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We work really hard to make sure we have the tools you need to succeed whether you have just started out or you’ve been a nonprofit communications pro for years. If you have just gotten into to the wild world of nonprofit marketing, check out the resources below to get you started off on the right foot. (If you already have a Free Membership with us, then you can access these resources on your Student Dashboard.
Every nonprofit wants to attract younger donors. That’s why it’s very exciting that monthly giving is so appealing to these younger donors. Why? Because they can support those organizations, they care about in a very easy way with a small amount that absolutely fits their budget.
With everything that’s been going on over the last year and a half, you may not have had time to keep up with certain things. That includes making sure your website is in good shape. You don’t want to neglect your website. The internet is still most people’s go-to place to get information. Unlike social media, you control your website. You want it to be up-to-date, easy to read/scan and navigate, welcoming, and audience-centered.
TOP Vegan Jokes and Memes that’ll make you LOL. Do you love Vegan Humor? Check out these top vegan jokes and memes that’ll make you LOL. Can I tell you a vegan joke? I promise it won’t be cheesy. Sprinkling Veganism like a pro. Dit bericht bekijken op Instagram Een bericht gedeeld door Maria Rojas ???? ?? (@the_vegan_goddess) op 11 Jan 2018 om 4:49 (PST) Vegan : Try this apple.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Last week we asked you what topics you’d like more training on in the coming year as we at Nonprofit Marketing Guide start working through our 2022 planning process. As you can see from the word cloud of responses, the job of a nonprofit communications director involves A LOT of different and disparate subjects. Here are some of the standout topics in the graphic: Data analysis, measurement, and reporting dashboards.
A meeting started out negatively with the finance person saying that a personal relationship with a donor doesn’t really count – it doesn’t positively affect the retention or contribution of that donor. Now, to be fair, he didn’t exactly say it that way. What he said is that the investment in a major gifts officer (MGO) was not worth the result in revenue in the first two years of the MGOs tenure — and that those donors were better off just being communicated with by direct mail.
Give your remote participants a seat at the table. As the pandemic continues, most nonprofit workplaces will become a combination of virtual and on-site work. A recent McKinsey survey suggests that 90% of organizations will adopt some version of the hybrid workplace. The hybrid workplace will have a huge impact on the way we design and facilitate meetings, the primary method of how many organizations get stuff done.
Give your remote participants a seat at the table. As the pandemic continues, most nonprofit workplaces will become a combination of virtual and on-site work. A recent McKinsey survey suggests that 90% of organizations will adopt some version of the hybrid workplace. The hybrid workplace will have a huge impact on the way we design and facilitate meetings, the primary method of how many organizations get stuff done.
Much has been written about the extraordinary grant making of businesswomen, MacKenzie Scott. With a net worth of $65.3B, there are a lot of MacKenzie Scott funds available. . Scott is a member of the Giving Pledge. When she signed the pledge she said: “ I have a disproportionate amount of money to share. My approach to philanthropy will continue to be thoughtful.
We are often asked to recommend nonprofits and other smart folks to follow for your own professional development. So every now and then, I write a post called “Big Brains and Cool Kids.”. Big Brains are interesting, leading thinkers in any area of study that connects in some way to the work of nonprofit communications professionals. That can cover a lot of ground, from in-sector topics like nonprofit marketing, fundraising, and volunteering to the larger world beyond, including work-life, produ
For these organizations to truly succeed, these organizations must set concrete goals that can be achieved, be willing to constantly ask for money, take big risks and adapt to successes and failures, plus master organizational rules.
If efficiency, technology, and smarter fundraising have been on your nonprofit’s radar, you’ve almost certainly encountered artificial intelligence (AI). . It’s been a big buzzword for years now, but AI has moved beyond buzzword status—it’s an accessible and increasingly common tool for nonprofits. AI can completely change how nonprofits engage donors and prepare for fundraising appeals.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
For many of us, summer fundraising can be frustrating because often our donor communications during this season yield less-than-ideal results. . If that sounds like your nonprofit’s typical summer, here are some things you can do to offset that summer slump with an unexpected windfall: 1. Determine if a summer fundraising campaign would help your communications.
Our mission at Nonprofit Marketing Guide is to help you: Learn Your Job. Love Your Work. Lead Your Team. We focus a lot on the top two, so today I wanted to share some tips, research and advice about effectively leading your teams. Our past research shows that 75% of nonprofit communications teams are organized in one of four ways based on how the workload for the team is created.
When you think about the list of things Generation X has been excluded from, targeting them for nonprofit donations doesn’t usually come to mind. And yet the generation is being swept to the side by nonprofits more interested in courting their wealthier parents or their younger siblings — the Millennials.
