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Jay Love Collecting data is an important part of your job as a nonprofit communicator. But if you aren’t organizing it in a way that is useful, you may be wasting your time and not being as effective as you could be. Jay Love of Bloomerang joins us today to give you ideas on organizing all of your data. ~Kristina Guest Post by Jay Love Whether you’re a part of a large nonprofit organization or a small shop operation, the consensus is clear: smarter nonprofit fundraising starts with the rig
First, have a wonderful, relaxing and delicious Thanksgiving ! Second, over the long weekend be sure to to check out a great new podcast, Purpose 360. It's hosted by two social purpose supahstahs!: Carol "The Mother of Social Purpose" Cone and Matchfire CEO Chris Noble ! In the debut episode, Carol and Chris talk about one of the most disruptive social purpose campaigns: REI’s #OptOutside , which has inspired more than 15 million people to go outside on Black Friday.
Year-end is a huge time for nonprofit's fundraising. There's a debate if the spike in giving is because we ask so much more frequently at this time of year or if it's because people are more generous because of the mix of public and religious holidays combined with the end of the tax year. What ever the cause, this is the time of the year nonprofit's need to be clearly engaging with donors.
Join us for a tweet chat on January 16 at 12pm EST to discuss nonprofit tech trends in the new year! Nonprofit Tech for Good will be co-hosting a tweet chat with Wired Impact to lead a discussion on nonprofit tech trends, such as website design, social media fundraising, email marketing, privacy and web accessibility. How to Participate. At 12pm EST on January 16, participate or follow the discussion on Twitter at #nptech19 : Ask questions or share relevant information during the tweet chat by u
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Here’s another quick peek at the data coming in for the 2019 Nonprofit Communications Trends Report ( take the survey here ). This data could change, so if you are reading this after mid-January 2019, download the full report. For the first time, we asked about specific communications strategies. Not goals , not tactics, but strategies. Of our list of 12 nonprofit communications strategies for nonprofits , these were the highest priority overall in the sector, based on our preliminary data
Now is the perfect time to reflect on all the blessings 2018 has brought us. One thing we’re especially grateful for is the nonprofit sector and all the great work it’s done this year (and every year). Here are six reasons why we’re thankful for the work nonprofits do each and every day. 1. They provide hope. In a world where we’re constantly hearing about natural disasters, social injustices and countless other problems on the news , nonprofits serve as a glimpse of hope.
That’s when it clicked. I didn’t mean to say “work” earlier that day, instead I meant to say “company culture.” I derive meaning from my life by giving to others, and our culture at MarketSmart allows me to do that. It began to crystallize as I watched the road pass by in the window. The post Something to Be Thankful For: A Great Company Culture (Plus 3 Ways You Can Foster It) appeared first on Fundraising Report Card.
That’s when it clicked. I didn’t mean to say “work” earlier that day, instead I meant to say “company culture.” I derive meaning from my life by giving to others, and our culture at MarketSmart allows me to do that. It began to crystallize as I watched the road pass by in the window. The post Something to Be Thankful For: A Great Company Culture (Plus 3 Ways You Can Foster It) appeared first on Fundraising Report Card.
Cyber Monday, Black Friday and online holiday ecommerce sales.… either you are ready or you’re not! Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. Too many times they think it's just for the big online and offline retailers.
Of course you are! I would love to get our Day in the Life of a Nonprofit Communicator off to a great start for 2019 which means I need to hear from you! This series is a fun way to help us better understand our community’s needs and to also let other nonprofit communicators know they aren’t alone in the crazy, chaotic world of nonprofit marketing and fundraising.
After nearly a year of anticipation, we’re excited and relieved by the fast-approaching day of dedication to nonprofits. #GivingTuesday is a global movement allowing for a time and a space to support organizations that make a difference in our communities. It’s like Black Friday for nonprofits—anyone, anywhere can be involved, and hundreds of thousands of nonprofits participate each year.
Year-end is a huge time for nonprofit’s fundraising. There’s a debate if the spike in giving is because we ask so much more frequently at this time of year or if it’s because people are more generous because of the mix of public and religious holidays combined with the end of the tax year. What ever the cause, this is the time of the year nonprofit’s need to be clearly engaging with donors.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Cyber Monday, Black Friday and online holiday ecommerce sales.… either you are ready or you’re not! Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. Too many times they think it's just for the big online and offline retailers.
Happy Thanksgiving to those of you in the US. I am so thankful for you, I have put together the best articles, posts, tips, and more from around the world of marketing and fundraising. This week’s edition is a little more fundraising-focused with Giving Tuesday next week kicking off year-end campaigns. It’s time for Mixed Links… We need a lot more of you to take our 2019 Nonprofit Communications Trends Survey.
Recently I saw a question posted on a discussion board that was inspired by a blog (NOT mine) titled: WHY YOU NEED TO HIT YOUR DONOR’S MAILBOX FIRST THING IN 2019. The question was: Planned/legacy giving marketing – when do you mail? Here’s the response I posted. I thought I’d share it since I received lots of private email kudos overnight.
If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? Think about it. The more you click, the more you comment, the more you engage, the more content that gets seen. The more content that gets seen, the more ads that can display. How and why you measure social media engagement is critical for success.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? Think about it. The more you click, the more you comment, the more you engage, the more content that gets seen. The more content that gets seen, the more ads that can display. How and why you measure social media engagement is critical for success.
The heart of the digital and social online world of today is driven by two big things. The first is people. The second is content. Think about it. What would Facebook, Instagram, LinkedIn, Twitter or even this blog be without content? What would it be without people to read it, share it and care about it? It would be nothing. Meaningless. Likely not in existence.
The heart of the digital and social online world of today is driven by two big things. The first is people. The second is content. Think about it. What would Facebook, Instagram, LinkedIn, Twitter or even this blog be without content? What would it be without people to read it, share it and care about it? It would be nothing. Meaningless. Likely not in existence.
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