Nonprofit Marketing Guide

OCTOBER 21, 2020

CALM not BUSY is the framework we created to help you understand how to manage your nonprofit’s communications work for maximum effectiveness. You should work on being more Collaborative, Agile, Logical, and Methodical (CALM) and less Bogus, Unrealistic, Sidestepping, and Yoked (BUSY). I just finished teaching the CALM not BUSY approach via a three-hour workshop over Zoom and created a new one-pager that I thought you might find helpful too.

Collaborations 274

Collaborations Management Communication Nonprofits 274

Selfish Giving

OCTOBER 21, 2020

Three things this week. 1. What's in a name? A big thank you ??to everyone who's written back over the past week to share how they want to be addressed in the salutation of this newsletter. It's nice to be on a first name basis with more of you! 2. Access to paywalled articles. Several readers pointed out last week that this article - which turned out to be the most clicked link in last week's newsletter - was behind a paywall.

Law 130

Law Children Food Universities 130

Nonprofit Tech for Good

OCTOBER 22, 2020

By Robin L. Cabral, MA, CFRE, MFIA , founder of Development Consulting Services , which serves both fundraising professionals and executive directors new to fundraising, wanting to excel in their fundraising role, or advance in their career. She provides proven fundraising strategies, tactics, and tools including coaching, training, and content for fundraising success.

Advertising 141

Advertising Retention Health Fundraising 141

Network for Good

OCTOBER 22, 2020

How to Crush Your #GivingTuesday and Year-End Campaign. Right now, nonprofit organizations across the country are looking for ways to boost their chances of fundraising success this year. With 1/3 of all charitable giving typically taking place in December alone, #GivingTuesday and year-end campaigns are more important than ever. If you were unable to join us for this webinar titled “How to Crush Your #GivingTuesday and Year-End Campaign,” or if you want to listen again, click here to watch the

Non-Profit Management 98

Non-Profit Management Non-Profits Leadership Education 98

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Nonprofit Marketing Guide

OCTOBER 22, 2020

Your first job as a nonprofit communicator, and your most important one, is to know who you are talking to, or writing for, at all times. Then you match what you say to the interests, needs, and values of those people. What you tell a board member about a project will be different than what you tell the foundation project officer funding it. What you tell your individual donors will be different from what you tell your clients (or whatever you call the people you serve).

Foundations 211

Foundations Values Communication Nonprofits 211

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 21, 2020

Attracting P2P Fundraisers: 5 Tips to Boost Your Results. P2P fundraising is an effective way to raise money and strengthen relationships, but it must start with a solid team of volunteers! Learn more with our tips. Even as we begin wrapping up an incredibly challenging year for the nonprofit sector, there’s no time to rest. Even though disruptions due to the COVID-19 pandemic have made fundraising challenging, social fundraising and the power of peer-to-peer fundraisers give nonprofits new stra

Recruitment 98

Recruitment Fundraising Fundraising Participation and motivation 98

Network for Good

OCTOBER 20, 2020

When you want to contact your donors, chances are, you email them. And so does everybody else. Your donors, through no fault of their own, have inboxes that are constantly bogged down with messages from various organizations, businesses, stores, news outlets, and bloggers. And it’s a rare person who actually reads all of it. So, how do you “cut through the clutter?

Marketing 98

Marketing Marketing Management Activism 98

Nonprofit Marketing Guide

OCTOBER 19, 2020

I worked out this morning, had a call, answered some emails, sent an email, stopped for lunch, took my dog for a walk, aaaand now I am crashing and don’t feel like doing the many other things on my to-do list for today. I am at my desk, but just watched a YouTube video on the Top 10 Most Entertaining Demons on Supernatural and was scrolling Facebook when I realized I just need to stop and get back to work.

189

189

Pam Moore

OCTOBER 20, 2020

SocialZoomFactor · 15 Methods to Research and Know Your Customer for More Leads and Sales. Do you REALLY know your customer? Do you know where they hang out and spend the most time online? Do you know their biggest problems that keep them up at night? Do you know their biggest goals and dreams? Do you know what they do for a living? Do you know their favorite hobby and how they spend their leisure time?

Marketing 78

Marketing Marketing Values Advertising 78

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 18, 2020

4 Ways to Strengthen Your Online Giving Process. Your? ?online? ?giving? ?process? ?can? ?make? ?or? ?break? ?your? ?fundraising? ?efforts—especially? ?during? ?a? ?global? ?pandemic.? ?Read? ?on? ?to? ?learn? ?how? ?to? ?strengthen? ?that? ?process!?. Online giving is one of the top ways that nonprofit organizations collect funds and engage with their supporters.

Social Enterprise 84

Social Enterprise Social Enterprise Communication Management 84

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

Network for Good

OCTOBER 21, 2020

How to Use Local Business Partnerships to Grow Your Donor Base. While big grants and major donors shimmer like gold on the horizon, the reality for most small nonprofits is that sustaining revenue through large gifts is a mirage. Fortunately, there’s a solution: individual giving. And this solution is a reliable one. According to Giving USA , in 2019, giving by individuals totaled around $309.66 billion, representing an increase of 4.7% over the previous year.

Advertising 96

Advertising Foundations Leadership Production 96

Nonprofit Marketing Guide

OCTOBER 23, 2020

Happy Friday, friends! That’s right! It’s finally Friday so I have the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have election season advice, virtual conferencing tips, how to post to Instagram from your computer and more. It’s time for Mixed Links… Be sure you How to Guide Your Nonprofit Through Election Season… With Your Tax-Exempt Status Intact.

