Nonprofit Marketing Guide

NOVEMBER 20, 2018

Jay Love Collecting data is an important part of your job as a nonprofit communicator. But if you aren’t organizing it in a way that is useful, you may be wasting your time and not being as effective as you could be. Jay Love of Bloomerang joins us today to give you ideas on organizing all of your data. ~Kristina Guest Post by Jay Love Whether you’re a part of a large nonprofit organization or a small shop operation, the consensus is clear: smarter nonprofit fundraising starts with the rig

Management 188

Management Universities Technology Communication 188

Selfish Giving

NOVEMBER 21, 2018

First, have a wonderful, relaxing and delicious Thanksgiving ! Second, over the long weekend be sure to to check out a great new podcast, Purpose 360. It's hosted by two social purpose supahstahs!: Carol "The Mother of Social Purpose" Cone and Matchfire CEO Chris Noble ! In the debut episode, Carol and Chris talk about one of the most disruptive social purpose campaigns: REI’s #OptOutside , which has inspired more than 15 million people to go outside on Black Friday.

Foundations 100

Foundations Food Management Associations 100

Fundraising Coach

NOVEMBER 21, 2018

Year-end is a huge time for nonprofit's fundraising. There's a debate if the spike in giving is because we ask so much more frequently at this time of year or if it's because people are more generous because of the mix of public and religious holidays combined with the end of the tax year. What ever the cause, this is the time of the year nonprofit's need to be clearly engaging with donors.

Fundraising 84

Fundraising Fundraising Nonprofits 84

Nonprofit Tech for Good

NOVEMBER 21, 2018

Join us for a tweet chat on January 16 at 12pm EST to discuss nonprofit tech trends in the new year! Nonprofit Tech for Good will be co-hosting a tweet chat with Wired Impact to lead a discussion on nonprofit tech trends, such as website design, social media fundraising, email marketing, privacy and web accessibility. How to Participate. At 12pm EST on January 16, participate or follow the discussion on Twitter at #nptech19 : Ask questions or share relevant information during the tweet chat by u

Nonprofits 72

Nonprofits Marketing Marketing Fundraising 72

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Nonprofit Marketing Guide

NOVEMBER 21, 2018

Here’s another quick peek at the data coming in for the 2019 Nonprofit Communications Trends Report ( take the survey here ). This data could change, so if you are reading this after mid-January 2019, download the full report. For the first time, we asked about specific communications strategies. Not goals , not tactics, but strategies. Of our list of 12 nonprofit communications strategies for nonprofits , these were the highest priority overall in the sector, based on our preliminary data

Marketing 162

Marketing Marketing Nonprofits Communication 162

Pam Moore

NOVEMBER 23, 2018

Cyber Monday, Black Friday and online holiday ecommerce sales.… either you are ready or you’re not! Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. Too many times they think it's just for the big online and offline retailers.

Retail 60

Retail Marketing Marketing Production 60

NonProfit Hub

NOVEMBER 21, 2018

Now is the perfect time to reflect on all the blessings 2018 has brought us. One thing we’re especially grateful for is the nonprofit sector and all the great work it’s done this year (and every year). Here are six reasons why we’re thankful for the work nonprofits do each and every day. 1. They provide hope. In a world where we’re constantly hearing about natural disasters, social injustices and countless other problems on the news , nonprofits serve as a glimpse of hope.

Medical 66

Medical Charitable Organizations Nonprofits Nonprofit Management 66

Nonprofit Marketing Guide

NOVEMBER 19, 2018

Of course you are! I would love to get our Day in the Life of a Nonprofit Communicator off to a great start for 2019 which means I need to hear from you! This series is a fun way to help us better understand our community’s needs and to also let other nonprofit communicators know they aren’t alone in the crazy, chaotic world of nonprofit marketing and fundraising.

Communication 160

Communication Nonprofits Marketing Marketing 160

Pam Moore

NOVEMBER 23, 2018

Cyber Monday, Black Friday and online holiday ecommerce sales.… either you are ready or you’re not! Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. Too many times they think it's just for the big online and offline retailers.

Retail 60

Retail Marketing Marketing Production 60

Fundraising Coach

NOVEMBER 21, 2018

Year-end is a huge time for nonprofit’s fundraising. There’s a debate if the spike in giving is because we ask so much more frequently at this time of year or if it’s because people are more generous because of the mix of public and religious holidays combined with the end of the tax year. What ever the cause, this is the time of the year nonprofit’s need to be clearly engaging with donors.

Fundraising 52

Fundraising Fundraising Nonprofits 52

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

iMarketSmart

NOVEMBER 19, 2018

Recently I saw a question posted on a discussion board that was inspired by a blog (NOT mine) titled: WHY YOU NEED TO HIT YOUR DONOR’S MAILBOX FIRST THING IN 2019. The question was: Planned/legacy giving marketing – when do you mail? Here’s the response I posted. I thought I’d share it since I received lots of private email kudos overnight.

Communication 53

Communication Marketing Marketing Values 53

Nonprofit Marketing Guide

NOVEMBER 23, 2018

Happy Thanksgiving to those of you in the US. I am so thankful for you, I have put together the best articles, posts, tips, and more from around the world of marketing and fundraising. This week’s edition is a little more fundraising-focused with Giving Tuesday next week kicking off year-end campaigns. It’s time for Mixed Links… We need a lot more of you to take our 2019 Nonprofit Communications Trends Survey.

Communication 139

Communication Nonprofits Retention Marketing 139

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? Think about it. The more you click, the more you comment, the more you engage, the more content that gets seen. The more content that gets seen, the more ads that can display. How and why you measure social media engagement is critical for success.

Advertising 60

Advertising Marketing Marketing Values 60

EveryAction

NOVEMBER 19, 2018

The year-end giving season always offers a unique opportunity to engage with your members, donors, and volunteers. It’s a busy time for fundraising, which means you’re competing with a lot of other nonprofits and causes for their attention and support. One of the most important ways to prepare for the end-of-year fundraising season is updating your website, likely the easiest and one of the most common ways that supporters and the public interact with your organization. 1.

Fundraising 45

Fundraising Fundraising Communication Nonprofits 45

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Management

NonProfit Hub

NOVEMBER 19, 2018

After nearly a year of anticipation, we’re excited and relieved by the fast-approaching day of dedication to nonprofits. #GivingTuesday is a global movement allowing for a time and a space to support organizations that make a difference in our communities. It’s like Black Friday for nonprofits—anyone, anywhere can be involved, and hundreds of thousands of nonprofits participate each year.

Nonprofit Organizations 50

Nonprofit Organizations Nonprofit Organizations Nonprofits Marketing 50

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? Think about it. The more you click, the more you comment, the more you engage, the more content that gets seen. The more content that gets seen, the more ads that can display. How and why you measure social media engagement is critical for success.

Advertising 60

Advertising Marketing Marketing Values 60

Pam Moore

NOVEMBER 19, 2018

The heart of the digital and social online world of today is driven by two big things. The first is people. The second is content. Think about it. What would Facebook, Instagram, LinkedIn, Twitter or even this blog be without content? What would it be without people to read it, share it and care about it? It would be nothing. Meaningless. Likely not in existence.

Leadership 60

Leadership Marketing Marketing Production 60

Pam Moore

NOVEMBER 19, 2018

The heart of the digital and social online world of today is driven by two big things. The first is people. The second is content. Think about it. What would Facebook, Instagram, LinkedIn, Twitter or even this blog be without content? What would it be without people to read it, share it and care about it? It would be nothing. Meaningless. Likely not in existence.

Leadership 60

Leadership Marketing Marketing Production 60

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations