Nonprofit Marketing Guide
MAY 21, 2019
Ever been asked to create a marketing strategy or a communications plan for your nonprofit without any further guidance? You aren’t alone! Let’s sort it all out, so you can figure out what you really need to create. First, let’s address the definitions. Right or wrong, marketing and communications are often used interchangeably in the nonprofit sector.
Selfish Giving
MAY 22, 2019
Just about every week I get a legal question about cause marketing. I'm not a lawyer - nor do I play one on TV - so I don't answer these questions. Instead, I call Karen Wu at Perlman & Perlman ! Karen is a lawyer who specializes in cause marketing and corporate partnership law. She's also an outstanding person who goes out of her way to be helpful to the corporate partnership community.
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Nonprofit Tech for Good
MAY 23, 2019
Endurance events have always been a mainstay in the nonprofit fundraising world. They bring together communities, create unmatched energy, and tend to be big money makers and great at spreading awareness. So, whether you’re hosting a walk, run, or even a multi-day cycling event, there are things to take into consideration in order to get the most out of your event.
Fundraising Coach
MAY 21, 2019
During my time as a leadership and fundraising coach, I've helped thousands of nonprofit leaders clarify their fundraising stories. Nearly all make the same mistake: they forget the audience - the donors. Take hospitals for instance. Have you ever asked hospital leaders and fundraisers what the most important story they should be telling to donors? If you do, you'll get lots of talk about quality measures and safety awards.
Speaker: Amanda Adams, Fractional CFO, CPA
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Nonprofit Marketing Guide
MAY 23, 2019
What’s your hook? This question likely looms over you daily if your job is to pitch stories to the media or create content for your organization’s owned media channels. To get your story picked up and noticed, it’s critical to have something current to latch on to — a hook that adds a sense of urgency by connecting to something that’s happening right now.
Mission Minded
MAY 22, 2019
Stop me if you’ve heard this story, but Stories—as in the increasingly popular way to share content on social media—are. The post Social Media Stories That Succeed appeared first on Mission Minded.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
iMarketSmart
MAY 21, 2019
Engagement calling, not cold calling! About 1 1/2 years ago I introduced the concept of Engagement Calling as the best way to land appointments with highly qualified, major gift donor prospects (much better than cold calling). But back then I failed to provide metrics for managing the process. So, today, I’ll lay them out for you. But before we dive into that, it’s important to remember that most supporters will not be ready to make a gift right away.
Nonprofit Marketing Guide
MAY 20, 2019
Madeline Kronenberg Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. Madeline Kronenberg is the Communications Manager at Dressember Foundation, a non-profit utilizing fashion & creativity to fund anti-trafficking work around the world.
Thunderhead Works
MAY 23, 2019
The post This campaign to save a library in Troy, Michigan appeared first on Thunderhead Works.
NonProfit Hub
MAY 24, 2019
Events are a cornerstone of nonprofit development. You hear about fun runs, auctions and galas, but for a new nonprofit, it’s hard to know where to start. With this guide, you’ll be able to plan your first event that leaves a lasting impact on your attendees and the future of your nonprofit. 1. Make sure an event is the best option. Events are fun and can be beneficial, but they may not always be the best option.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Fundraising Coach
MAY 21, 2019
During my time as a leadership and fundraising coach, I’ve helped thousands of nonprofit leaders clarify their fundraising stories. Nearly all make the same mistake: they forget the audience – the donors. Take hospitals for instance. Have you ever asked hospital leaders and fundraisers what the most important story they should be telling to donors?
Nonprofit Marketing Guide
MAY 22, 2019
I love this quote from Thomas L. Friedman: “In the world of ideas, to name something is to own it. If you can name an issue, you can own the issue.” This is an incredibly powerful strategy for those of you who feel like you should be in charge of various aspects of communications or marketing or fundraising, but aren’t. If no one is really accountable or everyone (including the misinformed and clueless) thinks they should have an equal say, your expertise may be dismissed.
Getting Attention
MAY 22, 2019
G uest post by Sam Horn. Are you preparing an important communication? Whether it’s a report to your boss or board, [annual report, or donor thank-you campaign], its success depends a lot on whether people can remember what you said. Because if they can’t, all the hours (weeks?) you spent collecting your research, organizing your thoughts, and preparing your copy, video, or design just went down the drain.
NonProfit Hub
MAY 23, 2019
This article was originally published in Nonprofit Hub Magazine. Here at Nonprofit Hub, we believe the most successful fundraisers are hybrids of innovation and tried-and-true ideas. Dinner galas and silent auctions are effective to an extent, but when someone asks you, “What’s the best fundraiser you’ve ever been to?” chances are those don’t come to mind.
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Nonprofit Marketing Guide
MAY 24, 2019
Good day, good friends. Sit back and relax as we wind down the week with the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. It’s time for Mixed Links… Scott Westcott shares 3 Ways to Help Your Leader Communicate Authentically. Check out 10 of the Best Marketing Techniques for 2019. Rachel Muir tells you How to Survive Nonprofit Founder’s Syndrome.
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