Nonprofit Marketing Guide

NOVEMBER 16, 2020

Our ability to produce our annual Nonprofit Communications Trends Report depends entirely on YOUR participation in the annual survey. The Trends Report is our most popular download of the year and is the “go to” source for what’s REALLY happening in the world of nonprofit communications. We answer the burning questions that nonprofit communications pros have about their work and their colleagues in the sector.

Communication 236

Communication Nonprofits Marketing Marketing 236

Ann Green

NOVEMBER 18, 2020

I imagine most of you are familiar with #GivingTuesday, the annual giving day that takes place the Tuesday after Thanksgiving. This year it will be on December 1. I don’t need to remind you the world is in a very different place than it was last year at this time. You can’t run the same type of #GivingTuesday campaign you’ve run in the past. What I mean is just blasting a bunch of generic appeals that resemble Black Friday ads or those relentless requests for political donations.

Fundraising 155

Fundraising Fundraising Communication Nonprofits 155

Selfish Giving

NOVEMBER 18, 2020

I had a terrible experience last week. I was out walking my dog, Charlie. As I headed up the street, one of the neighborhood kids was walking down the opposite side with a little dog I hadn't seen before. It was a cute little terrier just like Charlie, but a little bigger. I thought, maybe a new neighbor! That's when I saw the moving truck at the top of the street.

Production 130

Production Activism Homelessness Energy 130

Nonprofit Tech for Good

NOVEMBER 16, 2020

By Lindsey Himphill , Digital Marketing Strategist at MobileCause – a nonprofit technology company that pioneered text-to-donate and also offers an extensive suite of online, mobile, and event fundraising solutions. Recurring donations are the most sustainable source of income for most nonprofit organizations. In fact, monthly donors donate 440% more to charity over their lifetime than one-time donors.

Technology 137

Technology Communication Nonprofit Organizations Nonprofit Organizations 137

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Nonprofit Marketing Guide

NOVEMBER 17, 2020

Between #GivingTuesday and year-end giving, nonprofits will be sending a lot of emails in the upcoming weeks. How will you stand out in a sea of appeals? Well first things first – before they can decide whether they want to open your email, it has to be delivered to their inbox. So let’s start with email deliverability… As I have mentioned in my post We Are Running an Email Re-Engagement Campaign and People Have Feelings , Inbox providers (Gmail, Microsoft, Yahoo, etc) look at

Marketing 234

Marketing Marketing Activism Management 234

Mission Minded

NOVEMBER 18, 2020

Think of it this way: a seal looks backward while a new logo looks forward. The post Your Logo and Your Seal. What’s the Difference? appeared first on Mission Minded.

Nonprofits 97

Nonprofits 97

Nonprofit Tech for Good

NOVEMBER 19, 2020

101 Digital Marketing Best Practices for Nonprofits is a blog and webinar series offered by Nonprofit Tech for Good. Those who register and attend all three webinars in the series will earn a “Certificate of Completion” in Digital Marketing & Fundraising from Nonprofit Tech for Good. The required three webinars are: Website & Email Best Practices for Nonprofits.

Marketing 122

Marketing Marketing Fundraising Fundraising 122

Nonprofit Marketing Guide

NOVEMBER 19, 2020

This week, Twitter announced that it too is jumping on the ephemeral content bandwagon by releasing the Fleets functionality — fleeting tweets or fleets that disappear after 24 hours. It is rolling out across accounts, so if you don’t have it yet, hang on, you will soon. It looks much as you would expect, taking over the top of the feed.

Nonprofits 173

Nonprofits Communication 173

Twenty Hats

NOVEMBER 16, 2020

Are buy-in and inclusion two haves of the same whole? Right now I have a great project – I’m working with a museum client to create a Volunteer Engagement Strategic Plan. It’s a year long undertaking rather than the typical short-term one. That’s because the actual plan will not be the end of our collaboration. We’ll have an additional nine months to implement, assess, and adjust our priorities to meet the real life demands of the volunteers, the visitors, and the museum.

