Nonprofit Marketing Guide

SEPTEMBER 19, 2019

This week I’ve spent several days working over our marketing metrics here at Nonprofit Marketing Guide, especially related to email engagement. Our CRM tells us who is engaged and who isn’t according to a basic test: If they have opened or clicked any email or filled out a web form in the past 90 days, they are considered “Engaged.” After 90 days, but before 12 months, they are considered “Unengaged Marketable.” After 12 months of no opens, clicks, or forms,

Marketing 170

Marketing Marketing Communication Leadership 170

Selfish Giving

SEPTEMBER 18, 2019

I need to be brief this week as I'm busy teaching at the New Strategies Program at the McDonough School of Business at Georgetown University. The attendees are my guinea pigs as I'm testing a new presentation called Future Proof Your Nonprofit with Audience-Centric Fundraising. You might be thinking, "Whoa, Joe is talking about something else besides corporate partnerships.

Universities 113

Universities Food Health Nonprofits 113

Mission Minded

SEPTEMBER 20, 2019

We hear this question often: Should we be branding each of our individual programs, or creating one umbrella brand under. The post Should Each of Your Programs Have its Own Brand? appeared first on Mission Minded.

Nonprofits 69

Nonprofits 69

Pam Moore

SEPTEMBER 19, 2019

Patience is one of those words that many business and marketing leaders struggle with. It's natural to want results and to want them right now at this very moment. As humans we tend to want what we want when we want it, right? However, as time pertains to both business and life it is always good to be patient. You know the saying… “good things come to those who wait.” But does it?

Marketing 60

Marketing Marketing Foundations Leadership 60

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Nonprofit Marketing Guide

SEPTEMBER 18, 2019

Short answer: YES! We get a lot of questions about how to organize stories and photos. What are communications directors using now? What do they love/hate about their current system (or lack thereof)? We then developed this e-book to answer your basic questions like: Do you need a banking system for stories and images? What can you use to create a solid system?

Communication 170

Communication Nonprofits 170

NonProfit Hub

SEPTEMBER 20, 2019

LinkedIn isn’t new, and neither is the idea that every business needs a LinkedIn presence. LinkedIn, the professional social networking platform has been around longer than Twitter, Facebook, Instagram and Snapchat. The majority of its users are on it daily, which provides businesses and brands with a great platform for implementing a social media marketing strategy. .

Marketing 59

Marketing Marketing Advertising Production 59

Nonprofit Tech for Good

SEPTEMBER 19, 2019

By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. #GivingTuesday is the biggest generosity movement in history. With more than 150 countries joining, and more than 14 billion impressions on social channels every year, it’s the perfect opportunity to tell your story to a global audience of people interested in making a difference through the power of social media.

Nonprofits 108

Nonprofits Management Communication Associations 108

Nonprofit Marketing Guide

SEPTEMBER 17, 2019

Should it be this word or that word ? Nonprofit communicators debate these kinds of things all the time. For example, earlier this month, I wrote a blog post called Improving Your Open Rate: The From Line. As I was writing, I realized that I was using “from field” in many places, but “from line” in a few. Which one belonged in the post title?

Communication 165

Communication Marketing Marketing Nonprofits 165

Nonprofit Marketing Guide

SEPTEMBER 20, 2019

DTB. New Orleans, LA. Good afternoon to you! I have had a very long week and am ready to kick off the weekend with the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we talk blogs, nonprofit data security, making your day a little better, and more. It’s time for Mixed Links… Lauren Pope implores you to Upgrade Your Nonprofit Data Security With These 5 Tips.

Communication 137

Communication Nonprofits Marketing Marketing 137

Nonprofit Marketing Guide

SEPTEMBER 16, 2019

How is your day going so far? We would love to hear what your typical Day in the Life of a Nonprofit Communicator looks like for our popular blog series. Tell us all about the day-to-day work that keeps your organization going. What is your morning commute like? Are you chugging coffee all day? Do you hate your donor management system? Have meetings all day?

Communication 120

Communication Management Marketing Marketing 120

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

Nonprofit Tech for Good

SEPTEMBER 15, 2019

Now in its fourth edition, the 2019 Global NGO Technology Report provides 100+ technology benchmarks NGOs, NPOs, and charities worldwide. The data reveals how organizations use web and email communications, online fundraising, social media, productivity software, and emerging technology. This year the benchmarks are available for six regions: Africa.

Technology 110

Technology Philanthropy Production Communication 110

Nonprofit Tech for Good

SEPTEMBER 17, 2019

Date: Tuesday, October 15, 2019. Time: 1pm EDT / 10am PDT. Presented by: Heather Mansfield of Nonprofit Tech for Good. Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media.

Communication 89

Communication Fundraising Fundraising Technology 89