Ann Green

MARCH 5, 2019

Donor retention rates continue to be poor, especially for first-time donors. Donors don’t keep magically donating to your organization and you can’t hope you’ll get lucky and they’ll donate again. You need more than luck to keep your donors. Pay attention to your donor retention. Many organizations spend all this time and energy on acquiring donors, concentrating more on volume and don’t seem to be concerned that they’re churning through different donors year after year.

Retention 185

Retention Energy Communication Fundraising 185

Nonprofit Marketing Guide

MARCH 6, 2019

A few weeks ago I shared Why Stories Are Important for Nonprofits and promised some more ideas on how to actually write those stories. In their marketing book, Made to Stick (Amazon link), Chip Heath and Dan Heath identify three different types of inspirational stories: the Challenge Plot, the Creativity Plot and the Connection Plot. They each have very basic elements that anyone can use especially if you are just starting out with storytelling.

Nonprofits 180

Nonprofits Communication Marketing Marketing 180

Pam Moore

MARCH 5, 2019

Digital marketers are scrambling in 2019 to find their place above the noise. Getting lost in the crowded, noisy digital and social world of today is happening to even the most seasoned marketers if they don't accept the new reality. The same strategies, tactics and approaches that worked the past 5 years are not necessarily working the same today. The one guarantee you have in the digital landscape today is change.

Marketing 109

Marketing Marketing Production Values 109

Ken Goldstein

MARCH 5, 2019

After four years of working as a "permanent" full-time Executive Director, launching a start-up nonprofit, and only taking a few short-term consulting gigs from existing clients, I am once again available for new opportunities. So, what have I been doing these four years? I took on the challenge of being the first Executive Director of Recovery Cafe San Jose.

Homelessness 69

Homelessness Construction Health Finance 69

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Nonprofit Tech for Good

MARCH 2, 2019

Nonprofit Tech for Good is very excited to announce that the 2019 Global NGO Technology Survey is now live. This year’s questions delve into web and email communications, online fundraising, social media, data management, and productivity software – and I must say, I think the design this year is awesome! The survey is 100% anonymous and available in English, French, Portuguese, and Spanish.

Technology 68

Technology Production Management Communication 68

Nonprofit Marketing Guide

MARCH 7, 2019

What software is everyone else using for an editorial calendar? I answer in this quick video. What software should you use for your nonprofit editorial calendar? Find out what everyone else is using for their nonprofit's editorial calendar software. Posted by Nonprofit Marketing Guide on Thursday, March 7, 2019 Can’t see the video player?

Nonprofits 157

Nonprofits Communication Marketing Marketing 157

Getting Attention

MARCH 7, 2019

Below, I’m going to give you a list of MY personal Top 10 Email Marketing Best Practices for affiliate marketers. A little Background on me, first.As most of you know, I’ve been working with Internet Marketing Superstar, Anik Singal, for a few years now as his head coach. (2018 Update: I was Anik’s Head Coach from 2011 […].

Marketing 52

Marketing Marketing 52

Thunderhead Works

MARCH 6, 2019

By Tom Peterson. If you happen to be in a role of hiring staff, key volunteers or outside vendors consider that every position you get is a precious gift. A cause’s most valuable asset is its collection of people, so a leader’s top job is find and keep the most insanely talented folks possible. Most nonprofits are on tight budgets and staff is often the largest expense, so it’s doubly important that you bring on not good but great talent.

Energy 52

Energy Culture Nonprofits 52

Nonprofit Marketing Guide

MARCH 8, 2019

I could sure use the weekend! But before we head our separate ways, here are the best articles, posts, tips, and more from around the world of marketing and fundraising. This week we will spark joy, kill Facebook, and make less money than men. But no worries because I also have ideas to lift your morale! It’s time for Mixed Links… For fans of Marie Kondo, we have How to Spark Joy by Tidying Up Your Fundraising Efforts by Virginia Davidson and Decluttering for Deliverability: The Li

Communication 145

Communication Nonprofits Marketing Marketing 145

EveryAction

MARCH 5, 2019

As a general rule, retaining existing donors costs less than acquiring new ones. Current donors are a curated universe who have already demonstrated a belief in your organization’s mission, and willingness to take action toward it. As such, for most nonprofit organizations, pursuing strategies to reducing donor losses is the most affordable strategy for increasing net fundraising gains.

