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The Pew Research Center recently found that 70% of American adults view inflation as a major problem in the United States. Will the news of continuing increased inflation affect charitable giving?
I hope everyone is doing OK out there. It’s Friday so that means I have the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week I have TikTok campaigns, inclusive imagery, social media post ideas, how to recruit board members and more. It’s time for Mixed Links… Here are 9 tips for designing TikTok marketing campaigns (and examples to show them in action).
Over the last two years, we’ve seen many examples of real problems affecting real people. We’ve also seen more authenticity. So why are some nonprofit organizations still using jargon in their donor communication? They may be using the same, boring templates they’ve used for years or they’re so used to some of these terms they don’t realize they fall flat with their donors.
Strategic branding is critical for your nonprofit to build trust among your supporters and get the word out about your services. When your brand is consistent and strong, you can increase your organization’s visibility in your community and move your audience to action. What Are Brand Guidelines? Brand guidelines expand on the decisions you have made with the design of your logo.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
When it comes to your fundraising, don’t be like Othello. He loved “not wisely.” You should do the opposite. Love your donors wisely. And you do that by mailing and emailing them not necessarily more but smarter. Here’s what to do.
As a nonprofit communicator, part of your job is editing content drafted by others. Over time, you’ll want your colleagues to give you better first drafts, which puts you in the role of a writing coach, whether you or they like it or not. Giving feedback on something that feels as personal as writing feels can create a lot of tension if not done properly.
To fully fund your nonprofit, you need a diversified fundraising stream. In other words, you need to get your money from many different sources, not just one awesome foundation, one government grant, or one generous donor. Diversified fundraising revenue creates stability and keeps you from being dependent on one source of funding. If you get all your money from a single, wonderful donor, what happens when that donor turns their attention—and their dollars—elsewhere?
To fully fund your nonprofit, you need a diversified fundraising stream. In other words, you need to get your money from many different sources, not just one awesome foundation, one government grant, or one generous donor. Diversified fundraising revenue creates stability and keeps you from being dependent on one source of funding. If you get all your money from a single, wonderful donor, what happens when that donor turns their attention—and their dollars—elsewhere?
The reports listed below offer much-needed data to help your nonprofit craft its 2022-23 digital marketing and fundraising strategy. If you would like to suggest a report be added to the list, please contact Heather Mansfield. Thank you! For Nonprofits in the United States: 1. Benchmarks Study 2022 :: Download. Published by M+R. 2. State of Modern Philanthropy 2022 :: Download.
Every month in our Community, we do a Community Spotlight where we focus on one area in to build up resources. This month we have been focusing on self-care and boundaries and it has been a roller coaster! This is what we have done so far: Paid Time Off. We shared why it’s important to take your vacation days and encouraged you to participate in a fun Community Challenge.
Did you miss me? I certainly missed you! Thanks to everyone who replied to my last newsletter congratulating my daughter, Cate, on her graduation from George Washington University. And, wow, there are a lot of fellow GW graduates out there! What a trip! The real surprise in DC was the weather. The forecast did not look good heading into the weekend, but the weather turned out to be nice for both ceremonies.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Connecting with new donors is crucial to growing your nonprofit’s supporter base and ultimately raising more for your cause. New donors invigorate your nonprofit with a fresh wave of funding and engagement. And, when you properly steward and build relationships with these new donors, they can turn into lifelong supporters of your mission. But you have to find and connect with these individuals first.
The best advice I can offer is to think not just about your donors during this time, but, more importantly, your staff. How has your staff recently connected with your mission and strengthened their relationship with your cause?
Equal Pay Day is a symbolic day created by the National Committee on Pay Equity to increase awareness about the gender wage gap. Specifically, this day marks how far into the year a woman must work to receive the same wage that a man received the previous year. This year, U.S. Equal Pay Day landed on March 15, meaning that women in the U.S. had to work a 14-and-a-half-month year to earn the same amount that men made in 2021.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Free software products can be tempting. On one hand, they save your team the time of researching products and determining what’s a worthy investment, as well as save you the money of making that investment. However, these free solutions can limit your ability to fundraise effectively, costing you even more money than an investment in true fundraising software would have been.
There are many fundraising fails. Staff frequently fail at cultivation, solicitation and stewardship, just to name a few, but let’s talk about board fundraising fails. Here are my top five.
For those who have spent the better part of their careers working on equity issues, recent events have been wrenching–and cause for hope: the Black Lives Matter movement is finally entering the mainstream. But just like those obligatory corporate environmental sustainability statements, it has become hard to tell what’s real and what’s just PR. There […].
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Bloomerang , the complete donor management solution for thousands of small and medium-sized nonprofits, today announced the availability of an Android mobile application (app) to complement Bloomerang’s iOS app. With the app, the fundraising power of Bloomerang can be accessed from anywhere and in real time to provide meaningful insights that improve constituent interactions.
The number of donor-advised fund accounts in the U.S. surpassed 1 million in 2020, and grants to charities from the 10 largest donor-advised fund sponsors totaled 22.41 billion. So, let's dive into how donor-advised funds can help you with your overall fundraising strategy.
Targeting Featured Snippets Via Organic Marketing [How-To Guide]. Are you looking to increase your Organic Traffic? Check out how to target Featured Snippets and improve your Organic Marketing. Over the years, with the rise of internet capable mobile devices, Google has been evolving the way it lists and displays the results to a search query. One of the most important, yet controversial changes, in my opinion, has been the addition of more and more featured snippets to the queries searched.
FOR IMMEDIATE RELEASE May 14, 2020. Linda Jacobs CEO 415.479.5710 x300 ljacobs@cvnl.org. or. Brenna Schlagenhauf Manager Marketing & Communications 707.890.8876 bschlagenhauf@cvnl.org. CVNL Announces New Executive Officer. Tom L. Hayashi, Ph.D., CMC, ACC, Hired As Chief Capacity Building Officer . Center for Volunteer & Nonprofit Leadership (CVNL) is pleased to welcome Tom L.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
As a nonprofit fundraising professional, you’re always thinking of ways to encourage your donors to increase their donation amounts. Some donors upgrade their giving without being asked, but most donors need some prompting. This is where suggested donations can play an important role in your fundraising strategy. Donors like to have an idea of the type of donations your organization is looking for to help them choose the right giving amount.
Partnerships are like recipes. Every recipe has ingredients to make it work, replicable and memorable. Here is a recipe of six essential ingredients for corporate partnerships.
12 Secret Video Editing Tips Pros Don’t Want You To Know. Are you looking to create great looking videos? Check out these 12 pro tips and get your videos to the next level. Video editing is a complex process that can take years to master. Even professional editors can benefit from learning new tips and tricks. That’s why we’ve gathered 12 secret video editing tips that pros don’t want you to know. .
Writer’s Note: The following recommendations were originally shared in Philanthropy and COVID-19: Examining two years of giving , a report published on May 25, 2022 by the Center for Disaster Philanthropy and Candid. They are based on the combined wisdom of CDP’s staff, advisory council, and board. They represent promising practices and important directions for philanthropy as we collectively continue to respond to the ongoing COVID-19 pandemic. .
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
It’s spring. Birds are chirping, flowers are growing, and television stations are airing more public service announcements (PSAs) than at any time in history.
Your work as a fundraiser is to help donors experience the most possible joy through giving by enabling them to give to projects and programs that light them up and will help change the world. And it follows that it should be your goal to create an environment that makes this process easy and delightful for your donor.
What gets measured, gets done. If you’re keeping track of something, then you’re probably doing it… right? But the process of identifying the right metrics and reports to measure and communicate is more complex… especially when it comes to finding metrics to drive grant performance. This free report is designed to help you establish the proper metrics for your organization, and then efficiently measure them, without negatively impacting the time available for grant writing and related fundraisin
Change.org, the world’s largest tech platform for social change, celebrated its 10-year anniversary as a global organization with impact spanning 196 countries.
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
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