Nonprofit Marketing Guide

SEPTEMBER 24, 2020

Flickr Creative Commons photo. When I advise nonprofits on how to build effective media relations strategies on a modest budget, I preach the importance of being focused. Instead of casting a wide net, nonprofits are often better served by identifying a handful of journalists who are influential in reaching their highest-value audiences – then working to build relationships with those journalists.

Values 335

Values Nonprofits 335

Selfish Giving

SEPTEMBER 23, 2020

Three things to share with you today. First, join Doctors Waters and Giagrando (the Cause Docs !) for a FREE clinic that will address all your complaints, issues and problems around corporate partnerships. It's all happening tomorrow, September 24, at 2pm EDT. All the details were in last week's newsletter. You can sign up to participate here. You'll receive a reminder and a Zoom link.

Food 130

Food Marketing Marketing Management 130

Ann Green

SEPTEMBER 22, 2020

You may have started working on your year-end appeal. Just as important, if not more important, is planning how you’ll thank your donors. . Some of the themes of 2020 should be – this is more important than ever and planning ahead. Many organizations leave thanking their donors as a last-minute to-do item and it shows. You can’t do that this year, as well as in future years.

Food 134

Food Retention Nonprofits 134

Fundraising Coach

SEPTEMBER 23, 2020

Today's guest post is from planned giving expert Tony Martignetti. Tony is the host of Nonprofit Radio and the creator of the Planned Giving Accelerator. Both as staff and as a consultant, he's helped nonprofits raise over $100 million. You can follow him on Twitter @TonyMartignetti. 10 Tips for Creating a Highly Effective Planned Giving Appeal. By Tony Martignetti.

Fundraising 117

Fundraising Fundraising Nonprofits 117

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Nonprofit Marketing Guide

SEPTEMBER 22, 2020

A nonprofit brand and style guide is right up there with an editorial calendar as a top tool for nonprofit communications pros. Here are some of the core elements you might include in yours: Brand Guidelines (colors, fonts, logo use, etc.) Style Guide (word choices that convey voice and tone, preferred ways to say things, grammar/punctuation choices, formatting guidelines, etc.

Nonprofits 282

Nonprofits Communication Marketing Marketing 282

Mission Minded

SEPTEMBER 23, 2020

Strategic planning is the process—and result—of focusing the intelligence of your staff and leadership on making your organization’s optimal future a reality. The post The Why and How of Your Next Strategic Plan appeared first on Mission Minded.

Leadership 98

Leadership Communication Nonprofits 98

Pam Moore

SEPTEMBER 20, 2020

SocialZoomFactor · LinkedIn Marketing Engagement Strategies to Increase Leads, Sales and Brand Awareness. With more than 700 million members in more than 300 countries and regions, LinkedIn has become a power house of digital opportunity for brands and social savvy marketers who know how to build relationships and ignite their brand with authenticity.

Marketing 78

Marketing Marketing Foundations Insurance 78

Nonprofit Marketing Guide

SEPTEMBER 23, 2020

I’m starting to think about questions for the 2021 Nonprofit Communications Trends Report Survey, which we typically open in early November. This has been such a strange and different year. I’m wondering how much we should switch up our questions and how much we should leave as is. We typically alternate some questions every other year. So, we would typically ask this year about.

Culture 242

Culture Values Communication Nonprofits 242

NonProfit Hub

SEPTEMBER 24, 2020

When 2020 began, we knew we were in for a wild ride with a presidential election cycle. Little did we know everything else this year had in store for us. With the upcoming election on everyone’s minds, many nonprofit organizations are becoming concerned about how their fundraising efforts will be affected in this already-challenging environment. The good news is that elections generally have little effect on charitable giving – with the exception of nonprofits that are tied closely to political

Nonprofit Organizations 84

Nonprofit Organizations Nonprofit Organizations Nonprofits Fundraising 84

Twenty Hats

SEPTEMBER 20, 2020

Or, why it’s better to invest in what you need than improvise with props. When the pandemic first hit, my stepdaughter, Ali, had to make a video. As a veterinary resident, part of her job involved teaching, and that responsibility did not end with the shut-in. Ali was expected to make a training video from home on how to extract a bone marrow sample — without an examining room, without equipment, and most especially without an animal.

