Nonprofit Marketing Guide

AUGUST 18, 2021

We work really hard to make sure we have the tools you need to succeed whether you have just started out or you’ve been a nonprofit communications pro for years. If you have just gotten into to the wild world of nonprofit marketing, check out the resources below to get you started off on the right foot. (If you already have a Free Membership with us, then you can access these resources on your Student Dashboard.

Marketing 306

Marketing Marketing Nonprofits Communication 306

NonProfit PRO

AUGUST 16, 2021

Every nonprofit wants to attract younger donors. That’s why it’s very exciting that monthly giving is so appealing to these younger donors. Why? Because they can support those organizations, they care about in a very easy way with a small amount that absolutely fits their budget.

Nonprofits 299

Nonprofits Marketing Marketing 299

Ann Green

AUGUST 18, 2021

With everything that’s been going on over the last year and a half, you may not have had time to keep up with certain things. That includes making sure your website is in good shape. You don’t want to neglect your website. The internet is still most people’s go-to place to get information. Unlike social media, you control your website. You want it to be up-to-date, easy to read/scan and navigate, welcoming, and audience-centered.

Fundraising 159

Fundraising Fundraising Nonprofits Communication 159

Selfish Giving

AUGUST 18, 2021

Just because you're selling partnerships for a nonprofit doesn't make rejection by a prospect any easier. It hurts when you get turned down, right? I asked Dan Cohen (aka "The Grand Poobah of Persuasion") for a salve for you wounds. Here's what he said. "All great sales people share one quality: Resiliency," said Dan. "If you don't have the ability to bounce back after rejection you'll never survive in sales.

Food 130

Food Management Foundations Marketing 130

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Nonprofit Marketing Guide

AUGUST 17, 2021

Last week we asked you what topics you’d like more training on in the coming year as we at Nonprofit Marketing Guide start working through our 2022 planning process. As you can see from the word cloud of responses, the job of a nonprofit communications director involves A LOT of different and disparate subjects. Here are some of the standout topics in the graphic: Data analysis, measurement, and reporting dashboards.

Advertising 286

Advertising Communication Marketing Management 286

NonProfit PRO

AUGUST 16, 2021

A meeting started out negatively with the finance person saying that a personal relationship with a donor doesn’t really count – it doesn’t positively affect the retention or contribution of that donor. Now, to be fair, he didn’t exactly say it that way. What he said is that the investment in a major gifts officer (MGO) was not worth the result in revenue in the first two years of the MGOs tenure — and that those donors were better off just being communicated with by direct mail.

Finance 296

Finance Retention Communication Management 296

Beth Kanter

AUGUST 17, 2021

Give your remote participants a seat at the table. As the pandemic continues, most nonprofit workplaces will become a combination of virtual and on-site work. A recent McKinsey survey suggests that 90% of organizations will adopt some version of the hybrid workplace. The hybrid workplace will have a huge impact on the way we design and facilitate meetings, the primary method of how many organizations get stuff done.

Collaborations 144

Collaborations Nonprofits Activism Public and Nonprofit Management 144

Nonprofit Marketing Guide

AUGUST 19, 2021

We are often asked to recommend nonprofits and other smart folks to follow for your own professional development. So every now and then, I write a post called “Big Brains and Cool Kids.”. Big Brains are interesting, leading thinkers in any area of study that connects in some way to the work of nonprofit communications professionals. That can cover a lot of ground, from in-sector topics like nonprofit marketing, fundraising, and volunteering to the larger world beyond, including work-life, produ

Psychology 276

Psychology Production Communication Marketing 276

NonProfit PRO

AUGUST 20, 2021

For these organizations to truly succeed, these organizations must set concrete goals that can be achieved, be willing to constantly ask for money, take big risks and adapt to successes and failures, plus master organizational rules.

Nonprofits 292

Nonprofits 292

Bloomerang

AUGUST 19, 2021

Much has been written about the extraordinary grant making of businesswomen, MacKenzie Scott. With a net worth of $65.3B, there are a lot of MacKenzie Scott funds available. . Scott is a member of the Giving Pledge. When she signed the pledge she said: “ I have a disproportionate amount of money to share. My approach to philanthropy will continue to be thoughtful.

