Nonprofit Marketing Guide

MARCH 31, 2020

Every nonprofit communicator should have a list of what we call Core Topics or the topics you want to be known for and that you will talk about often in your content marketing strategy. Let’s say you have a list of 5-10 core topics. How do you decide when to talk about each one of them? When does Topic A get more attention than Topic B? You can’t talk about everything all the time, so you need to sort out what makes the most sense.

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Ann Green

APRIL 2, 2020

No doubt the COVID-19 outbreak is affecting your nonprofit organization, possibly severely. You need revenue to cover both planned and unplanned expenses. You may have already heard this over the last few weeks, but I’m going to repeat it. . Don’t stop fundraising. Keep up with what you’ve already planned and make adjustments as needed. Here are some suggestions to help you during this time.

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Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. Every nonprofit has the goal of extending their impact as far as they can by helping as many people as possible. They also have a responsibility to their donors to spend their resources wisely – especially when it comes to things like marketing and communications that often get put on the back burner.

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Pam Moore

APRIL 1, 2020

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why is that jingle you hear one time on the radio or TV in the morning stuck in your head all day? Why do you consistently buy one brand over another? Standing out in a crowd of noise, confusion, spammers and fake bots online is a challenge.

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Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Nonprofit Marketing Guide

MARCH 30, 2020

I know very few nonprofit communicators are laying around all day binge-watching TV. Most of you are working from home still trying to make the world a better place. That being said, we still have a lot more time at home these days and I am super tired of writing and thinking about coronavirus, so I put together a list of shows you can watch based on your needs.

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iMarketSmart

MARCH 31, 2020

1. Don’t Panic. It’s the first rule of crisis management. When we panic we make bad decisions. Many of us have been facing closures, lockdowns and other extreme measures around the pandemic for almost a month, and every organization is thinking about how they can cut nonessential costs. A lot of nonprofits are letting panic cloud their long-term thinking.

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Pam Moore

MARCH 30, 2020

Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. The purpose of this post is not to educate you on what content marketing is, but instead to help you organize it, prioritize it and maximize the investment you have already made in content marketing to date.

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Nonprofit Marketing Guide

APRIL 2, 2020

Now is a fabulous time to implement the CALM not BUSY approach to your nonprofit communications work. There’s already a ton of disruption and people are learning new ways to work together. So why not implement new ways to be Collaborative, Agile, Logical, and Methodical in your work? And the price for the Kindle edition just dropped to $9.99. Here’s some of what I mean by CALM.

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iMarketSmart

MARCH 29, 2020

We are going to get through this, and history proves it. For many of us, this is not the first economic downturn we have seen in our careers.When we look at the Great Recession of 2008, giving declined only slightly. The Giving Institute Foundation (Giving USA) found that total giving dropped by 7.0% in 2008 and by another 6.2% in 2009. However, as a percentage of GDP, giving fell minimally, dropping from 2.1% in 2008 to 2.0% in 2009, 2010, and 2011. .

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Mission Minded

MARCH 31, 2020

You did your feasibility study. You partnered with your lead donors. You planned for everything. But not this. Whether you. The post Why Your Capital Campaign Needs a New Communications Plan NOW appeared first on Mission Minded.

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Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

NonProfit Hub

APRIL 3, 2020

Working in a nonprofit can be hard, and marketing yourself requires a bright eye. You’ll need to attract donors, show board members the numbers, get productive work done, and more. To market yourself in today’s world, you need to go digital and reach out to a broader audience. One of the best ways to do that is email marketing. . They’re easy to set up, easy to build, and your bank account will like them too.

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Nonprofit Marketing Guide

APRIL 3, 2020

My porch. Auburn, AL. I hope you are all adjusting well to our new normal. One thing that won’t change anytime soon is I will still bring you the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising every Friday. It’s time for Mixed Links… First off, a topic a lot of you will be interested in: Coronavirus Relief: Everything Your Nonprofit Needs to Know About the Stimulus Package.

