Nonprofit Marketing Guide
MAY 16, 2019
Successful social media strategies demand authenticity. But what does that actually look like when you are juggling a million different tasks, trying your best to stay strategic, and work in a boring office environment that’s not exactly photogenic? Here are 15 ways to bring some authenticity by doing a quick recorded or live video or creating a photo post with a great caption or overlay.
Ann Green
MAY 14, 2019
Information overload is an understatement right now. We’re bombarded by messages of all kinds from many different sources. How can your nonprofit keep up with all this? You want to communicate with your donors, but you don’t want your messages to get lost in the shuffle. It won’t be easy, but here are a few ways to make your messages stand out. What’s your intention?
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Nonprofit Tech for Good
MAY 16, 2019
Date: Tuesday, June 11, 2019. Time: 1pm EDT / 10am PDT. Presented by: Heather Mansfield of Nonprofit Tech for Good. Fundraiser for: Wildlife SOS (Donation Optional). Social media is in a constant state of change and without regular education in emerging trends, your nonprofit could be wasting valuable time and resources implementing outdated best practices.
Pam Moore
MAY 15, 2019
Influencer marketing is expected to be a $6.5 billion dollar industry in 2019. This is up from $1.7 billion in 2016. Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. If you haven't heard about influence marketing you must have been hiding under a rock.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Nonprofit Marketing Guide
MAY 15, 2019
While Instagram is definitely a visual platform and photos are best, you can still manage a successful Instagram strategy without photography. Just take a look at the ACLU’s feed and stories. Most of the work they do is legal in nature, so it’s not like they have tons of great photography options. Instead, much of what they do on Instagram is actually content repurposing from Twitter.
Mission Minded
MAY 17, 2019
You may already be a listener of Apply Yourself, a podcast from Tim McDonough of Finalsite. He’s passionate about interesting. The post Apply Yourself: Listen in for Brand-Focused Inspiration appeared first on Mission Minded.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Pam Moore
MAY 12, 2019
Many business and marketing leaders think a brand starts and ends with a logo, colors and design. In the digital age of today marketers know how to strategically piece together a beautiful canvas of images on their Instagram profile, create eye catching Facebook cover photos, and engaging video intro and outros for YouTube. However, experienced brand marketers know branding is far more than a logo or a simple social media image that gets a ton of likes on Facebook or LinkedIn.
Nonprofit Marketing Guide
MAY 14, 2019
Last week Kivi shared some Conversion Copywriting Tips for Nonprofits including advice like “only include one call to action” and “emphasize the why and why now.” This week, we’ll dive into some more thoughts on making that ask. First off, if you aren’t getting the results you want from your emails, appeals, and social media posts, you might be sabotaging your asks.
iMarketSmart
MAY 13, 2019
Confusing? Too often planned giving newsletters are written by lawyers and the lawyers at nonprofits think they are just dandy. However, most of your supporters are not lawyers. Did they opt-in? Your planned giving newsletter is designed to educate people about planned gifts, right? The problem is that most people are not ready for your education. Most of the people to whom you send your newsletter probably did not opt-in to receive it.
NonProfit Hub
MAY 15, 2019
Nonprofit employees are truly unsung champions. They work tirelessly for the causes they care about, and usually for a lower wage than their for-profit counterparts. They deserve our recognition and celebration, but it can be hard to show your appreciation on a shoestring budget. Here are easy, cheap (or free) ways to show your employees how much they mean to you.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Selfish Giving
MAY 15, 2019
This week I'm releasing some of the results from the salary survey Catalist and Selfish Giving conducted in April. Below is the graph for 2019 partnership salaries for five positions. In the coming weeks, you'll see additional graphs on partnership salaries by geographic region, average duration of employment and fairness of compensation. Stay tuned for more research!
Nonprofit Marketing Guide
MAY 13, 2019
A positive workplace culture is so important to your overall well being – maybe even more so at nonprofits where a lot of you deal with difficult subjects for less compensation. If you are in a position of management, how can you keep morale high at a nonprofit organization? Recently, Katherine Wertheim at npEngage shared 10 Ways to Improve Moral at Nonprofit Organizations.
iMarketSmart
MAY 15, 2019
What’s in a name? In my book (titled Engagement Fundraising ) I briefly described the changes affecting nonprofits and their fundraising staff. The label I applied to the trend was ‘Fundraising Climate Change.’ I had been monitoring some metrics for some time until, finally, I concluded that sh#t was about to go down — big time. And now, it’s beginning to hit the fan.
NonProfit Hub
MAY 17, 2019
In the last decade, crowdfunding, or the collection of small donations from a large number of people, has taken the fundraising world by storm. It’s projected to become a $90-96 billion dollar industry by 2025 , and for good reason. By using the internet to rally supporters, you can reach an exponentially larger and more diverse audience while also streamlining the giving process.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Nonprofit Marketing Guide
MAY 17, 2019
The Hound. Auburn, AL Good afternoon! (Or morning or evening depending on when you are reading this.) It’s time for the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. It’s time for Mixed Links… If you get confused about all the different marketing techniques out there, Hubspot has put together The Ultimate List of Types of Marketing [40 and Counting].
NonProfit Hub
MAY 14, 2019
Nonprofit Hub’s newest Hubcast series, Growing Good, is all about how young nonprofit professionals can sustain and grow our industry for the better. As startups and other for-profit companies ramp up their offerings for new employees, young people are especially pressured to forgo nonprofit work. This episode features Lisa Guill, Communications Director of City Impact , a faith-based social services nonprofit in Lincoln, Nebraska.
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