Retention 56

Retention Universities Nonprofits Fundraising 56

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

NonProfit Hub

MARCH 4, 2019

If you’re looking for new ways to keep your supporters engaged, consider launching a membership program. Both parties benefit here, as member fees can provide long-term financial support for your organization while supporters receive additional engagement opportunities and special perks. Use these six steps to get started. 1. Choose your type of membership program.

Recruitment 56

Recruitment Nonprofits Management Communication 56

Lets Talk Nonprofit

MARCH 6, 2019

Fundraising is a cycle: ask, thank, report, repeat. Unfortunately, far too many nonprofits skip the "report" piece. And, the fact is, if you skip the reporting step, you're losing donors. Why? Because in her book Donor Centered Fundraising , Penelope Burk found that donors just want three simple things. One of those things is "measurable results on their gifts at work, before they are asked for more money.".

Activism 52

Activism Retention Children Communication 52

Nonprofit Marketing Guide

MARCH 4, 2019

I am not going to lie. I am struggling a little bit the past few days being positive. Factors that are both in and out of my control are definitely having a toll on my mood. Unfortunately my schedule does not allow for a mental health day today so I turned on some happy music and had a little dance party with myself next to my desk. I feel much better shaking it like a polaroid picture and getting out of my own head for just a few minutes before getting back to work.

Health 144

Health Communication Nonprofits 144

EveryAction

MARCH 4, 2019

We’re eagerly packing our bags, and can’t wait to see our nonprofit friends and family from around the country at this year’s Nonprofit Technology Conference in Portland, Oregon. If you’re like us, you’re already planning both your conference agenda (stopping by the EveryAction booth, panels on fundraising automation , managing relationships with vendors , and maximizing multi-channel ROI , and hitting up the hottest conference party ), and your free time for exploring the city.

Public and Nonprofit Management 43

Public and Nonprofit Management Food Technology Management 43

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Management

NonProfit Hub

MARCH 6, 2019

Tax season is officially upon us! Filling out the paperwork for an individual tax return is one thing, but filing taxes for an organization is something else entirely. If this is your organization’s first tax season, or if you just want some helpful tips, we’ve got you covered. Taxes? But we don’t pay taxes. It’s true that tax-exempt organizations don’t pay any federal income tax.

Nonprofit Organizations 56

Nonprofit Organizations Nonprofit Organizations Finance Production 56

iMarketSmart

MARCH 6, 2019

For the sake of donors, volunteers, advocates, and members everywhere who want to change the world but need an organization bigger than them to get it done, I sincerely hope you’ll consider becoming an engagement fundraiser. Additionally, for the sake of yourself and your colleagues who are working tirelessly for the donors, volunteers, advocates, and members, I hope you’ll become an engagement fundraiser.

Fundraising 40

Fundraising Fundraising Philanthropy 40

Nonprofit Tech for Good

MARCH 7, 2019

Christy Noel is the Vice President of Digital Marketing Services at MobileCause where she advises nonprofits to accelerate their fundraising and engagement efforts through giving and marketing strategies via digital technologies. I was recently stopped in my tracks when I received a text from a nonprofit the other day whose mission is to fight child sex trafficking.

Fundraising 87

Fundraising Fundraising Nonprofits Technology 87

EveryAction

MARCH 6, 2019

Want to meet EveryAction at this year's NTC? You've come to the right place for all our panels, demos, and happy hours. We have panels on everything from fundraising automation to donor acquisition and vendor client relationships. Learn more from our nonprofit experts at these panels: Raise More Money by Automating Right Message, Right Person, Right Time Join EveryAction Executive Director Melissa Wyers along with Mel King and Rosa Del Angel from Voto Latino in a conversation about digital autom

Production 40

Production Marketing Marketing Communication 40

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

Selfish Giving

MARCH 6, 2019

Are you new to raising money from event sponsorships? Then I have the course for you. For over a year now, I've been presenting How to Sell Event Sponsorships - A Step By Step Guide over at CharityHowTo. During this time, I've been tinkering with the course and making it better and better. The course has always attracted a good crowd and gotten great reviews, but now it's hitting a new level of success and participation and I want to make sure you know about it.

Retail 100

Retail Production Food Associations 100

iMarketSmart

MARCH 4, 2019

The traditional spray and pray marketing communications tactics just don’t work. Here’s why: 1. They are Irrelevant. In this day and age, people get bombarded with thousands of messages a day. To cut through the clutter communications must be relevant. If they aren’t they’ll be easily overlooked. Spray and pray marketing communications lack relevance, so they fail. 2.

Communication 40

Communication Fundraising Fundraising Marketing 40