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In previous posts, we’ve shared the most common marketing and communications goals , strategies , and objectives for nonprofits. Today, let’s complete the list by talking about tactics. Tactics are the tools you use to pursue the objectives associated with your strategy. Tactics include both communications channels like email, PR and social media, as well as specific types of content like storytelling or infographics.
The day I was born it was a chilly 36 degrees. I know this for a fact because I was a spry 40-year old on December 1, 2007, the day I signed up for the social networking site Twitter. I've been active on Twitter ever since and it's by far my favorite social media site. Don't believe all the naysayers on Twitter. It's a great place to hang out. 1. Twitter is very different from Facebook, Instagram and other sites.
Date: February 19, 2019. Time: 1pm EST. Presented by: Julia Campbell , Founder of J Campbell Social Marketing. Sponsored by: TBD. Packed with practical, how-to advice and examples for small nonprofits on a limited budget, this free webinar will show you how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again.
Congratulations on your successful end-of-year fundraising campaign! After all the hard work put into the final fundraising push of the year, you definitely deserved that extra plate at Christmas dinner and the extra drink (or drinks ) on New Year’s Eve—cheers. But now that it’s 2019 and the ball has dropped, it’s time to make sure you’re not dropping the ball.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Happy New Year! Let’s kick off the end of the first week of 2019 with the best articles, posts, tips, and more from around the world of marketing and fundraising. ENDS TONIGHT! Today is the last day to get the 2019 All-Access Pass for only $499. It allows you to attend live webinars, watch recorded ones, access exclusive online courses, download helpful resources and more for 365 days.
OUTS. Being disrespectful, interrupting & annoying supporters. Spray-n’-pray marketing. Show up n’ throw up presentations. Treating donors like ATM machines. Asking for money (begging). Counting numbers of new Legacy Society members. Shaming donors into giving at events that cost a lot. Acquiring thousands of new, low-dollar donors. Finding innovative ways to get ‘em to give more.
An Interview with Matt Roberts-Davies , General Manager of M-Changa – an official partner of the 2018 Global Trends in Giving Report. According to the International Center for Not-for-Profit Law , there are 6,500+ NGOs registered with the NGOs Coordination Board in Kenya. 1) From the outside, it appears that NGOs in Kenya do not have access to the traditional fundraising services that are so common here in the United States, such as a “Donate” page for processing credit cards and PayPal accou
An Interview with Matt Roberts-Davies , General Manager of M-Changa – an official partner of the 2018 Global Trends in Giving Report. According to the International Center for Not-for-Profit Law , there are 6,500+ NGOs registered with the NGOs Coordination Board in Kenya. 1) From the outside, it appears that NGOs in Kenya do not have access to the traditional fundraising services that are so common here in the United States, such as a “Donate” page for processing credit cards and PayPal accou
Does your nonprofit want to raise more money this year? If so, now is a great time to start. Make a New Year's Resolution to improve your donor retention rate. Because when you keep more donors, you will raise more money. While that's a simple concept, it's not easy to do. But it doesn't have to be hard, either. Improving donor retention is a lofty goal, so here's my promise to you.
Here are the Top 10 Blog Posts published by Nonprofit Marketing Guide in 2018, according to Google Analytics page views: FACEBOOK’S LATEST NEWS FEED CHANGES: WHAT NONPROFITS CAN DO by Kristina Leroux DOWNLOAD THE 2018 NONPROFIT COMMUNICATIONS TRENDS REPORT #NPCOMM2018 by Kristina Leroux HOW TO CREATE A FACEBOOK GROUP FROM YOUR FACEBOOK PAGE by Kristina Leroux HOW TO MAKE YOUR NONPROFIT WRITING MORE CONVERSATIONAL by Kristina Leroux WANT MORE MONTHLY DONORS?
I’m excited to share that Clairification Claire (Claire Axelrad) will be hosting a webinar with us on Tuesday, January 8th at 2 PM EST. This is one you won’t want to miss. Start the year off strong by learning from Claire some great tips on setting appointments with major donors. There will also be a Q&A at the end of the presentation to make sure you get your questions answered.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: LAST DAYS! Save $200 on the Annual All-Access Pass until Friday, January 4th Get access to all of our training webinars, online courses, Private Facebook Group and more for 365 days! The All-Access Pass is on sale for $499. That’s $200 off the regular price.
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