Nonprofit Marketing Guide
OCTOBER 21, 2019
These writing ideas come from our Monthly Nonprofit Writing Prompts email newsletter. You can use them for social media, blog posts, newsletter articles, and more. If you would like these ideas sent to your inbox a month in advance, sign up for our Monthly Nonprofit Writing Prompts. I send this email newsletter the first week of every month with prompts for the following month.
Ann Green
OCTOBER 22, 2019
Year-end fundraising time is here. I’ve already started receiving appeal letters and I know this is just the beginning. . I get appeals from nonprofit organizations I don’t already support and many of these are generic and impersonal. This is annoying. But what’s even more annoying is receiving generic appeals from organizations I do support. Maybe I’ve donated for at least five years.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Selfish Giving
OCTOBER 23, 2019
Last month, I wrote that the key to corporate partnership success is audience-building because brands look for audiences to tell them what's popular, profitable and good in the world. In short, audiences are a magnet for companies. For example, two weeks ago I covered Carson King's Venmo fundraiser for Iowa's Children's Hospital. After Carson raised $250,000, Venmo stepped in and offered to match donations.
Nonprofit Tech for Good
OCTOBER 25, 2019
By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. His work is focused on nonprofits, advocacy, and public affairs. Facebook Fundraisers are a relatively new fundraising tool, but they’re already driving a major boost in revenue for some nonprofit organizations. The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of tran
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Nonprofit Marketing Guide
OCTOBER 23, 2019
Doormats get walked on all day long. You don’t want to be a doormat. And yet, all too often, we see nonprofit communications staff behaving in ways that reinforce these “let me wipe my dirty feet all over you” bad behaviors in others. You might be a doormat — or at a minimum, sending doormat signals — in your nonprofit communications job if you.
Mission Minded
OCTOBER 23, 2019
Branding — or rebranding — isn’t a quick nor simple process. If you’ve contributed to the deep thinking, investigation, articulation, The post Does Your Board Have to Approve Your Brand? appeared first on Mission Minded.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Fundraising Coach
OCTOBER 22, 2019
Today I was honored to give a webinar with CiviCore on data and impactful stories. I shared one researcher's experience with stumbling on to a form of a story. Then look at studies about using statistics in fundraising versus not using any statistics. We saw images that viscerally illustrated the studies' findings. Then using classic story telling formula, we explore ways we can make our stories the most impactful they can be.
Nonprofit Marketing Guide
OCTOBER 24, 2019
When resources are limited and pressure is high, it’s easy to fall into bad habits with our communications. This is especially true in the nonprofit world, where communicators are constantly having to raise enough money to keep the lights on while also achieving the mission. So we take shortcuts. We regurgitate old press releases and repurpose the same templates for our annual reports and donor communications.
iMarketSmart
OCTOBER 22, 2019
If you had $58B, you would be among some interesting company. $58B represents more wealth than Larry Page and Michael Bloomberg, but not enough to surpass Warren Buffett, Bill Gates, and Jeff Bezos. Here at MarketSmart we certainly don’t have $58B sitting around, however we are privileged enough to have access to $58B in anonymous donation data from the 5,500+ users of our free Fundraising Report Card.
NonProfit Hub
OCTOBER 23, 2019
Cause Camp 2020 is going to feature next level content. We’re so proud to introduce our amazing speaker lineup! They will be covering topics from across the nonprofit sector including diversity, stewardship, donor experience and self-care. Julia Campbell. Digital Storytelling Expert, J Campbell Social Marketing. Cause Camp 2020 Host. Julia Campbell is on a mission to make the digital world a better place.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Fundraising Coach
OCTOBER 22, 2019
Today I was honored to give a webinar with CiviCore on data and impactful stories. I shared one researcher’s experience with stumbling on to a form of a story. Then look at studies about using statistics in fundraising versus not using any statistics. We saw images that viscerally illustrated the studies’ findings. Then using classic story telling formula, we explore ways we can make our stories the most impactful they can be.
Nonprofit Marketing Guide
OCTOBER 22, 2019
Last week I shared some ways you can ask your community to show their support that don’t involve donating. Here is a quick recap: Sign a Pledge Watch Video and Share Take the Quiz Ask an Expert a Question Download a Guide Honor a Memory. Today, I am back – along with our favorite fake organization – The Center for Wayward Squirrels – to show you six more ways to make a community engagement ask. 6 MORE Ways You Can Ask Your Community to Engage. 1.
iMarketSmart
OCTOBER 25, 2019
Where we were. Our Dashboard scoring algorithm grouped two of your survey’s deferred qualification answers (“Not now, but in the future I would definitely be interested” and “Not now, but in the future I might possibly be interested”) into one consideration, might consider. What’s changed and why? Over the years, you’ve made it clear that it would be more useful if the might consideration stage was split up into two considerations.
Nonprofit Tech for Good
OCTOBER 20, 2019
The National Retail Federation expects online holiday sales in the United States to increase 14 percent to $163 billion in 2019. By shopping at any of the 48 online stores listed below, socially conscious and ethical consumers can channel some of their consumer spending power into the nonprofit sector and the Greater Good. For those that prefer to donate money as gifts, consider purchasing a charity gift card from TisBest.org.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Nonprofit Marketing Guide
OCTOBER 25, 2019
The Louis. Birmingham, AL. I hope everyone had a good week. Let’s wrap it up with the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week, I share the next big social media platform, how to work from home, trends in social video, and more. It’s time for Mixed Links… Looking for the next Facebook?
Nonprofit Tech for Good
OCTOBER 20, 2019
The National Retail Federation expects online holiday sales in the United States to increase 14 percent to $163 billion in 2019. By shopping at any of the 48 online stores listed below, socially conscious and ethical consumers can channel some of their consumer spending power into the nonprofit sector and the Greater Good. For those that prefer to donate money as gifts, consider purchasing a charity gift card from TisBest.org.
Expert insights. Personalized for you.
195 
Let's personalize your content