp , Director of Public Affairs & Next Gen Marketing at REI , about an ambitious new campaign called Force of Nature. The goal of Force of Nature is a total disruption of the dominance of male imagery, heroes and stories as "masters of the outdoors." and and seeks reclaims the outdoors for women of all ages, races, sizes, and gender expressions.
Nonprofit Marketing Guide
OCTOBER 18, 2017
I’m teaching two new webinars on measuring the effectiveness of nonprofit communications this week. In the course of doing the research, I found three items that you might also find interesting. 1. There’s a whole association dedicated to communications measurement. AMEC is the International Association for Measurement and Evaluation of Communication.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
The Agitator
OCTOBER 17, 2017
The most basic attribute of good fundraising webpages is simplicity — don’t ask for anything extraneous to ‘closing the sale’, pre-populate donor information when available, require as few clicks as possible. Make it easy, easy, easy. I figure a good online fundraiser could probably come up with a list of 10 or a dozen ‘must haves’ We posted on the subject numerous times, like here , here and here.
NonProfit Hub
OCTOBER 17, 2017
Sponsored by Give Lively. #GivingTuesday is approaching fast and we want nonprofits to be prepared. We know that many organizations are unable to take full advantage of the digital movement due to the high cost of online fundraising tech. Last year’s #GivingTuesday attracted over 1.64 million donations and $177 million total. This year, those numbers are expected to grow by double digits, and we don’t want organizations like yours to miss out.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Guide
OCTOBER 16, 2017
Nicole Warren. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Nicole Warren is a lifelong volunteer starting from when she was young volunteering at church up to college volunteering with her sorority.
The Agitator
OCTOBER 19, 2017
Think about the last time you secured a really major gift, or completed an especially productive direct mail or email campaign. When you left the meeting or put the phone down or read the response data, what was your dominant feeling? Satisfaction at materially advancing your nonprofit’s mission? A warm glow from helping the donor(s) achieve their goals?
iMarketSmart
OCTOBER 20, 2017
It depends. I find myself saying, “It depends” quite a lot these days. But, seriously, the decision to target market to financial advisors depends on the nonprofit that employs you. If you work for a Community Foundation, I’d say almost 90% of your marketing should support your efforts to meet and build relationships with local estate planning professionals.
NonProfit Hub
OCTOBER 16, 2017
In this special edition podcast, Randy talked with the editor of Chronicle of Philanthropy , Stacy Palmer. Chronicle just released their 2017 Special Report titled How America Gives. It’s a comprehensive look into giving trends nationwide through exclusive analysis of Internal Revenue Service data. You can see charitable-donation figures from every state, metropolitan area, and county.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Nonprofit Marketing Guide
OCTOBER 20, 2017
Zambra. Asheville, NC. It’s the end of another week so join me for some fresh Mixed Links… Find out How to Smash Your Blogging Goals in Just 5 Days (although the tips here would work with all kinds of goals). It’s The Future of Fundraising: Crowdfunding for Nonprofits [Infographic]. Here’s How to Attract & Keep Donors Using Text Messaging.
The Agitator
OCTOBER 18, 2017
Jeff Brooks wrote a marvellous post reminding us fundraisers that our job is inspire, not describe. His post triggered all sorts of associations in my mind, vaguely connected to ‘inspiration’ but still somewhat weird … that’s the way my brain works! First, he got me thinking seriously … about the relative impact of framing things positively versus negatively. “Inspiring” your donors is appealing to emotions/impulses higher up the Maslow ladder than gener
iMarketSmart
OCTOBER 19, 2017
On today’s episode we discuss fundraising consultants and why you as a fundraiser should consider hiring one. Check out the How I Built My Fundraising Consultancy Podcast on Apple Podcasts , Google Play , Stitcher and other podcast directories. The post Why You Should Hire a Fundraising Consultant – Episode 15 appeared first on MarketSmart, LLC |.
Nonprofit Marketing Guide
OCTOBER 17, 2017
Measuring the effectiveness of your nonprofit communications work is hard. But you can figure it out! We’ll show you how. Join us tomorrow for a BRAND NEW webinar series: Measuring the Effectiveness of Your Communications Work. Presented by Kivi Leroux Miller. October 17th and 19th. 1:00 p.m. ET (10:00 a.m. PT). Registration for Part 1 is $99 OR Register for Both Webinars for $199.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
The Agitator
OCTOBER 16, 2017
In a recent post , marketing maven Seth Godin observes: “The status quo is not kind. It works overtime to stay the status quo.” He goes on to talk about the difficulty of challenging the status quo and comments: “…rules only exist to maintain the status quo.” To that Roger and I give a vigorous “AMEN!” But not everyone is destined to be a loud tub-thumper.
iMarketSmart
OCTOBER 16, 2017
She was really ticked off because they wouldn’t accept her gift. One of my customers got the following response to a survey request: “Why on earth would I respond to this survey when the gift of property I offered to the university was declined (which I sold within the year for $150,000.00). In my opinion your refusal speaks to the shortsightedness and ineptness of those who review such proposed gifts.” Wow!
The Agitator
OCTOBER 15, 2017
Don’t fool yourself in the belief that “since I work on a July to June fiscal year I have lots of time to meet my goals.” That may be your fiscal year, but donors go by the calendar. And we’re fast running up to that time when nearly 30% of all nonprofits raise between 25 and 50% of their annual funds through year-end campaigns. Here are some practical and technical resources to help you make the most of the next critical 75 days by taking steps right now.
iMarketSmart
OCTOBER 18, 2017
Some things just work best when coupled together. Peanut butter and jelly. Toothpaste and a toothbrush. Cookies and milk. Soap and water. Simon and Garfunkel. Get the idea? Donor retention and donor qualification. Similarly, you shouldn’t consider donor retention without involving donor qualification because there’s no sense in spending time and effort on retaining donors without a qualification strategy in place.
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Nonprofit Marketing Guide
OCTOBER 19, 2017
Giving Tuesday is coming on Nov. 28. Are you ready? If not, here are Ideas , Events and Additional Resources (like Social Media Toolkit and Press Release Template) to get you started. I’ve been working on Giving Tuesday campaigns for several of my clients, and I found myself diving into my email inbox again and again for inspiration. (READ: 7 Tips for Building an Incredibly Useful Email Swipe File.).
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