Nonprofit Marketing Guide
APRIL 10, 2019
You want others to get the word out about you and your cause. You want them to be talking about you. It’s the start of going viral – the holy grail of marketers everywhere. Everyone wants to know how to make that happen. There are lots of articles out there about upping your chances of being the next big hit on the Internet. You can follow best practices, but it all starts with the quality of your message.
Ann Green
APRIL 9, 2019
Over the years I’ve come to find the value of keeping things simple. Whether it’s preparing a dish with just a few ingredients or not cramming my schedule with one thing after another. But keeping it simple doesn’t have to mean a bare bones existence. There’s a Swedish term called lagom (there are also several books about it) meaning everything in moderation or not too much, not too little.
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Nonprofit Tech for Good
APRIL 6, 2019
Date: May 7, 2019. Time: 1pm EDT / 10am PDT. Presented by: Corey Blake , Digital Marketing Strategist, MobileCause. Leah Libolt , Senior Digital Marketing Strategist, MobileCause. Heather Kopec , Director of Annual Giving, Virginia Tech. With 96% of all Americans owning mobile devices, and 81% of U.S. adults owning smartphones, it’s imperative that nonprofits adapt to meet donors where they are and how they communicate.
Fundraising Coach
APRIL 9, 2019
Nonprofits love sending email. It doesn't take all the printing time of direct mail. And it costs less. But what if your emails aren't getting to your list? In the last few weeks, Google and Yahoo have tweaked their algorithms - the systems they use to determine if your email is wanted or unwanted. In fact, Yahoo is reported to be deactivating thousands of email accounts that haven't been logged into.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Nonprofit Marketing Guide
APRIL 11, 2019
Gary Vaynerchuk has lots of great marketing advice, but one of my favorite bits is “ Document, Don’t Create.” (Spoiler alert: Go to the end of this post to see how I just did this on Instagram!) Gary says that the hunger to create perfect content cripples you, and yet in order to get the most from social media, you have to share content consistently.
NonProfit Hub
APRIL 12, 2019
Last month, Nonprofit Hub introduced its newest Hubcast series, Growing Good, at Cause Camp. In each episode, Nonprofit Hub executive director Randy Hawthorne and his co-host, Kyle Cartwright, chat with young social sector professionals about how they see the nonprofit industry adapting and evolving. We’ve been focusing heavily on our industry’s future in all of our content channels, and with good reason.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Pam Moore
APRIL 9, 2019
Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. The purpose of this post is not to educate you on what content marketing is, but instead to help you organize it, prioritize it and maximize the investment you have already made in content marketing to date.
Nonprofit Marketing Guide
APRIL 9, 2019
The conversations around nonprofit social media strategy too often focus on the “media” part: What to post and when. But what about the “social” part? That’s the real magic of social media, and remembering that will serve you well in 2019 and beyond. After all, it’s the reason that people keep using social media, despite all the negativity around it.
Fundraising Coach
APRIL 9, 2019
Nonprofits love sending email. It doesn’t take all the printing time of direct mail. And it costs less. But what if your emails aren’t getting to your list? In the last few weeks, Google and Yahoo have tweaked their algorithms – the systems they use to determine if your email is wanted or unwanted. In fact, Yahoo is reported to be deactivating thousands of email accounts that haven’t been logged into.
iMarketSmart
APRIL 7, 2019
First things first. Too often fundraisers, board members, and nonprofit leaders spend way too much time thinking and talking about their organization’s or their employee’s process for raising major gifts (including legacy gifts). Usually it looks something like this: It’s not a bad idea to spend some time thinking about internal operations.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Pam Moore
APRIL 9, 2019
Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. The purpose of this post is not to educate you on what content marketing is, but instead to help you organize it, prioritize it and maximize the investment you have already made in content marketing to date.
Nonprofit Marketing Guide
APRIL 8, 2019
Nonprofit communicators are in the business of…well, communicating. But sometimes communicating with other staff in your organization can be frustrating. Emails pile up, meetings can be boring or pointless, deadlines are never met, or other departments have no idea what you need. Resources on Internal Communications: How to Get Program Staff to Use Your Editorial Calendar Getting Other People to Meet Your Deadlines How to Improve Communication Between Departments Why Nonprofit Marketing a
Care2
APRIL 11, 2019
In honor of the first anniversary of the Parkland shooting, Care2 recently launched a month-long integrated advocacy campaign to “#EndGunViolence” once and for all in America. The outcomes of the campaign surpassed expectations. By incorporating a unique and strategic combination of digital strategy, tactics and techniques, the Care2 team engaged millions of people around this critical issue via online petitions, social media and other digital channels.
Selfish Giving
APRIL 10, 2019
Three things this week. First: Please, please head over and take the Selfish Giving / Catalist 2019 Corporate Partnership Professional Compensation Survey. This information doesn't exist ANYWHERE but is much-needed. As one reader wrote last week: "A salary survey, umm, yes please! I have a hard time finding out what my salary should be, my peers aren't going to tell me and doing a google search just gives me a wide range!
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Pam Moore
APRIL 6, 2019
The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. Gone are the days of waiting weeks and months to see how a multi-touch direct mail campaign performs to receive feedback on how well the program and message was received and acted upon by the target audience.
Nonprofit Marketing Guide
APRIL 12, 2019
Zambra. Asheville, NC I hope everyone had a great week! Are my fellow Game of Thrones fans ready for the beginning of the end?!? Let’s finish this work week with a little bit less drama and check out the best articles, posts, tips, and more from around the world of marketing and fundraising. Find out Why You Shouldn’t Try to Rank #1 on Google.
NonProfit Hub
APRIL 9, 2019
Fundraising is quite the beast. It’s a sprawling, various, intricate process, and there are areas of it that nonprofits, especially new ones, tend to avoid. One of these areas is legacy giving, a type of donor-based fundraising that scares a lot of organizations, causing them to neglect it altogether. But it’s not that scary—at least it doesn’t have to be.
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