Just because you're selling partnerships for a nonprofit doesn't make rejection by a prospect any easier. It hurts when you get turned down, right? I asked Dan Cohen (aka "The Grand Poobah of Persuasion") for a salve for you wounds. Here's what he said. "All great sales people share one quality: Resiliency," said Dan. "If you don't have the ability to bounce back after rejection you'll never survive in sales.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
This is part five in a six-part series. Read part one , part two , part three , and part four. . In part one of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Mastering online user experience and messaging. Mastering relevant content marketing. Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase donor lifetime value.
Acre. Auburn, AL. Not that he reads our blog, but shout out to our Dad on his birthday! And a very merry un-birthday to the rest of you. Let’s celebrate with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have how to make a TikTok, a new podcast to listen to, fundraising tips, social media monitoring tools and more.
We've known for years that there has been grumbling about the nonprofit sector. Among themselves, nonprofit professionals have confided in each other stories of abusive bosses, entitled and non-diverse boards, lack of vision, chaos, and dysfunction. Unfortunately, these rumblings are causing a brain drain in the industry.
Once upon a time, a fundraiser was super busy. In fact, she was so busy that when it came time to put together her year-end donation letter she was stumped. What should she write? Time was short, so she settled on writing a factual summary of her nonprofit’s achievements. Then she asked donors to help her reach her year-end financial goal. Unfortunately, this appeal didn’t perform as well as it could have.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
This is part one in a fundraising auction two-part series. . When executed properly, a fundraising auction can be an incredibly effective way to raise money for your nonprofit. In this blog post, I’ll cover five tips for nonprofits looking to throw their first auctions and how you can start planning for one that will wow your guests and inspire them to take action and support your mission.
Nonprofit organizations are more vulnerable than ever to fraud or errors in the organization’s financial statements. With employees, management, and board members focused on helping people in the communities the nonprofit serves, time and attention to key financial internal controls has more than likely been refocused to the organization’s mission and purpose.
The combined transaction value for the three Software-as-a-Service (SaaS) solutions for the social good sector reached $2 billion, which Apax cited as the largest merger and acquisition deal ever in the social good software sector. NonProfit PRO spoke to EveryAction CEO Stu Trevelyan about the deal.
As a nonprofit fundraising professional, you’re well aware that major gifts are some of the most important components of your organization’s overall fundraising strategy. These gifts make up a significant portion of your annual fundraising revenue, and they don’t just appear at random. It takes careful planning and cultivation to secure a generous donation from one of your major donors.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a nonprofit employee who wants advice on how to tactfully ask for donor feedback without making promises. . Dear Charity Clairity, What kinds of questions would you suggest asking donors to help them feel heard—without making promises about acting on their ideas?
Learn what brand messaging is and the four reasons why your organization may benefit from embarking on a brand messaging strategy. The post How to Know When Your Organization Needs a Brand Message Strategy appeared first on Mission Minded.
It's important to get an overall picture of how your constituents interact with your organization and vice versa, as well as gather and analyze data about past peer-to-peer campaigns and events. Your ability to accomplish these things depends heavily on your peer-to-peer fundraising software’s ability to integrate with other key systems.
How Nonprofits Can Start An Online Magazine And Engage Donors. Are you looking to engage your donors more? Starting an Online Magazine for your Nonprofit might help. See why and how to get started. Before we go into what an Online Magazine exactly is and how to get started, let’s first go into why Nonprofits should look into adding magazines to their Marketing Strategy.
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
What’s more important than engaging more corporate volunteer groups? Ensuring that their goals align with yours. It’s tempting to hastily say “yes” when employees from a reputable company inquire about volunteering. The excitement in some cases may even override one’s decision-making process when determining if this inquiry can work. I can understand all the reasons why; this is an opportunity to connect with a company’s employees on an emotional plane.
Your donation page is inarguably among the most important components of your nonprofit organization’s website. This is where future donors land when they’ve followed a link to participate in a virtual fundraiser or after they’ve navigated through your compelling nonprofit website. At this point, your potential donor might give comfortably, generously, or not at all.
For New York City-based Smile Train, the largest cleft organization in the world, its year-end efforts last year presented challenges, yet valuable lessons learned that it will utilize as it moves forward. The COVID-19 pandemic halted its work around the world, but it soon found its voice, urging supporters that its work is still needed. Now, capitalizing on last year’s fundraising success is vital.
10 Email Newsletter Design Ideas to Hook Your Subscribers. Are you looking to improve your Email Marketing Campaigns? Be sure to pay attention to your Email Design. Check out our tips. The email newsletter strategy is still going strong today. As every internet user uses email on any occasion, you have a higher chance of reaching out to a broader audience.
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
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