Participation and motivation 79

Participation and motivation Collaborations Energy Leadership 79

The Fundraising Authority

NOVEMBER 20, 2020

I am in the middle of writing a direct mail fundraising letter for a non-profit client, and tomorrow I will be presenting the letter to them, and explaining why it will be effective. And it got me thinking… there are really only three things that separate super-successful fundraising letters from ones that are just mediocre. So I am taking a break from writing the letter to share those three things with you.

Non-Profits 92

Non-Profits Fundraising Fundraising Communication 92

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

Nonprofit Tech for Good

NOVEMBER 19, 2020

101 Digital Marketing & Fundraising Best Practices for Nonprofits is a blog and webinar series offered by Nonprofit Tech for Good. Those who register and attend all three webinars in the series will earn a “Certificate of Completion” in Digital Marketing & Fundraising from Nonprofit Tech for Good. The required three webinars are: Website & Email Best Practices for Nonprofits.

Marketing 95

Marketing Marketing Fundraising Fundraising 95

Nonprofit Marketing Guide

NOVEMBER 18, 2020

It’s a creative brief and they will make your life so much easier! Creative Briefs are worksheets that communications staff use to collect the specific information they need from others before they begin working on a project. Creative briefs are an essential #CALMnotBUSY planning and collaboration tool. They should be the first document created before any other content is written, photographed, or designed.

Collaborations 173

Collaborations Communication Marketing Marketing 173

NonProfit Hub

NOVEMBER 19, 2020

If you’re a nonprofit leader, 2020 has likely put a wrench in your usual event planning strategy. With a global pandemic keeping most of us indoors, hosting a traditional in-person event is not the best idea. In order to adapt to this new normal, many nonprofit event planners have been exploring virtual or hybrid alternatives. The entire event takes place online (or part of it) and is experienced without any face-to-face engagement.

Management 79

Management Communication Foundations Activism 79

iMarketSmart

NOVEMBER 20, 2020

1. Be truthful, no tricks! Ever! You cannot build relationships upon lies. Not even white lies. 2. Be relevant. . To do that, you must consider where ea ch supporter resides in the consideration process for giving and what they might be thinking. Absent relevance , your outreach will sound like some kind of a sales pitch. Personalization and relevance are essential. 3.

Values 52

Values Communication Marketing Marketing 52

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Management

Concord Leadership

NOVEMBER 18, 2020

Managing remote teams is a persistent leadership challenge that has been intensified by the Covid pandemic. Clearly, leaders and employees now have to get clear on how they define “success” for each role. Is it time on task? Or specific outcomes? But focusing exclusively on productivity outputs comes at the expense of being human. Of […].

Management 52

Management Leadership Production 52

Nonprofit Marketing Guide

NOVEMBER 20, 2020

Happy Friday! Ready to wind down the week with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? This week we have some bad news for Twitter’s Fleets, podcast topics, year-end fundraising advice, and more. But before we get into the links, can I ask a favor? Our ability to produce our most popular download – the annual Nonprofit Communications Trends Report – depends entirely on your participation in the annual surve

Communication 173

Communication Nonprofits Energy Marketing 173

NonProfit Hub

NOVEMBER 17, 2020

This week, Randy sat down with Tiara Quiala. Tiara is the founder of the Quiala group. They provide a variety of nonprofit consulting services. Tiara is also very passionate about helping nonprofits with sustainable development. . One important area of growth is grant-readiness. The Quiala group knows every stage of the grant process is important. They help nonprofits with research, writing, winning, and maintaining grants. .

Nonprofits 41

Nonprofits 41

Care2

NOVEMBER 17, 2020

Thinking about how to get your end-of-year appeals in front of the audience most likely to respond?

Marketing 36

Marketing Marketing Fundraising Fundraising 36

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations