Sat.Sep 14, 2019 - Fri.Sep 20, 2019

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How to Connect Email Engagement to Your Big Goals

Nonprofit Marketing Guide

This week I’ve spent several days working over our marketing metrics here at Nonprofit Marketing Guide, especially related to email engagement. Our CRM tells us who is engaged and who isn’t according to a basic test: If they have opened or clicked any email or filled out a web form in the past 90 days, they are considered “Engaged.” After 90 days, but before 12 months, they are considered “Unengaged Marketable.” After 12 months of no opens, clicks, or forms,

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Newsletter: Future Proof Your Nonprofit ; Pump-Up for Alzheimer’s Raises $147,000?? ; Why Some Companies Prefer ‘Secret Sustainability’

Selfish Giving

I need to be brief this week as I'm busy teaching at the New Strategies Program at the McDonough School of Business at Georgetown University. The attendees are my guinea pigs as I'm testing a new presentation called Future Proof Your Nonprofit with Audience-Centric Fundraising. You might be thinking, "Whoa, Joe is talking about something else besides corporate partnerships.

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Newly Released in English, español, français e português! The 2019 Global NGO Technology Report

Nonprofit Tech for Good

Now in its fourth edition, the 2019 Global NGO Technology Report provides 100+ technology benchmarks NGOs, NPOs, and charities worldwide. The data reveals how organizations use web and email communications, online fundraising, social media, productivity software, and emerging technology. This year the benchmarks are available for six regions: Africa.

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A 7 Step Guide to LinkedIn Marketing

NonProfit Hub

LinkedIn isn’t new, and neither is the idea that every business needs a LinkedIn presence. LinkedIn, the professional social networking platform has been around longer than Twitter, Facebook, Instagram and Snapchat. The majority of its users are on it daily, which provides businesses and brands with a great platform for implementing a social media marketing strategy. .

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What Your Financial Statements Are Telling You—And How to Listen!

Speaker: David Worrell, CFO, Author & Speaker

Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.

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Do You Need to Organize Your Images and Stories?

Nonprofit Marketing Guide

Short answer: YES! We get a lot of questions about how to organize stories and photos. What are communications directors using now? What do they love/hate about their current system (or lack thereof)? We then developed this e-book to answer your basic questions like: Do you need a banking system for stories and images? What can you use to create a solid system?

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Should Each of Your Programs Have its Own Brand?

Mission Minded

We hear this question often: Should we be branding each of our individual programs, or creating one umbrella brand under. The post Should Each of Your Programs Have its Own Brand? appeared first on Mission Minded.

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Stop Being Impatient if You Want Digital and Social Marketing Results

Pam Moore

Patience is one of those words that many business and marketing leaders struggle with. It's natural to want results and to want them right now at this very moment. As humans we tend to want what we want when we want it, right? However, as time pertains to both business and life it is always good to be patient. You know the saying… “good things come to those who wait.” But does it?

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How to Choose Between Two Words

Nonprofit Marketing Guide

Should it be this word or that word ? Nonprofit communicators debate these kinds of things all the time. For example, earlier this month, I wrote a blog post called Improving Your Open Rate: The From Line. As I was writing, I realized that I was using “from field” in many places, but “from line” in a few. Which one belonged in the post title?

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One Simple Tactic You Can Use to Be More Effective at Everything

iMarketSmart

I wish I didn’t have such a “clickbait” title. Even I’d think twice before reading a blog post that suggests it can make you more effective at everything… But, before you press the back button or open a new tab, please hear me out. Nearly three years ago when I started writing for the Fundraising Report Card blog (MarketSmart’s free data analysis tool ), I made one decision that has changed the trajectory of my career.

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[FREE WEBINAR] 10 Online Communication & Fundraising Best Practices for Small NGOs Worldwide

Nonprofit Tech for Good

Date: Tuesday, October 15, 2019. Time: 1pm EDT / 10am PDT. Presented by: Heather Mansfield of Nonprofit Tech for Good. Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media.

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Forecasting Failures Are Costly: Heres How To Fix Them

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

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Mixed Links for Nonprofit Communicators – September 20, 2019

Nonprofit Marketing Guide

DTB. New Orleans, LA. Good afternoon to you! I have had a very long week and am ready to kick off the weekend with the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we talk blogs, nonprofit data security, making your day a little better, and more. It’s time for Mixed Links… Lauren Pope implores you to Upgrade Your Nonprofit Data Security With These 5 Tips.

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We Want to Hear How Your Day Is Going

Nonprofit Marketing Guide

How is your day going so far? We would love to hear what your typical Day in the Life of a Nonprofit Communicator looks like for our popular blog series. Tell us all about the day-to-day work that keeps your organization going. What is your morning commute like? Are you chugging coffee all day? Do you hate your donor management system? Have meetings all day?