Nonprofit Marketing Guide
OCTOBER 5, 2021
I was going to wait a bit longer before sharing this news, but after yesterday’s Facebook worldwide blowout, I figured I might as well share now. Over the next several weeks, we are transitioning out of our Facebook Groups and into a private-label solution called Circle. We at Nonprofit Marketing Guide have used Facebook Groups practically since they became available.
NonProfit PRO
OCTOBER 8, 2021
The spirit of giving time, talent and treasure is important to the long-term success of nonprofits. Happy volunteers and donors will encourage others to follow suit.
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Ann Green
OCTOBER 6, 2021
Do you send all your donors the same appeal and thank you letter? Do you also feel your appeals aren’t bringing you the donations you need? There may be a correlation here. If you’re not segmenting your donors into different groups, you’re missing a chance to raise more money and let your donors know you recognize them for who they are. Your donors are not the same.
Bloomerang
OCTOBER 4, 2021
I’ve offered you checklists , FAQs and e-guides with templates for writing donor-centric annual appeals. I stick by them as a place to begin. They offer an outline of all the elements an effective appeal should include. In this blog post, I’m going to talk about how to evaluate those annual appeals before you publish them so you know you’re sending out the best possible ask. .
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Nonprofit Marketing Guide
OCTOBER 7, 2021
When I’ve trained nonprofits on social media over the years, I told them they had to have at least a minimal presence on Facebook. It was always the elephant in the room that you couldn’t ignore. I’m not saying that anymore. While Facebook is still indispensable for many nonprofits, including those that have found ways to successfully fundraise there through peer-to-peer fundraising campaigns or newsy or value-laden advocacy campaigns, it’s just not universally true anym
NonProfit PRO
OCTOBER 6, 2021
Social media can help nonprofits connect with supporters, volunteers and donors more easily. You can leverage social media marketing strategies to boost your engagement — but the best tactics differ from one platform to the next.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Tech for Good
OCTOBER 2, 2021
Date: Wednesday, December 1, 2021. Time: 1pm EST / 10am PST (2 hours). Presented by: Heather Mansfield , Founder of Nonprofit Tech for Good. Cost: $20 (USD). Based on the blog and webinar series called 101 Best Practices for Nonprofits , this webinar will feature the top 10 digital marketing and fundraising trends to watch in 2022. In addition to discussing the highest-performing trends of 2021 that will likely continue into 2022, the webinar will also highlight trends that are likely to emerg
Nonprofit Marketing Guide
OCTOBER 4, 2021
Giving Tuesday is less than 60 days away! I hope you have already started planning, but just in case you haven’t or need some more help, here are some resources you can use to make Giving Tuesday 2021 a success. If you are new to this day of giving start with What is Giving Tuesday? from Kindful. Then go directly to the source with the GivingTuesday.org site’s Resources Page. which includes logos, graphics, Canva templates, key messages and more.
NonProfit PRO
OCTOBER 6, 2021
One-time online giving grew 15.6% last year, according to the study. Within that, recurring donations continued to outpace one-time gifts despite the pandemic and email communications played a huge role in the success of online fundraising.
Get Fully Funded
OCTOBER 5, 2021
A good fundraising email subject line can make or break your request for funds. You see, most people focus just on the email itself and the subject line is an afterthought. Big mistake. You see, if the email doesn’t get opened, you get no donations. Read that again. Your fundraising email subject line has ONE job: to entice the recipient to open the email.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Bloomerang
OCTOBER 6, 2021
One of the biggest lessons I’ve learned from the COVID-19 pandemic is that it’s important to recognize when others are having a very different life experience than I am. I’ve also seen how this relates to times when donors, volunteers, and colleagues are dealing with a disaster in their region. . As I write this, I’m evacuated from my home in New Orleans due to Hurricane Ida and have been for nearly two weeks.
Nonprofit Marketing Guide
OCTOBER 6, 2021
Litmus recently released their 2021 State of Email Engagement which had some interesting insights. Included in that was data regarding when subscribers were more likely to open your emails. They have it broken down by several countries, but here is the data for the US. Source: [link]. Looks like morning is the most popular time with about 7.4% of all opens happening at 10am and 21.2% happening between 9am and noon local time.
NonProfit PRO
OCTOBER 5, 2021
On Sept. 20, just as nonprofits were launching or preparing to launch their year-end fundraising email campaigns, Apple implemented its Mail Privacy Protection along with new features that fundamentally alter how organizations conduct their email outreach. So, let’s review what exactly has changed, and how nonprofits can best navigate Apple’s new features.
Nonprofit Marketing Insights by GlobalOwls
OCTOBER 7, 2021
How to Use Google Analytics to Boost Donations. Do you want to get the most out of your Nonprofit website? Check out how you can leverage Google Analytics to boost donations. Google Analytics is a robust free tool that Google offers, and lots of marketers only scratch the surface of what this incredible platform can do. By using Analytics strategically, you can design a more effective digital marketing strategy and bring in more online donations.