Non-Profits 139

Non-Profits Poverty Philanthropy Charitable Organizations 139

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

Get Fully Funded

AUGUST 20, 2021

Once upon a time, a fundraiser was super busy. In fact, she was so busy that when it came time to put together her year-end donation letter she was stumped. What should she write? Time was short, so she settled on writing a factual summary of her nonprofit’s achievements. Then she asked donors to help her reach her year-end financial goal. Unfortunately, this appeal didn’t perform as well as it could have.

Ethics 118

Ethics Construction Poverty Values 118

Nonprofit Marketing Guide

AUGUST 16, 2021

Our mission at Nonprofit Marketing Guide is to help you: Learn Your Job. Love Your Work. Lead Your Team. We focus a lot on the top two, so today I wanted to share some tips, research and advice about effectively leading your teams. Our past research shows that 75% of nonprofit communications teams are organized in one of four ways based on how the workload for the team is created.

Participation and motivation 277

Participation and motivation Collaborations Communication Marketing 277

NonProfit PRO

AUGUST 20, 2021

When you think about the list of things Generation X has been excluded from, targeting them for nonprofit donations doesn’t usually come to mind. And yet the generation is being swept to the side by nonprofits more interested in courting their wealthier parents or their younger siblings — the Millennials.

Nonprofits 290

Nonprofits Marketing Marketing 290

Bloomerang

AUGUST 18, 2021

For many of us, summer fundraising can be frustrating because often our donor communications during this season yield less-than-ideal results. . If that sounds like your nonprofit’s typical summer, here are some things you can do to offset that summer slump with an unexpected windfall: 1. Determine if a summer fundraising campaign would help your communications.

Fundraising 138

Fundraising Fundraising Homelessness Medical 138

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Management

Blue Avocado

AUGUST 16, 2021

Nonprofit organizations are more vulnerable than ever to fraud or errors in the organization’s financial statements. With employees, management, and board members focused on helping people in the communities the nonprofit serves, time and attention to key financial internal controls has more than likely been refocused to the organization’s mission and purpose.

Nonprofit Organizations 115

Nonprofit Organizations Nonprofit Organizations Nonprofits Management 115

Nonprofit Marketing Guide

AUGUST 20, 2021

Acre. Auburn, AL. Not that he reads our blog, but shout out to our Dad on his birthday! And a very merry un-birthday to the rest of you. Let’s celebrate with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have how to make a TikTok, a new podcast to listen to, fundraising tips, social media monitoring tools and more.

Communication 243

Communication Ethics Nonprofits Energy 243

NonProfit PRO

AUGUST 18, 2021

We've known for years that there has been grumbling about the nonprofit sector. Among themselves, nonprofit professionals have confided in each other stories of abusive bosses, entitled and non-diverse boards, lack of vision, chaos, and dysfunction. Unfortunately, these rumblings are causing a brain drain in the industry.

Nonprofits 264

Nonprofits 264

Bloomerang

AUGUST 16, 2021

This is part five in a six-part series. Read part one , part two , part three , and part four. . In part one of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Mastering online user experience and messaging. Mastering relevant content marketing. Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase donor lifetime value.

Fundraising 123

Fundraising Fundraising Food Retention 123

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

Candid

AUGUST 18, 2021

If efficiency, technology, and smarter fundraising have been on your nonprofit’s radar, you’ve almost certainly encountered artificial intelligence (AI). . It’s been a big buzzword for years now, but AI has moved beyond buzzword status—it’s an accessible and increasingly common tool for nonprofits. AI can completely change how nonprofits engage donors and prepare for fundraising appeals.

Fundraising 130

Fundraising Fundraising Technology Retention 130

Top Nonprofits

AUGUST 20, 2021

As a nonprofit fundraising professional, you’re well aware that major gifts are some of the most important components of your organization’s overall fundraising strategy. These gifts make up a significant portion of your annual fundraising revenue, and they don’t just appear at random. It takes careful planning and cultivation to secure a generous donation from one of your major donors.

