5 Tips for Using Big Numbers in Your Communications
Nonprofit Marketing Guide
SEPTEMBER 2, 2021
Four thousand (4,000) people died. Forty thousand (40,000) people died. Four hundred thousand (400,000) people died. Obviously, there’s a whole order of magnitude — that extra zero — on these numbers as they grow, so they are very different in size. But the reality is that most people have a really hard time comprehending the difference between these three numbers.
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