Pam Moore

OCTOBER 29, 2017

You have created the perfect marketing campaign. It's 100% in tact and beautifully integrates social media marketing, video and visual marketing. Now you are ready to take it to market and let the world know about it. You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. So, you login to the Facebook ad manager or Facebook power editor and spend the next hour setting up your campaign.

Advertising 167

Advertising Marketing Marketing Education 167

Selfish Giving

OCTOBER 29, 2017

Photo via louelke on Flickr. Most people are busy. They get caught up in life, and bombarded by hundreds of sales, marketing, and fundraising messages every day. The average person cares about worthy causes and enjoys giving to organizations that are making a different. But it can be hard to cut through the clutter and reach people with your fundraising message.

Non-Profits 157

Non-Profits Homelessness Associations Education 157

Ann Green

NOVEMBER 2, 2017

Thanksgiving is coming up and it’s a time of year in the U.S. when we show gratitude to the special people in our lives. Do you extend this same gratitude to your donors? Sometimes it doesn’t seem that way. Nonprofit organizations tend to treat thanking their donors as an afterthought.But you need to spend just as much time thanking your donors as you do on fundraising.

Communication 148

Communication Values Fundraising Fundraising 148

Nonprofit Marketing Guide

NOVEMBER 2, 2017

It’s our most popular download of the year: The Annual Nonprofit Communications Trends Report. We answer the burning questions that nonprofit communications pros have about their work and their colleagues in the sector. Our ability to produce this report is entirely dependent on your participation in the annual survey, which is now online. Please take the 2018 Survey now (You’ll need about 20 minutes). .

Communication 143

Communication Nonprofits Management Fundraising 143

Speaker: Jennifer Hill

Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.

Technology

Pam Moore

NOVEMBER 3, 2017

When done right, Facebook advertising can be one of the best paid media options available to businesses of all sizes today. Facebook advertising is a marketing tactic every marketer is talking about it, but very few actually know how to drive real business results. Unfortunately there are far too many “experts” preaching and teaching how to get rich and famous overnight using Facebook marketing.

Advertising 165

Advertising Marketing Marketing Foundations 165

Selfish Giving

OCTOBER 31, 2017

Today on CauseTalk Radio , Megan and I talk to George Khalaf , Executive Director, Empatico. Empatico is a $20 million initiative from The KIND Foundation , started by KIND Snacks , to broaden kids' world views through meaningful interactions with peers across the globe. The free online learning tool will enable students to practice communication and leadership skills needed to succeed in a divided country and interdependent world.

Leadership 100

Leadership Foundations Activism Communication 100

Nonprofit Marketing Guide

OCTOBER 30, 2017

Jacklyn Rosado. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Jacklyn Rosado is the Communications Specialist at the YMCA of Metro Chicago.

Communication 110

Communication Nonprofits Management Marketing 110

Fundraising Coach

NOVEMBER 1, 2017

Over the past twenty years, I have worked with hundreds of non-profit organizations. In my experience, the majority of non-profits (and the vast majority of small and mid-sized organizations) are frustrated with fundraising. Most non-profits feel overwhelmed with fund development. They have high turnover for fundraising staff, are trying to do too many things, and never feel like they are able to raise the money they need to thrive.

Non-Profits 71

Non-Profits Fundraising Fundraising Education 71

The Agitator

OCTOBER 31, 2017

If you still believe—or even worse, tout the fact– that your organization is the end-all and be-all this will burst your organization-centric bubble. A study just released by The Blackbaud Institute titled Vital Signs: Monitoring Giving Patterns in the Donor Marketplace concludes that…. “…American donors are more valuable to American nonprofit organizations than the organizations are to the donors.”.

Retention 63

Retention Medical Values Education 63

Care2

NOVEMBER 3, 2017

At Care2, we spend a lot of time thinking about email deliverability. Why? Because organizations can have the best email marketing strategy, endless budget, and the most engaged subscribers of all time and they still won't reach their goals if their emails are marked as spam. It sounds easy: just make sure you aren't spamming people, right? In reality, the increasingly restrictive policies of your Internet Service Providers make it impossible to continue with mailing practices that worked a few

Marketing 54

Marketing Marketing 54

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Nonprofit Marketing Guide

NOVEMBER 3, 2017

Brick & Spoon. Orange Beach, AL. Won’t you join me for this week’s Mixed Links… First off, please take a moment to take our Annual Nonprofit Communications Trends Survey to share your experiences and predictions for 2018. Take the survey now. It was Halloween earlier this week, so we have a few “scary” posts to share: 6 Scary Email Marketing Mistakes (and How to Avoid Them) by Kristen Dunleavy. 9 Super Scary Nonprofit Website Mistakes by Liz Ragland. 4 Spooky Ma

Communication 106

Communication Nonprofits Collaborations Production 106

Fundraising Coach

NOVEMBER 1, 2017

Capital campaigns are both wonderful and stressful times in a nonprofit. Here are six lessons I've learned after 30 years on the capital campaign trail. 1. It’s About the Vision—Not The Money. While preparing for a fundraising campaign can be a daunting enterprise, internalizing key lessons learned will help ensure your success. The first is that successful campaigns are not about money!

Participation and motivation 67

Participation and motivation Leadership Construction Recruitment 67

The Agitator

NOVEMBER 2, 2017

I fear that most nonprofits will fail to heed the alarm bells sounded in the Vital Signs study we reported on earlier this week. Dramatically increased competition in a time of declining numbers of donors — 23.6% more organizations chasing 7% fewer donors. For this reason alone, there’s no question in my mind that the primary task for most nonprofits must be to deal with this issue of competition for donors and donor loyalty, not by carrying on business-as-usual (and maybe even adding in a

Values 56

Values Retention Environmental Communication 56

EveryAction

OCTOBER 30, 2017

Kicking off with #GivingTuesday, year-end fundraising season will be in full swing. This busy time is marked with nonprofits around the world striving for new and exciting ways to engage with potential donors. You need to launch your campaign , test your email deliverability , craft your message , and more. But one of the easiest things you can check off your to-do list is perfecting your donation page.

Food 52

Food Health Values Fundraising 52

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

Nonprofit Marketing Guide

NOVEMBER 1, 2017

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: November 7 & 9: Streamlining Your Nonprofit’s Communications Workflow with Kivi Leroux Miller. During this two-part webinar series, you’ll learn the methods you need to take charge of your work life! Registration is $99 for Part 1 | $199 for Parts 1 and 2 | Free with an All-Access Pass.

Communication 103

Communication Marketing Marketing Nonprofits 103

Lets Talk Nonprofit

NOVEMBER 1, 2017

All stories are not the same. In fact, if you're a nonprofit, your stories should be different - very different - depending on your audience. When I lead grant writing workshops, we always talk about storytelling. We talk about the importance of using data to help tell the story in your grant proposals. However, writing for individual donors is a whole lot different than writing for foundations and grant reviewers.

Altruism and Helping 52

Altruism and Helping Psychology Foundations Fundraising 52

The Agitator

NOVEMBER 1, 2017

In Make It About Me and More…About Me , Tom and I emphasize the importance of ‘donor identity’ in answering fundraising’s most critically important question: “Why does this donor give?” First, let me begin with the following important side note…. As intuitively appealing as it might seem, we can’t get the answer to ‘why’ by simply asking the donor “Why?”.

Fundraising 56

Fundraising Fundraising Retention Values 56

NonProfit Hub

NOVEMBER 3, 2017

Most of us spend 40 hours per week at our jobs. It’s probably pretty important that we like going into work then, right? Having a friend at work can help. According to studies, having a “best friend” at the office is a major key to workplace happiness. In fact, Gallup’s study found that those who said they have a best friend at work were up to 43 percent more likely to report having received recognition and praise for their work in the last week.

Collaborations 46

Collaborations Production Associations Culture 46

Advertisement

Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

Management

Nonprofit Marketing Guide

OCTOBER 31, 2017

Tired of the chaos and always feeling behind? It’s time to streamline your communications workflow! Find out how to take charge of your work life using the methods Kivi will share in her next two-part webinar series: Streamlining Your Nonprofit’s Communications Workflow. Presented by Kivi Leroux Miller. November 7th and 9th, 2017. Both webinars start at 1:00 P.M.