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iMarketSmart

APRIL 1, 2020

This is part 3 of 3 in a series. For the first post, go here and for the second post, go here. 5. Engage and offer, don’t ask. We’ve been hearing from a lot of organizations over the past few weeks, and many are putting a total hold on communications to their donors. I would encourage you to do the exact opposite. . Donors are getting bombarded with information and opinions from the media, the government, their friends, their family, social media — you name it!

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Elevation

MARCH 30, 2020

New challenges arise as technological advancements have changed how nonprofits collect donations. For instance, nonprofits needed to adjust their strategies as new technology emerged around peer-to-peer fundraising, online giving, and crowdfunding. Changing technology adds a new obstacle on top of the traditional fundraising challenges that organizations have always faced.

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Management

Concord Leadership

APRIL 3, 2020

A couple weeks ago, I share three things leaders were doing to get through this crisis without losing their head. Here’s an update from this past week. 3 Things Leaders are doing to lead effectively through the pandemic I’m seeing so many varied responses to the pandemic. Leaders are being required to make incredibly tough […]. The post Lessons from Leading while Social Distancing appeared first on The Concord Leadership Group, LLC.

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Nonprofit Marketing Guide

APRIL 1, 2020

Here’s what’s happening this Month at Nonprofit Marketing Guide…. Online Training: Ends TONIGHT!: The All-Access Pass Discount. Save $200 off the Annual All-Access Pass. With the Pass, you have 24/7/365 access to training webinars, self-paced online courses, exclusive downloadable resources, and a Private Facebook Group with industry experts and fellow nonprofit communicators.

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iMarketSmart

MARCH 31, 2020

This is part 2 of 3 in a series. For the previous post, go he re. 3. Kill self-doubt. Some in your organization might be saying things like: “Our major donors’ investment portfolios have been decimated. There’s no way they’ll give.” I want to help you quash this negative train of thought right now. First, while that might be true for some of them, you’ll want to remember that many wealthy people didn’t get there by being stupid.

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Non Profit Accounting Academy

APRIL 2, 2020

As a result of the coronavirus pandemic, your organization may be eligible for Federal financial assistance. Below we highlight three programs that can help nonprofit organizations. Time is of the essence. Please read and act now. 1. Paycheck Protection Program. Starting this Friday, April 3, 2020, nonprofit organizations and other small businesses affected by the coronavirus pandemic can apply for loans under the federal Paycheck Protection Program (PPP) through existing SBA lenders.

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Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

The Nerdy NonProfit

MARCH 31, 2020

Your digital presence is more crucial than ever before. That’s why we regularly host live and on-demand webinars. Since 2018, ArcStone has been committed to helping our nonprofit friends learn more about how to engage their audiences. We know it’s difficult to stay caught up with the latest trends and best practices. We can help! Our webinars take an important topic and show you the ins-and-outs, best practices, tips for getting started, and more.

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Philanthropy 2173

APRIL 2, 2020

By now you've probably seen at least some of the news about Zoom, the video conferencing program that has quickly become a verb, is full of security and privacy risks. It is sharing/ leaking data to other companies (Facebook ), being investigated by Congress and Attorneys General , not really end-to-end encrypted , and so on. It's also become a home for " networked harassment ," as Joan Donovan puts it - zoombombing by racists, sexists, and other creeps (insert stronger word here).

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Lets Talk Nonprofit

APRIL 1, 2020

It's just been 3 weeks since most of the U.S. started to take notice of the coronavirus. And what a long 3 weeks it's been! So much has changed, but one thing remains the same: the important work that you and your nonprofit are doing. How will you keep doing that work? Now and into the future? With those questions in mind, I've curated a list. This is of some of the best fundraising advice I've read over the past 3 weeks in the context of the coronavirus crisis and a pending recession.

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Anedot

APRIL 1, 2020

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Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

Finance

Selfish Giving

APRIL 1, 2020

I hope you are as well and healthy as you can be in light of the current situation.??Best to you and your family and friends! Today, I'm expanding a bit beyond the webinar I did last week on future-proofing your nonprofit. This week I got several questions specifically on email newsletters and how nonprofits - and even individuals - can use them effectively.

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