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Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
Bloomerang
OCTOBER 7, 2021
Depending on who you ask, your board of directors can be the single most important element in determining your organization’s success or failure. As you’ve likely seen within your organization, board experience matters and board engagement should be a top priority. When board members are engaged , they’re more effective in moving your organization’s mission forward. .
Nonprofit Marketing Guide
OCTOBER 8, 2021
Toups Meatery. New Orleans, LA. Happy Friday! Exciting things are happening here, but I haven’t forgotten to collect the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising for you. This week we have more on Apple’s new iOS, content ideas, web design trends for 2022, Facebook woes, and more. It’s time for Mixed Links… Find out How Advertisers are Navigating iOS 14’s Mobile Tracking Changes.
NonProfit PRO
OCTOBER 4, 2021
The board is the nonprofit’s caretaker and does its work on behalf of the public. Nonprofit execs have the task of understanding and executing how best to achieve the mission as defined by the board. Let's explore the factors that can affect and strategies that can address challenges to fully engaging board members.
Mission Minded
OCTOBER 5, 2021
Learn the important role that a brand book can play in your organization to help volunteers, staff, and supporters be excellent ambassadors. The post Your Brand Book: The Ultimate Guide Every Organization Needs appeared first on Mission Minded.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Bloomerang
OCTOBER 2, 2021
If you’re looking at your technology budget and wondering whether you’re getting your money’s worth, join Digital Strategist & Technology Coach Maureen Wallbeoff and learn exactly how to harness the power of your technology to help your organization grow. Full Transcript: Steven: Yeah. All right. Maureen, I got two o’clock Eastern. Is it okay if I go ahead and get this party started?
Fundraising Report Card
OCTOBER 5, 2021
Today’s blog comes from Cassie Losquadro, Solutions Executive at GoodUnited. Cassie Losquadro is a sales leader at GoodUnited, the social giving solution. Cassie has spent the last 5 years in the fundraising technology space. Cassie is energized by working with nonprofit leaders and changemakers who are to a person, saving the world through their initiatives. … Continue reading "3 Tips for Discovering New Supporters on Social Media".
NonProfit PRO
OCTOBER 7, 2021
Nonprofit leadership across the country should be chomping at the bit to attract motivated, purpose-driven candidates among the millions searching to hit the reset button on their careers in search of a more meaningful path. Here are the three steps nonprofits must take advantage during the Great Resignation.
Nonprofit Marketing Insights by GlobalOwls
OCTOBER 7, 2021
How to Be Environmentally Friendly in An Easy Way. It has never been so easy to be Environmentally Friendly. There are tips, tools, apps, you name it to help you out. Check out our tips and get started today. Living in an environmentally friendly nature should be a way of life for everyone. As the planet is at risk of deteriorating its balance, it is up to us as humans to do something about it.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
Bloomerang
OCTOBER 5, 2021
This post is part of a series on limiting beliefs. Stay tuned for future posts! . In this post on limiting beliefs, I want to talk about a common one I hear from nonprofit professionals: the fear that their story doesn’t matter. As nonprofit professionals, we have the power to make a real difference in the lives of those we serve and in our communities in general.
Elevation
OCTOBER 5, 2021
We all know that visuals are an essential part of the web: they help organizations express the real side of their missions that cannot be easily conveyed through words. They also assist website visitors in learning about a community or cause that they might not know about.
NonProfit PRO
OCTOBER 4, 2021
You and I have a desire to be connected to others and when that other person shows you that they know you, that connection strengthens. Even when you may not know the other person that well, a personal touch will immediately strengthen that relationship.
NonProfit Hub
OCTOBER 7, 2021
High performing nonprofit leaders have at least one thing in common: they invest in their education. No, not necessarily with money, but with their time and energy. The good news is that the nonprofit sector has plenty of amazing opportunities to access free, cutting-edge, professional development content. The bad news is that the nonprofit sector has an overabundance of product-specific sales pitches and lead capture mechanisms doubling as professional development content.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Bloomerang
OCTOBER 8, 2021
Rachel Sacks, MPH will help demystify all five phases of the grants lifecycle: identifying well-aligned prospects, cultivating funder relationships, preparing compelling submissions, maintaining grants through stewarding and reporting, and submitting renewals. Full Transcript: Steven: All right, Rachel. I’ve got 1:00 Eastern. Is it okay if I go ahead and get this party started officially?
Elevation
OCTOBER 5, 2021
You may have heard about Google's 2021 update in August, but might not have all the details on what it entails or how it will affect nonprofits. With this algorithm update, Google aims to make Core Web Vitals a far bigger deal. In other words, Google will formally roll out “page experience” as an essential part of their new SEO ranking.
NonProfit PRO
OCTOBER 8, 2021
One of the most admirable aspects of nonprofits is how dedicated they are to their core mission. But sometimes, this devotion leads nonprofits to develop a blind spot: their own organizational health.
Fundraising Coach
OCTOBER 5, 2021
Facebook used this picture to remind me that twelve years ago, I was with Jerry Panas at a fundraising training at the University of Southern Maine. What struck me about the picture is the pad of paper beside Jerry. These few fundraising tips are powerful. And they'll serve you well as you head into the last quarter of this calendar year. 4 Fundraising Tips from Jerry Panas.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
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