Communication 174

Communication Nonprofits Marketing Marketing 174

Twenty Hats

OCTOBER 19, 2020

If you want a fully engaged audience, spend time planning this part, too. Have you experienced this? You’re leading an online orientation for prospective volunteers – or perhaps it’s a volunteer training – or even a staff meeting – and the energy in the room never quite gets off the ground. Your participants seem quieter than usual, more distracted, and not fully focused on your objectives.

Energy 75

Energy Food Universities Associations 75

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 18, 2020

Essential Advice for Non-Profits Hiring Overseas Workers. Is Hiring Overseas Workers and option for your Nonprofit? Check out these tips to see what you should consider. A successful nonprofit organization needs a dedicated team behind it and hiring the right staff can be crucial to your mission. However, finding and compensating qualified and skilled employees is often a challenge for nonprofits.

Non-Profits 75

Non-Profits Recruitment Social Enterprise Social Enterprise 75

Advertisement

Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

Management

Network for Good

OCTOBER 19, 2020

It’s October, so year-end fundraising is here whether you’re ready or not! No need to stress, though – we wrote the guide on 2020 Year-End Fundraising and now we’re here to break down the 5 key takeaways you need to know. 1. Start Early (Right Now). This year, you’re not just competing for attention against your donors’ holiday plans, other nonprofits, and consumer marketing campaigns – you’re competing against the November election!

Fundraising 75

Fundraising Fundraising Marketing Marketing 75

Nonprofit Marketing Guide

OCTOBER 20, 2020

Great communications after the first gift are what leads to the second gift. Saying thank you to your donors, and saying it well, is only polite, right? The truth is that good thank yous are much more than good manners: they are a very smart and savvy fundraising strategy. Same goes for impact reports. When it comes to your thank yous, you must. Understand that Thank Yous Are an Important Communications Strategy Send a Thank You to All of Your Donors Send Thank Yous in a Timely Manner Personaliz

Communication 165

Communication Fundraising Fundraising 165

Fundraising Coach

OCTOBER 21, 2020

This week, I was honored to be the guest on Eliz Greene and Thom Singer's show, The Webinar Talk Show. We talked about leadership, fundraising, events, and sales in a pandemic. I loved Eliz's story about a fundraising appeal that wowed her. And Thom's observations on the similarities with the process of nonprofit fundraising and generating sales for speaking!

Leadership 66

Leadership Fundraising Fundraising Philanthropy 66

TakeTwo Services

OCTOBER 19, 2020

TakeTwo is excited to be teaming up once again with Wingo NYC and Nonprofit New York for their fall Fundraising and Resource Development Learning Lab series. Starting November 1o , this lab will explore best practices and cover what to do now that everything is changing. Nonprofit New York’s Learning Labs are a five-part, cohort-based training series for nonprofit professionals looking to develop skills and implement best fundraising practices.

Philanthropy 52

Philanthropy Culture Nonprofits Foundations 52

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

Sweet! by BlueSky

OCTOBER 17, 2020

Many nonprofits already have a peer to peer fundraising platform. Typically, the peer to peer system is a part of a more extensive, integrated donor management system. The primary benefit of an integrated approach is data management. But many integrated peer to peer systems fall short, leaving the charity from truly realizing the potential of their fundraising campaigns.

Nonprofit governance and management 52

Nonprofit governance and management Fundraising Fundraising Management 52

NonProfit Hub

OCTOBER 20, 2020

This week, Randy got to sit down with the lovely Andrea Kihlstedt to talk about capital campaigns. Andrea Kihlstedt is co-founder of the Capital Campaign Toolkit and has been guiding successful capital campaigns for over 30 years. Andrea has been involved with capital campaigns for her entire career, and she’s still passionate about them. She talked about how capital campaigns are great because they have such a large impact, and you’re able to do them in a very structured way.

Nonprofits 50

Nonprofits Fundraising Fundraising 50

Fundraising Coach

OCTOBER 21, 2020

This week, I was honored to be the guest on Eliz Greene and Thom Singer’s show, The Webinar Talk Show. We talked about leadership, fundraising, events, and sales in a pandemic. I loved Eliz’s story about a fundraising appeal that wowed her. And Thom’s observations on the similarities with the process of nonprofit fundraising and generating sales for speaking!

Leadership 40

Leadership Fundraising Fundraising Nonprofits 40

Nonprofit Tech for Good

OCTOBER 18, 2020

Date: Tuesday, January 12, 2021. Time: 1pm EST / 10am PST. Presented by: Classy. Cost: Free. Each year, Classy announces fundraising trends to look out for in the coming year, but unforeseen events and variables in 2020 made predicting this year’s trends, without a doubt, the most difficult yet. That being said, we’re uncovering our predicted trends for 2021 (and very likely, beyond) in this free webinar where you’ll walk away with the fundraising themes that have arisen and how you can capit

Fundraising 145

Fundraising Fundraising 145

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

Finance

NonProfit Hub

OCTOBER 22, 2020

Getting noticed is a challenge. . The internet is a busy, crowded place, buzzing with almost 2 billion websites and millions of brands competing for attention. Rising above the clutter and online noise requires a little strategy. . Thankfully, that strategy doesn’t require a rocket scientist. Or even a computer scientist. You can create website content that will boost your nonprofit’s site in search results and put it on people’s radar without a degree in copywriting or any technical expertise.

Associations 49

Associations Marketing Marketing Nonprofits 49