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Your nonprofit likely has many goals it wants to accomplish, ranging in priority and timeline. Some of these goals may be broad and worldly, while others are not. However, for you to lay a path to accomplish your goals, your nonprofit should follow a similar structure for writing each of your goals. .
In my nonprofit communications and marketing coaching work with nonprofits large and small, I’m often asked this question: What should be in our nonprofit’s marketing strategy ? . My response is always, “Do you have a meaningful and current strategic plan for the entire organization?” You can guess the most frequent answer: No, not really, it’s old, we plan to update it soon, etc. .
Thanking your donors is just as important, if not more important than fundraising. Yet many organizations spend a lot of time putting together a fundraising campaign and treat thanking their donors as an afterthought. We’re still in a time of uncertainty. While some people have been generous over the last two years, we don’t know how long that will continue.
Think of a brand , any brand. Which business or organization comes to mind first? Whether it’s one of the big dogs or a smaller brand you love, they have surely advertised to you online. It may be how you first discovered them, and it’s likely a big part of their strategy to stay on your radar. At the start of my career, “advertising” was a dirty word in the nonprofit sector—as was “ marketing.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Employees are an especially important ingredient to a successful organization. Unfortunately, employers overlook valuable applicants because of age. Reasons employers should employ older workers are their experience, both professionally and personally, reliability with a strong work ethic, and cost-effectiveness.
Stuck on what to write about next month? W e’ve got ideas for social media updates, blog posts, newsletter articles and more. These ideas come from our Monthly Nonprofit Writing Prompts email newsletter. Sign up now to get prompts emailed to you in advance monthly. On the Calendar. 9/2: National College Colors Day. Post pictures of your staff wearing their college colors.
Mark Bryant of the Gun Violence Archive (GVA). Last week I was teaching in the New Strategies Program at Georgetown University on what I call audience-centric fundraising. In a nutshell, I argued that to be successful with corporate partnerships your nonprofit needs to build an audience that knows, likes, and trusts you. Why is this important? Because companies look for audiences to tell them what is good, popular, and profitable in this world.
Mark Bryant of the Gun Violence Archive (GVA). Last week I was teaching in the New Strategies Program at Georgetown University on what I call audience-centric fundraising. In a nutshell, I argued that to be successful with corporate partnerships your nonprofit needs to build an audience that knows, likes, and trusts you. Why is this important? Because companies look for audiences to tell them what is good, popular, and profitable in this world.
The Nonprofit Leadership Center (NLC) is pleased to announce that Jamiel Maze, MA, has joined the organization as its new resource development coordinator. In this role, she will support fund development efforts, including grant writing, sponsorship, and recognizing the many people and partners who make NLC’s work possible. Jamiel joins Team NLC after serving as an educator for more than 15 years.
Welcome to September! Let’s ease on into the first weekend of the month with some helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have welcome email examples, donation form tips, Twitter and LinkedIn news, and more. It’s time for Mixed Links… Find out How Segmenting Your List Can Increase Engagement.
I’ve been fortunate enough to work with several nonprofit organizations that weren’t part of a national charity, university system, or hospital, which have attracted multimillion dollar donations. These nonprofits didn’t have major gift officers or even planned giving staff. They were small shops staffed in most cases with a single development director.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Volunteers are a lifeline for many nonprofits. More than 10.4 million volunteers are currently needed to support nonprofits (VolunteerMatch). And the current estimated national value of each volunteer hour is $29.95 (Independent Sector). Let’s do the math and make a conservative estimate. If every needed volunteer contributed just one hour each week, that time could be valued at about $16 billion annually !
As offices reopen, organizations need to decide how remote work will fit into their business strategy. Because remote work carries unique risks and challenges when it comes to tax and compliance issues, adopting a proactive approach can help nonprofits avoid these headaches.
I’m sure you’ve heard about the “Great Resignation” that’s been taking place over the last year or so. Not surprisingly, this above-average employee turnover impacted nearly every industry, but it has hit nonprofits and financial professionals particularly hard. . However, nonprofit accountant turnover is not a new problem in the sector. It’s an ongoing issue that’s merely exacerbated by the Great Resignation.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
As you gear up for year-end appeals. You’re thinking about things like when you’ll get started, how many communications you’ll send and through what channels and what will be the focus of your messages. But here’s one thing you might have overlooked: How will you use technology to improve your year-end fundraising?
ASC 606 Revenue Recognition for Nonprofit Organizations. All US businesses, for-profit and nonprofit, were subject to new revenue recognition standards starting by 2019. These new standards are detailed in ASC 606 and impact all companies that contract with customers to transfer goods or services. Nonprofit accounting departments often move slowly, so while hopefully you’ve already implemented these standards, you should ensure that you have.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
One of the most important ways your Board can help your nonprofit is by helping you raise money, especially connecting you to potential resources and engaging in the work of major giving. But, if you’re like most, when you ask Board members for prospect names or to help you ask people for money, they’re suddenly busy that day. It’s a common problem.
Where do you see your fundraising organization in five years? To answer this important question, your organization should use this five-step maturity model. This tool helps to identify strategies to drive growth, build new and retain current supporter relationships, and ultimately increase mission impact.
You’ve probably heard how important individual donors are to the sustainability of your nonprofit organization. For an early-stage organization, though, knowing how to get started can feel like an overwhelming task. In this free webinar , you’ll better understand why individual donors are important to your mission, where to find prospects, how to get your first donations, and what to do once you receive donations to retain a strong donor base. << Register Now >> Please Note
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
To help you develop your leaders and build a high-performing nonprofit, DCM Associates offers two online nonprofit leadership courses. The post The Value of Nonprofit Leadership Courses appeared first on Dennis C. Miller.
PayPal announced Grant Payments, a new product that enables donor-advised fund (DAF) sponsors, community foundations, and other grantmakers to deliver grants to charities quickly and electronically via PayPal.
Equity panelists included (l to r) Lisa mae Brunson, Marva Bailer and Katica Roy. (Photo by Karianne Munstedt). You must pull up the next person in line. Katica Roy, gender economist and CEO of Pipeline Equity, is the daughter and sister of refugees. Her family came to America from Hungary and rebuilt their lives here because of help they received. Speaking live to the audience at the recent Take The Lead PowerUp Conference: The Big RE: Rethink, Rewire, Recreate, Roy said because of her origin s
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
You don’t have to poke too far into most nonprofits’ fundraising results to see significant donor erosion , usually masked by a few large gifts each year. Many nonprofit leaders continue to ignore this reality. According to Bryan Harvey, an expert in institutional planning, “Organizations often favor optimism: realism can sometimes come across as defeatism.
Our culture celebrates self-reliance and admires the “self-made," yet, it’s a myth. I’m going to tell you right now to put away that lie and embrace the fact that all of us need a coach to help guide us in our work and in our lives.
Many deal with a form of Imposter Syndrome, but there are ways to address it. (Photo by energepic.com). With millions of women leaving the workforce , many who are still working are especially vulnerable to imposter syndrome. For most of my professional career, I have worked in the high-tech industry with predominantly male leadership. I continue to be appreciative of the mentorship I’ve received over the years, but I would often follow that with self-comparison.
“Books are well written or badly written. That is all.” Well, whatever aesthetic criteria Oscar had in mind when talking about literature, we can now scientifically say the same for fundraising copy. All I’ve ever done is write copy (I mean, I’ve done other stuff with my life, but not for a living). But it’s only in the past year, since testing and launching the Copy Optimizer, I’ve had any objective criteria by which to assess whether anything I wrote was good or bad.
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
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