Communication 101

Communication Public and Nonprofit Management Management Nonprofits 101

iMarketSmart

NOVEMBER 1, 2017

If your organization has 10,000 active donors, it’s very likely they’ll be categorized as follows: A small number will generate 80-90 percent of the revenue. Mid-level donors will have a lot of potential for major giving. Low-capacity donors will be much less likely to make impact gifts but they’ll make up the largest quantity of donations (not the most revenue).

Marketing 45

Marketing Marketing Activism Non-Profits 45

The Agitator

OCTOBER 29, 2017

Dr. Adrian Sargeant and the team at the Hartsook Centre for Sustainable Philanthropy and Marc Pitman, CEO of The Concord Leadership Group , need your help. Here’s why. The Hartsook Centre and Concord folks are conducting a new study of nonprofit leadership. The aim of the study is to determine the relationship between leadership styles favored in our sector and the extent to which desirable outcomes (think a thriving culture of philanthropy, for example) may be related to each style.

Leadership 49

Leadership Philanthropy Nonprofit Leadership Culture 49

NonProfit Hub

NOVEMBER 1, 2017

We try not to involve ourselves in partisan politics, and for good reason: there’s no use in further dividing ourselves when we’re trying to positively impact the world. We’ll do our best to avoid the choppy waters of hyper-sensitive hot button politics, but we wanted to make a statement about the tragedies that have been consistently plaguing our nation and the world.

Health 30

Health Nonprofits Foundations Fundraising 30

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

EveryAction

OCTOBER 31, 2017

Happy Halloween from all of us at EveryAction! Every year we celebrate by dressing up as some of our favorite nonprofit organizations as a way to recognize their incredible work and commemorate the start of end-of-year fundraising campaigns. So without further ado, here are some of this year's favorites. Drumroll please. International Fund for Animal Welfare.

Homelessness 46

Homelessness Poverty Culture Education 46

iMarketSmart

OCTOBER 30, 2017

Here are 5 videos for promoting legacy giving. According to LegacyVoice these 5 are the best. I’m not so sure about that. But I do applaud the efforts. What do you think? Do you agree with their selections and think they are the best ? Related Posts: >>3 easy ways to make a video that will inspire legacy or major gifts. >>Why you should add video to your website.

Marketing 45

Marketing Marketing Fundraising Fundraising 45

The Agitator

OCTOBER 30, 2017

Today is the first of the traditional three-day observance of Allhallowtide, the time in the liturgical year dedicated to remembering the dead, including saints. Or, for those Agitator readers less liturgically-inclined and more into costume parties and trick or treat, today is Halloween. To mark the day we pass along this treat from Nick Ellinger over at DonorVoice , with apologies to Edgar Allan Poe.

Fundraising 45

Fundraising Fundraising Marketing Marketing 45

NonProfit Hub

NOVEMBER 1, 2017

We try not to involve ourselves in partisan politics, and for good reason: there’s no use in further dividing ourselves when we’re trying to positively impact the world. We’ll do our best to avoid the choppy waters of hyper-sensitive hot button politics, but we wanted to make a statement about the tragedies that have been consistently plaguing our nation and the world.

Health 28

Health Nonprofits Foundations Fundraising 28

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

Finance

iMarketSmart

NOVEMBER 3, 2017

People and vendors in our sector talk a lot about identifying donors, but getting them ready to meet with you is a different story. The problem is that most donors simply aren’t ready to talk to you yet. This post was inspired by a horrible meeting. Last week, I met with the Vice President of University Relations at one of the biggest schools in the country.

Technology 40

Technology Universities Values Fundraising 40

iMarketSmart

NOVEMBER 2, 2017

On today’s episode we continue discussing creating a strong fundraising caseload. Listen to episode 16 for the first part of this discussion. The post Creating Your Fundraising Caseload – Part 2 (Episode 17) appeared first on MarketSmart, LLC |.

Fundraising 40

Fundraising Fundraising 40