Homelessness 70

Homelessness Technology Management Leadership 70

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

Fundraising Coach

SEPTEMBER 23, 2020

Today’s guest post is from the “Planned Giving evangelist,” Tony Martignetti. Tony is the host of Nonprofit Radio and the creator of the Planned Giving Accelerator. Both as frontline fundraiser and as a consultant, he’s helped nonprofits raise over $100 million. You can follow him on Twitter @TonyMartignetti. 10 Tips for Creating a Highly Effective Planned Giving Appeal.

Fundraising 52

Fundraising Fundraising Nonprofits 52

Nonprofit Marketing Guide

SEPTEMBER 25, 2020

Well another week of 2020 is done. How many more to go?!? Let’s distract ourselves with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have a couple of reports with useful data, fundraising tips, misinformation traps to avoid and more. It’s time for Mixed Links… M+R shares Four Misinformation Traps Nonprofits Should Avoid in the 2020 US Elections (and Beyond).

Communication 129

Communication Nonprofits Philanthropy Fundraising 129

Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 20, 2020

Tips for writing a non-profit vision statement that will shape your organizations future. Are you looking to shape your organization’s future? Start with writing a Strong Vision Statement for your Nonprofit. Check out our tips for writing a Strong Statement. A vision is much more than a mere statement. It has an element of certainty attached to it, a philosophy, and a tactical tool.

Non-Profits 52

Non-Profits Construction Social Enterprise Social Enterprise 52

NonProfit Hub

SEPTEMBER 22, 2020

Chantal Sheehan is a speaker at Cause Camp 2020. Oh, 2020. It started off strong, but by March, our world had been turned upside down by the ‘Rona. While we’re all learning how to live, work and play (at home, all together, all the time, aah!!) those of us in the nonprofit sector may soon be struggling to survive. So how can nonprofits set themselves up to thrive, not just survive, 2020 and beyond?

Philanthropy 54

Philanthropy Values Culture Marketing 54

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Management

Women's Non Profit Alliance

SEPTEMBER 23, 2020

In keeping with this year’s theme of “2020 vision,” we have covered many topics: seeing through obstacles, focusing on the path ahead, taking an inside look at your ministry, and overcoming clouded vision. This month, on the brink of planning for 2021, we bring to you: vision casting. Is your vision statement still true? Is it easy to understand? Your vision statement describes the future of where you want to go.

Construction 40

Construction Nonprofits Activism Marketing 40

Nonprofit Tech for Good

SEPTEMBER 23, 2020

#GivingTuesday 2020 is December 1 and below are important data about GivingTuesday donors to help your nonprofit create a successful campaign. The data from GivingTuesday comes from their 2019 GivingTuesday Impact Report and the 2020 Global Trends in Giving Report data is based on the survey responses of 2,263 GivingTuesday 2019 donors. From GivingTuesday : 1) The estimated total of online and offline giving across sixty countries on GivingTuesday 2019 is $1.97 billion. $511 was given online in

Public and Social Policy 145

Public and Social Policy Public Policy Homelessness Charitable Organizations 145

Nonprofit Marketing Guide

SEPTEMBER 21, 2020

According to the newly released 2020 Global Trends in Giving Report , it is! This surprised me as our Nonprofit Communications Trends Surveys usually has nonprofit communicators ranking social media as more important than email. Maybe it’s time for that mindset to switch? Here is what the report says: 26% of donors worldwide say that email is the communication tool that most inspires them to give with social media coming in a close second at 25%.

Communication 221

Communication Marketing Marketing Nonprofits 221

Philanthropy 2173

SEPTEMBER 22, 2020

Here's the 5th article in the series I've written for the Chronicle of Philanthropy: " What Now: The Philanthropic Future our Democracy Needs " [link] Foundations and nonprofits exist within a set of norms and laws unique to democracy. If democracy falls, if a vengeful, authoritarian government grows, those norms and rules will be under ever more threat.

Foundations 40

Foundations Civil Society Law Governance 40

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations