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CALM not BUSY is the framework we created to help you understand how to manage your nonprofit’s communications work for maximum effectiveness. You should work on being more Collaborative, Agile, Logical, and Methodical (CALM) and less Bogus, Unrealistic, Sidestepping, and Yoked (BUSY). I just finished teaching the CALM not BUSY approach via a three-hour workshop over Zoom and created a new one-pager that I thought you might find helpful too.
Date: Tuesday, January 12, 2021. Time: 1pm EST / 10am PST. Presented by: Classy. Cost: Free. Each year, Classy announces fundraising trends to look out for in the coming year, but unforeseen events and variables in 2020 made predicting this year’s trends, without a doubt, the most difficult yet. That being said, we’re uncovering our predicted trends for 2021 (and very likely, beyond) in this free webinar where you’ll walk away with the fundraising themes that have arisen and how you can capit
Three things this week. 1. What's in a name? A big thank you ??to everyone who's written back over the past week to share how they want to be addressed in the salutation of this newsletter. It's nice to be on a first name basis with more of you! 2. Access to paywalled articles. Several readers pointed out last week that this article - which turned out to be the most clicked link in last week's newsletter - was behind a paywall.
How to Crush Your #GivingTuesday and Year-End Campaign. Right now, nonprofit organizations across the country are looking for ways to boost their chances of fundraising success this year. With 1/3 of all charitable giving typically taking place in December alone, #GivingTuesday and year-end campaigns are more important than ever. If you were unable to join us for this webinar titled “How to Crush Your #GivingTuesday and Year-End Campaign,” or if you want to listen again, click here to watch the
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Your first job as a nonprofit communicator, and your most important one, is to know who you are talking to, or writing for, at all times. Then you match what you say to the interests, needs, and values of those people. What you tell a board member about a project will be different than what you tell the foundation project officer funding it. What you tell your individual donors will be different from what you tell your clients (or whatever you call the people you serve).
By Robin L. Cabral, MA, CFRE, MFIA , founder of Development Consulting Services , which serves both fundraising professionals and executive directors new to fundraising, wanting to excel in their fundraising role, or advance in their career. She provides proven fundraising strategies, tactics, and tools including coaching, training, and content for fundraising success.
Attracting P2P Fundraisers: 5 Tips to Boost Your Results. P2P fundraising is an effective way to raise money and strengthen relationships, but it must start with a solid team of volunteers! Learn more with our tips. Even as we begin wrapping up an incredibly challenging year for the nonprofit sector, there’s no time to rest. Even though disruptions due to the COVID-19 pandemic have made fundraising challenging, social fundraising and the power of peer-to-peer fundraisers give nonprofits new stra
Attracting P2P Fundraisers: 5 Tips to Boost Your Results. P2P fundraising is an effective way to raise money and strengthen relationships, but it must start with a solid team of volunteers! Learn more with our tips. Even as we begin wrapping up an incredibly challenging year for the nonprofit sector, there’s no time to rest. Even though disruptions due to the COVID-19 pandemic have made fundraising challenging, social fundraising and the power of peer-to-peer fundraisers give nonprofits new stra
When you want to contact your donors, chances are, you email them. And so does everybody else. Your donors, through no fault of their own, have inboxes that are constantly bogged down with messages from various organizations, businesses, stores, news outlets, and bloggers. And it’s a rare person who actually reads all of it. So, how do you “cut through the clutter?
I worked out this morning, had a call, answered some emails, sent an email, stopped for lunch, took my dog for a walk, aaaand now I am crashing and don’t feel like doing the many other things on my to-do list for today. I am at my desk, but just watched a YouTube video on the Top 10 Most Entertaining Demons on Supernatural and was scrolling Facebook when I realized I just need to stop and get back to work.
15,285 people worldwide participated in the survey for the 2020 Global Trends in Giving Report. Of those, 1,817 responded that they had not donated money to charity within the last 12 months. Here are six reasons why: 1) 42% responded that they do not give money to charity because they do not have the financial resources. 2) 22% volunteer in lieu of donating money. 3) 17% donate food or goods in lieu of donating money. 4) 12% don’t trust organizations to spend their money well. 5) 7% prefer to
4 Ways to Strengthen Your Online Giving Process. Your? ?online? ?giving? ?process? ?can? ?make? ?or? ?break? ?your? ?fundraising? ?efforts—especially? ?during? ?a? ?global? ?pandemic.? ?Read? ?on? ?to? ?learn? ?how? ?to? ?strengthen? ?that? ?process!?. Online giving is one of the top ways that nonprofit organizations collect funds and engage with their supporters.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
How to Use Local Business Partnerships to Grow Your Donor Base. While big grants and major donors shimmer like gold on the horizon, the reality for most small nonprofits is that sustaining revenue through large gifts is a mirage. Fortunately, there’s a solution: individual giving. And this solution is a reliable one. According to Giving USA , in 2019, giving by individuals totaled around $309.66 billion, representing an increase of 4.7% over the previous year.
Happy Friday, friends! That’s right! It’s finally Friday so I have the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have election season advice, virtual conferencing tips, how to post to Instagram from your computer and more. It’s time for Mixed Links… Be sure you How to Guide Your Nonprofit Through Election Season… With Your Tax-Exempt Status Intact.
SocialZoomFactor · 15 Methods to Research and Know Your Customer for More Leads and Sales. Do you REALLY know your customer? Do you know where they hang out and spend the most time online? Do you know their biggest problems that keep them up at night? Do you know their biggest goals and dreams? Do you know what they do for a living? Do you know their favorite hobby and how they spend their leisure time?
Essential Advice for Non-Profits Hiring Overseas Workers. Is Hiring Overseas Workers and option for your Nonprofit? Check out these tips to see what you should consider. A successful nonprofit organization needs a dedicated team behind it and hiring the right staff can be crucial to your mission. However, finding and compensating qualified and skilled employees is often a challenge for nonprofits.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
It’s October, so year-end fundraising is here whether you’re ready or not! No need to stress, though – we wrote the guide on 2020 Year-End Fundraising and now we’re here to break down the 5 key takeaways you need to know. 1. Start Early (Right Now). This year, you’re not just competing for attention against your donors’ holiday plans, other nonprofits, and consumer marketing campaigns – you’re competing against the November election!
Great communications after the first gift are what leads to the second gift. Saying thank you to your donors, and saying it well, is only polite, right? The truth is that good thank yous are much more than good manners: they are a very smart and savvy fundraising strategy. Same goes for impact reports. When it comes to your thank yous, you must. Understand that Thank Yous Are an Important Communications Strategy Send a Thank You to All of Your Donors Send Thank Yous in a Timely Manner Personaliz
If you want a fully engaged audience, spend time planning this part, too. Have you experienced this? You’re leading an online orientation for prospective volunteers – or perhaps it’s a volunteer training – or even a staff meeting – and the energy in the room never quite gets off the ground. Your participants seem quieter than usual, more distracted, and not fully focused on your objectives.
This week, Randy got to sit down with the lovely Andrea Kihlstedt to talk about capital campaigns. Andrea Kihlstedt is co-founder of the Capital Campaign Toolkit and has been guiding successful capital campaigns for over 30 years. Andrea has been involved with capital campaigns for her entire career, and she’s still passionate about them. She talked about how capital campaigns are great because they have such a large impact, and you’re able to do them in a very structured way.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
This week, I was honored to be the guest on Eliz Greene and Thom Singer's show, The Webinar Talk Show. We talked about leadership, fundraising, events, and sales in a pandemic. I loved Eliz's story about a fundraising appeal that wowed her. And Thom's observations on the similarities with the process of nonprofit fundraising and generating sales for speaking!
TakeTwo is excited to be teaming up once again with Wingo NYC and Nonprofit New York for their fall Fundraising and Resource Development Learning Lab series. Starting November 1o , this lab will explore best practices and cover what to do now that everything is changing. Nonprofit New York’s Learning Labs are a five-part, cohort-based training series for nonprofit professionals looking to develop skills and implement best fundraising practices.
Many nonprofits already have a peer to peer fundraising platform. Typically, the peer to peer system is a part of a more extensive, integrated donor management system. The primary benefit of an integrated approach is data management. But many integrated peer to peer systems fall short, leaving the charity from truly realizing the potential of their fundraising campaigns.
Getting noticed is a challenge. . The internet is a busy, crowded place, buzzing with almost 2 billion websites and millions of brands competing for attention. Rising above the clutter and online noise requires a little strategy. . Thankfully, that strategy doesn’t require a rocket scientist. Or even a computer scientist. You can create website content that will boost your nonprofit’s site in search results and put it on people’s radar without a degree in copywriting or any technical expertise.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
This week, I was honored to be the guest on Eliz Greene and Thom Singer’s show, The Webinar Talk Show. We talked about leadership, fundraising, events, and sales in a pandemic. I loved Eliz’s story about a fundraising appeal that wowed her. And Thom’s observations on the similarities with the process of nonprofit fundraising and generating sales for speaking!
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