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Selfish Giving
JULY 31, 2019
Build an audience. Engage with that audience. Monetize that audience. Some lucky nonprofits don't even have to build an audience from scratch. They can just tap into an existing one that's growing around them. That's the case with the Atlantic White Shark Conservancy (AWSC) on Cape Cod, Massachusetts. Due to the climate crisis and rising ocean temperatures, more seals are visiting the balmy waters of the Cape and they've brought company: lots of great white sharks.??
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