Nonprofit Marketing Guide
OCTOBER 5, 2021
I was going to wait a bit longer before sharing this news, but after yesterday’s Facebook worldwide blowout, I figured I might as well share now. Over the next several weeks, we are transitioning out of our Facebook Groups and into a private-label solution called Circle. We at Nonprofit Marketing Guide have used Facebook Groups practically since they became available.
NonProfit PRO
OCTOBER 8, 2021
The spirit of giving time, talent and treasure is important to the long-term success of nonprofits. Happy volunteers and donors will encourage others to follow suit.
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Ann Green
OCTOBER 6, 2021
Do you send all your donors the same appeal and thank you letter? Do you also feel your appeals aren’t bringing you the donations you need? There may be a correlation here. If you’re not segmenting your donors into different groups, you’re missing a chance to raise more money and let your donors know you recognize them for who they are. Your donors are not the same.
Nonprofit Tech for Good
OCTOBER 2, 2021
Date: Wednesday, December 1, 2021. Time: 1pm EST / 10am PST (2 hours). Presented by: Heather Mansfield , Founder of Nonprofit Tech for Good. Cost: $20 (USD). Based on the blog and webinar series called 101 Best Practices for Nonprofits , this webinar will feature the top 10 digital marketing and fundraising trends to watch in 2022. In addition to discussing the highest-performing trends of 2021 that will likely continue into 2022, the webinar will also highlight trends that are likely to emerg
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Nonprofit Marketing Guide
OCTOBER 7, 2021
When I’ve trained nonprofits on social media over the years, I told them they had to have at least a minimal presence on Facebook. It was always the elephant in the room that you couldn’t ignore. I’m not saying that anymore. While Facebook is still indispensable for many nonprofits, including those that have found ways to successfully fundraise there through peer-to-peer fundraising campaigns or newsy or value-laden advocacy campaigns, it’s just not universally true anym
NonProfit PRO
OCTOBER 6, 2021
Social media can help nonprofits connect with supporters, volunteers and donors more easily. You can leverage social media marketing strategies to boost your engagement — but the best tactics differ from one platform to the next.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Insights by GlobalOwls
OCTOBER 7, 2021
How to Redesign A Website Without Damaging SEO Results. Are you looking to redesign your website? Be mindful of steps to take to not damage your SEO results. Check out our tips. Keeping a website up and running requires close attention. There are no ifs in this, and you will have to redesign your website often. But, in revamping your website, you have to keep your SEO rankings in mind.
Nonprofit Marketing Guide
OCTOBER 4, 2021
Giving Tuesday is less than 60 days away! I hope you have already started planning, but just in case you haven’t or need some more help, here are some resources you can use to make Giving Tuesday 2021 a success. If you are new to this day of giving start with What is Giving Tuesday? from Kindful. Then go directly to the source with the GivingTuesday.org site’s Resources Page. which includes logos, graphics, Canva templates, key messages and more.
NonProfit PRO
OCTOBER 6, 2021
One-time online giving grew 15.6% last year, according to the study. Within that, recurring donations continued to outpace one-time gifts despite the pandemic and email communications played a huge role in the success of online fundraising.
Bloomerang
OCTOBER 6, 2021
One of the biggest lessons I’ve learned from the COVID-19 pandemic is that it’s important to recognize when others are having a very different life experience than I am. I’ve also seen how this relates to times when donors, volunteers, and colleagues are dealing with a disaster in their region. . As I write this, I’m evacuated from my home in New Orleans due to Hurricane Ida and have been for nearly two weeks.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Nonprofit Marketing Insights by GlobalOwls
OCTOBER 7, 2021
How to Use Google Analytics to Boost Donations. Do you want to get the most out of your Nonprofit website? Check out how you can leverage Google Analytics to boost donations. Google Analytics is a robust free tool that Google offers, and lots of marketers only scratch the surface of what this incredible platform can do. By using Analytics strategically, you can design a more effective digital marketing strategy and bring in more online donations.
Nonprofit Marketing Guide
OCTOBER 6, 2021
Litmus recently released their 2021 State of Email Engagement which had some interesting insights. Included in that was data regarding when subscribers were more likely to open your emails. They have it broken down by several countries, but here is the data for the US. Source: [link]. Looks like morning is the most popular time with about 7.4% of all opens happening at 10am and 21.2% happening between 9am and noon local time.
NonProfit PRO
OCTOBER 5, 2021
On Sept. 20, just as nonprofits were launching or preparing to launch their year-end fundraising email campaigns, Apple implemented its Mail Privacy Protection along with new features that fundamentally alter how organizations conduct their email outreach. So, let’s review what exactly has changed, and how nonprofits can best navigate Apple’s new features.
Bloomerang
OCTOBER 7, 2021
Depending on who you ask, your board of directors can be the single most important element in determining your organization’s success or failure. As you’ve likely seen within your organization, board experience matters and board engagement should be a top priority. When board members are engaged , they’re more effective in moving your organization’s mission forward. .
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Mission Minded
OCTOBER 5, 2021
Learn the important role that a brand book can play in your organization to help volunteers, staff, and supporters be excellent ambassadors. The post Your Brand Book: The Ultimate Guide Every Organization Needs appeared first on Mission Minded.
