Nonprofit Marketing Guide
AUGUST 6, 2020
Many nonprofits focus on creating engaging content that gets people to like, comment, share or click. And that’s great! But with a bit more thinking and planning upfront, those same content marketing campaigns could be even more strategic — producing even more impressive results. Consider trying one of these approaches. Improve Conversion on Your Highest Ranking Web Pages for Organic Search.
Ann Green
AUGUST 4, 2020
I hope everyone is doing okay and staying safe. Please wear a mask and practice social distancing. Summer is often a quieter time for nonprofits, although I don’t need to tell we’re not having a normal summer. You don’t want to be too quiet and ignore your donors. In fact, this is a good time to do some relationship building. You may be holding back because of the pandemic and economic downturn, but you actually want to communicate more with your donors right now.
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Nonprofit Tech for Good
AUGUST 2, 2020
Date: Tuesday, September 29, 2020. Time: 1pm EDT / 10am PDT (2 hours). Presented by: Jeff Vogel of DonorPerfect. Cost: Free. In the midst of the COVID-19 pandemic, digitally connecting with donors is more of a necessity than ever before. Last year, 27 million adults participated in Giving Tuesday, and this year, so many more will be seeking ways to contribute to the good that has been getting us through this challenging year.
Selfish Giving
AUGUST 5, 2020
I'm taking a few days off this week so I'm keeping this week's newsletter shorter than usual. Happy August ???and see you next week! ?? Partnership Notes 1. This chain of fabric stores is taking the lead on masks and is willing to lose customers over the issue. We need to be telling our partners: now is not the time to be wishy-washy. As Lincoln said, "Put your feet in the right place, then stand firm." 2.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Nonprofit Marketing Guide
AUGUST 3, 2020
Jennifer Cobb at home. Here is our latest submission for our Day in the Life of a Nonprofit Communicator – Quarantine Edition. Let’s see how Jennifer Cobb is adapting. Jennifer’s Bio: Jennifer Cobb is a storyteller at heart and a dedicated disciple of “donor love.” She currently serves as the Executive Director of Donor Relations for University of Arkansas for Medical Sciences (UAMS), where she leads a multi-faceted team focused on providing individualized, inspiring and intentional
Socailbrite
AUGUST 4, 2020
Whether your nonprofit’s mission is wildlife preservation or another worthy cause, take steps to keep supporters engaged and involved. (Photo by smarko/Pixabay). Post by Alma Causey. W ith the onset of the coronavirus pandemic, nonprofits and social enterprises have had to rethink their marketing strategies. Nonprofits have been scrambling to develop appropriate communication strategies to approach their stakeholders during these trying times.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
NonProfit Hub
AUGUST 6, 2020
Social media is all the rage these days. Although less personable, it’s become a major outreach tool. But according to the Blackbaud Institute, while social media is on the rise, direct mail has declined from 49% to 23% of donors from 2010 to 2018. . Yet, direct mail remains viable for “mature donors” born 1945 or sooner. This group of “mature donors” accounts for 24% of all charitable giving.
Nonprofit Marketing Guide
AUGUST 7, 2020
Venkman’s. Atlanta, GA. Welcome to the end of another very long hot week. Speaking of hot, ready for the hottest articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? This week we have lots of social media tips, how to design your call to action buttons, what can be hindering your fundraising efforts and more.
Pam Moore
AUGUST 2, 2020
SocialZoomFactor · Content Marketing: 20 Questions You MUST Answer for a Strategy that Converts to Customers. How do you create a content marketing plan that converts to real customers? A plan that helps you achieve your marketing and business goals at the highest level of ROI possible? The key to success with content marketing today is that you must do your research first.
Lets Talk Nonprofit
AUGUST 5, 2020
Before you sit down to write your next fundraising letter, think about this. It's more than a "letter" - it's a package. Yet there are key elements that many nonprofits overlook when writing their appeals and putting their package together. I've written before about. small things that can make a big difference in your fundraising letters. This post will look at four more things that can make an even bigger difference in your campaign results this year.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Non Profit Accounting Academy
AUGUST 3, 2020
No one likes audit surprises. Seems like they never go in your favor. One place you may stumble into an audit surprise is with the new revenue recognition standards. One standard applies only to nonprofits and covers contributions. The other standard applies to all entities, for-profit and nonprofit, and covers exchange transactions. We’ll explain these terms in just a bit.
Nonprofit Marketing Guide
AUGUST 4, 2020
It’s the number one goal for nonprofit communications professionals: Community Engagement. Our Nonprofit Communications Trends Reports show that year after year. But what does Community Engagement mean? Googling will produce many definitions that speak to large organizations like government agencies collaborating in various ways with other organizations within their communities.
Nonprofit Marketing Guide
AUGUST 5, 2020
Scandal ’s badass and fictional White House Communications Director Olivia Pope could solve a nuclear level crisis…IN AN HOUR. But I am assuming that during the course of this year [and this might come as a surprise to your co-workers] that you are NOT Olivia Pope. In the real world of fast-moving news stories, you need a little more time and preparation for crisis communications.
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