Nonprofit Marketing Guide
JULY 5, 2018
On Tuesday, I shared with you the “new” metrics for email engagement , which include whether your emails are read before they are deleted and whether people are replying to or forwarding them. It’s this engagement rate more than whether you have spammy content or design that affects whether your emails are delivered to the inbox these days.
Selfish Giving
JULY 4, 2018
Happy Fourth of July ! Because of the holiday I'm publishing an abbreviated newsletter this week. I'll be back next week with a full newsletter. But as I'm in London the following week, you may see another abbreviated newsletter on Wednesday, July 18th. Try to be patient with me. ?? Partnership notes ?? ????These are America's most patriotic brands.
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The Agitator
JULY 2, 2018
From Make to Stick by the Heath brothers: “Herb Kelleher [the longest-serving CEO of Southwest] once told someone, “I can teach you the secret to running this airline in thirty seconds. This is it: We are THE low-cost airline. Once you understand that fact, you can make any decision about this company`s future as well as I can.”. “Here`s an example,” he continues.
NonProfit Hub
JULY 6, 2018
Deep down, nonprofits begin from the same place: a need to propel change. As organizations grow, the mission is seemingly the primary driver behind recruiting support. However, don’t assume the mission alone will sustain that connection—organizations should never lose sight of customer experience. Though nonprofits tend to speak less about branding than for-profits do, they’re still bound by branding rules.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Nonprofit Marketing Guide
JULY 2, 2018
Here’s what’s happening at Nonprofit Marketing Guide this month: All-Access Pass Sale. Through this Friday, July 6th, you can save $200 off our Annual All-Access Pass. The Pass gives you 365 days of access to live and recorded webinars, weekly time savers, peers and industry experts, and much more. Get your All-Access Pass and save $200.
EveryAction
JULY 5, 2018
Arts and culture organizations such as media companies, magazines, public radio stations, museums, theaters, and arts advocates have unique needs when it comes to data management. Balancing the tasks of marketing to a broad swath of the general public while also maintaining positive relationships with a closer circle of donors and supporters presents unique challenges to fundraisers and membership professionals.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Lets Talk Nonprofit
JULY 4, 2018
Happy New Year! (if your fiscal year started on July 1). The start of a nonprofit's new year is always an exciting time, with new fundraising goals to meet or exceed. In a previous post , I talked about the importance of measuring your fundraising success beyond your budget and its bottom line. Yet far too many nonprofit leaders rely on that single number to measure success.
Nonprofit Marketing Guide
JULY 3, 2018
When Facebook changes its news feed algorithms, it’s all nonprofit communicators want to talk about. But much more important algorithm changes are underway elsewhere: Email inbox providers like Gmail, Outlook and Yahoo have been changing the algorithms that decide which emails get delivered and to whom. These changes started a few years ago and are now fully in place, and the algorithms get smarter every day.
EveryAction
JULY 2, 2018
In the Chronicle of Philanthropy’s recent report, 9 Trillion And Counting: How Charities Can Tap Into the Transfer of Wealth , researchers undertake a qualitative and quantitative study of the state of nonprofit planned giving programs. This extensive report offers analysis of generational wealth data, in-depth case studies of multiple nonprofits’ planned giving efforts, and detailed instructions on how to approach planned giving conversations with your donors.
The Agitator
JULY 4, 2018
Four years ago In Part 5 of our Barriers to Growth series I raised the question of whether the “full service” fundraising agency has outlived usefulness. More pointedly I wondered whether in fact they’re actually a danger to the sector. Today, I’m revisiting this issue because, if anything, I’m convinced the “full service” agency is more of a barrier to growth and change than ever.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Nonprofit Marketing Guide
JULY 6, 2018
Hope everyone in the US had a safe Independence Day (and everyone else had a safe regular ol’ Wednesday)! I took some time out from BBQ and fireworks to find you the best articles, posts, tips, and more from around the world of marketing and fundraising. This week we look at email, Instagram bios, help with writing, and poverty porn. It’s time for Mixed Links… It’s the last day to save $200 on our All-Access Pass.
The Agitator
JULY 1, 2018
As our Canadian readers recover from yesterday’s celebration of their 151st Canada Day and American readers prepare for Wednesday’s 242 nd celebration of Independence Day we thought it appropriate to devote this week to reexamining some fundraising fundamentals that may—or may not—be in need of major change or at least updating. Consequently, tomorrow Nick will explore the concept of “strategy”.
The Agitator
JULY 3, 2018
This photo of my grandsons Jalen (at left) and Zachary (in the “kiddie cage” at right) joining the national protest against the Trump Administration’s separation of migrant families made me more than proud. It serves as assurance that the gene of dissent has successfully made its way to the next generation. I wanted to share it with you because today we Americans celebrate our national contribution to dissent – July 4 th or Independence Day.
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