Nonprofit Marketing Guide
OCTOBER 8, 2021
Toups Meatery. New Orleans, LA. Happy Friday! Exciting things are happening here, but I haven’t forgotten to collect the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising for you. This week we have more on Apple’s new iOS, content ideas, web design trends for 2022, Facebook woes, and more. It’s time for Mixed Links… Find out How Advertisers are Navigating iOS 14’s Mobile Tracking Changes.
NonProfit PRO
OCTOBER 4, 2021
The board is the nonprofit’s caretaker and does its work on behalf of the public. Nonprofit execs have the task of understanding and executing how best to achieve the mission as defined by the board. Let's explore the factors that can affect and strategies that can address challenges to fully engaging board members.
Bloomerang
OCTOBER 2, 2021
If you’re looking at your technology budget and wondering whether you’re getting your money’s worth, join Digital Strategist & Technology Coach Maureen Wallbeoff and learn exactly how to harness the power of your technology to help your organization grow. Full Transcript: Steven: Yeah. All right. Maureen, I got two o’clock Eastern. Is it okay if I go ahead and get this party started?
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Fundraising Report Card
OCTOBER 5, 2021
Today’s blog comes from Cassie Losquadro, Solutions Executive at GoodUnited. Cassie Losquadro is a sales leader at GoodUnited, the social giving solution. Cassie has spent the last 5 years in the fundraising technology space. Cassie is energized by working with nonprofit leaders and changemakers who are to a person, saving the world through their initiatives. … Continue reading "3 Tips for Discovering New Supporters on Social Media".
Nonprofit Marketing Insights by GlobalOwls
OCTOBER 7, 2021
How to Be Environmentally Friendly in An Easy Way. It has never been so easy to be Environmentally Friendly. There are tips, tools, apps, you name it to help you out. Check out our tips and get started today. Living in an environmentally friendly nature should be a way of life for everyone. As the planet is at risk of deteriorating its balance, it is up to us as humans to do something about it.
NonProfit PRO
OCTOBER 7, 2021
Nonprofit leadership across the country should be chomping at the bit to attract motivated, purpose-driven candidates among the millions searching to hit the reset button on their careers in search of a more meaningful path. Here are the three steps nonprofits must take advantage during the Great Resignation.
Bloomerang
OCTOBER 5, 2021
This post is part of a series on limiting beliefs. Stay tuned for future posts! . In this post on limiting beliefs, I want to talk about a common one I hear from nonprofit professionals: the fear that their story doesn’t matter. As nonprofit professionals, we have the power to make a real difference in the lives of those we serve and in our communities in general.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Elevation
OCTOBER 5, 2021
We all know that visuals are an essential part of the web: they help organizations express the real side of their missions that cannot be easily conveyed through words. They also assist website visitors in learning about a community or cause that they might not know about.
NonProfit Hub
OCTOBER 7, 2021
High performing nonprofit leaders have at least one thing in common: they invest in their education. No, not necessarily with money, but with their time and energy. The good news is that the nonprofit sector has plenty of amazing opportunities to access free, cutting-edge, professional development content. The bad news is that the nonprofit sector has an overabundance of product-specific sales pitches and lead capture mechanisms doubling as professional development content.
NonProfit PRO
OCTOBER 4, 2021
You and I have a desire to be connected to others and when that other person shows you that they know you, that connection strengthens. Even when you may not know the other person that well, a personal touch will immediately strengthen that relationship.
Bloomerang
OCTOBER 8, 2021
Rachel Sacks, MPH will help demystify all five phases of the grants lifecycle: identifying well-aligned prospects, cultivating funder relationships, preparing compelling submissions, maintaining grants through stewarding and reporting, and submitting renewals. Full Transcript: Steven: All right, Rachel. I’ve got 1:00 Eastern. Is it okay if I go ahead and get this party started officially?
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Elevation
OCTOBER 5, 2021
You may have heard about Google's 2021 update in August, but might not have all the details on what it entails or how it will affect nonprofits. With this algorithm update, Google aims to make Core Web Vitals a far bigger deal. In other words, Google will formally roll out “page experience” as an essential part of their new SEO ranking.
Fundraising Coach
OCTOBER 5, 2021
Facebook used this picture to remind me that twelve years ago, I was with Jerry Panas at a fundraising training at the University of Southern Maine. What struck me about the picture is the pad of paper beside Jerry. These few fundraising tips are powerful. And they'll serve you well as you head into the last quarter of this calendar year. 4 Fundraising Tips from Jerry Panas.
NonProfit PRO
OCTOBER 8, 2021
One of the most admirable aspects of nonprofits is how dedicated they are to their core mission. But sometimes, this devotion leads nonprofits to develop a blind spot: their own organizational health.
Get Fully Funded
OCTOBER 7, 2021
Nonprofit advocacy campaigns give your supporters a new way to get involved while furthering your mission through grassroots action. Plus, your nonprofit can attract new supporters interested in advocacy to your cause, growing your supporter network of donors and volunteers. Nonprofit advocacy campaigns require focused planning and robust software solutions and outreach resources.
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