Fundraising 98

Fundraising Fundraising Public and Nonprofit Management Technology 98

NonProfit PRO

AUGUST 17, 2021

The combined transaction value for the three Software-as-a-Service (SaaS) solutions for the social good sector reached $2 billion, which Apax cited as the largest merger and acquisition deal ever in the social good software sector. NonProfit PRO spoke to EveryAction CEO Stu Trevelyan about the deal.

Values 246

Values Nonprofits Technology 246

Bloomerang

AUGUST 17, 2021

This is part one in a fundraising auction two-part series. . When executed properly, a fundraising auction can be an incredibly effective way to raise money for your nonprofit. In this blog post, I’ll cover five tips for nonprofits looking to throw their first auctions and how you can start planning for one that will wow your guests and inspire them to take action and support your mission.

Fundraising 118

Fundraising Fundraising Food Associations 118

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

Finance

Mission Minded

AUGUST 17, 2021

Learn what brand messaging is and the four reasons why your organization may benefit from embarking on a brand messaging strategy. The post How to Know When Your Organization Needs a Brand Message Strategy appeared first on Mission Minded.

Communication 98

Communication Nonprofits 98

Nonprofit Marketing Insights by GlobalOwls

AUGUST 17, 2021

How Nonprofits Can Start An Online Magazine And Engage Donors. Are you looking to engage your donors more? Starting an Online Magazine for your Nonprofit might help. See why and how to get started. Before we go into what an Online Magazine exactly is and how to get started, let’s first go into why Nonprofits should look into adding magazines to their Marketing Strategy.

Nonprofits 98

Nonprofits Technology Marketing Marketing 98

NonProfit PRO

AUGUST 19, 2021

It's important to get an overall picture of how your constituents interact with your organization and vice versa, as well as gather and analyze data about past peer-to-peer campaigns and events. Your ability to accomplish these things depends heavily on your peer-to-peer fundraising software’s ability to integrate with other key systems.

Fundraising 190

Fundraising Fundraising Technology 190

Bloomerang

AUGUST 20, 2021

Though the COVID-19 pandemic has put a lot of life on hold, your nonprofit hasn’t stopped operating. You and your staff have worked tirelessly to keep your organization afloat through 2020 and 2021, fundraising for your cause and maintaining good relationships with donors. . And, with a few exceptions, the government hasn’t stopped expecting nonprofits to adhere to its rules, either.

Law 112

Law Governance Fundraising Fundraising 112

Speaker: Radhika Samant and Adri Glover

The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.

Activism

Twenty Hats

AUGUST 17, 2021

What’s more important than engaging more corporate volunteer groups? Ensuring that their goals align with yours. It’s tempting to hastily say “yes” when employees from a reputable company inquire about volunteering. The excitement in some cases may even override one’s decision-making process when determining if this inquiry can work. I can understand all the reasons why; this is an opportunity to connect with a company’s employees on an emotional plane.

Volunteerism 97

Volunteerism Volunteerism Non-Profits Nonprofit Administration and Development 97

Elevation

AUGUST 16, 2021

Your donation page is inarguably among the most important components of your nonprofit organization’s website. This is where future donors land when they’ve followed a link to participate in a virtual fundraiser or after they’ve navigated through your compelling nonprofit website. At this point, your potential donor might give comfortably, generously, or not at all.

Fundraising 95

Fundraising Fundraising Nonprofits 95

NonProfit PRO

AUGUST 19, 2021

For New York City-based Smile Train, the largest cleft organization in the world, its year-end efforts last year presented challenges, yet valuable lessons learned that it will utilize as it moves forward. The COVID-19 pandemic halted its work around the world, but it soon found its voice, urging supporters that its work is still needed. Now, capitalizing on last year’s fundraising success is vital.

Fundraising 186

Fundraising Fundraising Children Retention 186

Bloomerang

AUGUST 14, 2021

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a nonprofit employee who wants advice on how to tactfully ask for donor feedback without making promises. . Dear Charity Clairity, What kinds of questions would you suggest asking donors to help them feel heard—without making promises about acting on their ideas?

Activism 109

Activism Production Values Fundraising 109

Speaker: Tim Sarrantonio, Director of Corporate Brand

Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!

Nonprofits