Nonprofit Marketing Guide
MAY 7, 2019
When you want someone to do something, you have to ask. And how you ask matters. Whether it’s clicking on a button or link to donate, volunteer, register or do anything else, when someone takes that action online, we call it a conversion. Conversion copywriting is one of the seven writing styles that all nonprofit communications pros should master.
Ann Green
MAY 7, 2019
Why is it that so many nonprofit newsletters, annual reports, and even fundraising letters sound like a Ph.D. thesis? Why are they so formal and impersonal? It often seems as if someone likes to show off their big vocabulary. Unfortunately, when you do this, there’s a good chance your donors will lose interest. It’s hard enough to get them to look at your messages in the first place.
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Nonprofit Tech for Good
MAY 8, 2019
By Maria De La Guardia , design director and brand strategist at Bureau for Good , a design agency that helps nonprofits explain why they matter across digital and print media. For more insights on branding, messaging, strategy, print and web design, sign up to receive Bureau for Good’s once-monthly articles here. How often do you revisit your nonprofit website with an eye to better engagement?
Selfish Giving
MAY 8, 2019
I'm away this week teaching at Georgetown University in the New Strategies Program so I'll keep this short. First, I launched my latest survey last week on what you want to see more (or less) of from Selfish Giving in 2019. Early results are reporting that readers want monthly expert webinars. But is this true for you? What do you want in addition to my Wednesday newsletter?
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Nonprofit Marketing Guide
MAY 6, 2019
Jennifer Peifer Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. Jennifer Peifer has worked in nonprofit communications for close to 20 years. She is currently the Director of Communications at The Governor’s Prevention Partnership, an organization that connects organizations, communities, and families to prevent substance abuse, underage drinking, and violence among youth.
Fundraising Coach
MAY 10, 2019
QUESTION: What should I do when I call potential donors but only reach their voicemail? Should I leave a message? If yes, whats a good "script.". MY ANSWER: Great question. Years ago, the norm was to not leave a voicemail the first couple times. Only maybe on the third attempt. But now with caller ID and cellphones, people tend to know you've called.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
NonProfit Hub
MAY 9, 2019
Long gone are the days when social media was merely a way to share updates with friends and family. People of all ages spend hours on social media platforms every single day. It’s become not only a massive online community, but a marketplace. Products, services and ideas are shared to an almost overwhelming degree, and while a lot of promotions on Facebook, Instagram and Twitter don’t even register with users, others find a lot of success.
Nonprofit Marketing Guide
MAY 8, 2019
If you just started a new job in nonprofit marketing, our free e-book will help you get going and set you up for success. It’s a checklist of 100 tasks that you should try to complete within 100 days of starting your new job whether you are just starting your career as a nonprofit communicator or are a veteran who has recently switched jobs. Some examples are: Read newsletters from the last two years Find the usernames and passwords Delete out-of-date content on your website Take care of o
Mission Minded
MAY 8, 2019
For many independent schools, when your admissions season ends (if you’re lucky enough to fill all your seats and actually. The post Did You Meet Your Admissions Goals? If Not, Take a Look at Your Brand appeared first on Mission Minded.
Fundraising Coach
MAY 8, 2019
You already know the importance of fundraising for your nonprofit. Without financial means, it’s more difficult — or even impossible — to achieve your mission. To get there, you’ll need to perfect the art of making a fundraising ask. That is, the process of soliciting your donors and securing gifts for your cause. But, what is the most effective way to make a fundraising ask ?
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
NonProfit Hub
MAY 7, 2019
Let’s face it—when it comes to your website, looks do matter. It only takes a split second for a viewer to decide whether or not they’ll spend time on your site, and website design is often the deciding factor. Don’t just take our word for it—we’ll use our own website design as an example. Check out this screenshot of nonprofithub.org from 2015. Can you believe this was just four years ago?
Nonprofit Marketing Guide
MAY 9, 2019
Editorial planning works, we promise! If you want to really get serious about your nonprofit communications, YOU HAVE TO USE AN EDITORIAL CALENDAR. We’ve proven (and I bet you already know) editorial planning works and is a key component in creating an effective communications program. Having an editorial calendar shouldn’t be an option for any organization who wants to create successful marketing and fundraising communications.
Pam Moore
MAY 6, 2019
It's not news that your customers, online audience and social network communities are bombarded by information. There is not a lack of blogs to read, LinkedIn, Facebook and Instagram live video streams to engage in, YouTube channels to watch, or podcasts to listen to. How do you stand out from the crowd? How do you rise above the noise? Influencer Marketing – Breaking Through the Noise.
Fundraising Coach
MAY 10, 2019
QUESTION: What should I do when I call potential donors but only reach their voicemail? Should I leave a message? If yes, whats a good “script.” MY ANSWER: Great question. Years ago, the norm was to not leave a voicemail the first couple times. Only maybe on the third attempt. But now with caller ID and cellphones, people tend to know you’ve called.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
iMarketSmart
MAY 9, 2019
The world of fundraising is facing a climate change. For years, the environment has been shifting. The storm clouds have been gathering. I’ve been talking about this for approximately 10 years. And now, finally, the day of reckoning is upon us. Low dollar doors are disappearing; Donor retention rates are dropping; Donor trust in nonprofits is becoming depressed; All while competition for donor dollars is growing.
Nonprofit Marketing Guide
MAY 10, 2019
Minero, Atlanta, GA Happy Friday! I am back once again to share with you the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week I have reports on social and fundraising, Instagram donation buttons, website tips and more. It’s time for Mixed Links… Instagram has launched donate stickers and Amy Peyrot at M+R tells you What You Need to Know.
Fundraising Coach
MAY 8, 2019
You already know the importance of fundraising for your nonprofit. Without financial means, it’s more difficult — or even impossible — to achieve your mission. To get there, you’ll need to perfect the art of making a fundraising ask. That is, the process of soliciting your donors and securing gifts for your cause. But, what is the most effective way to make a fundraising ask ?
iMarketSmart
MAY 5, 2019
This was a super-fun interview on The Giving Back Podcast. But if you don’t have time to listen to it, here are some notes my staff wrote down after listening. You don’t need more awareness, you need more major donors; Major donors want to be heard but too many charities are failing to listen; Using technology, charities CAN listen so they respond in ways that align with how each donor sees value; The key is to make people feel good — especially people with capacity (and make sure th
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
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