Nonprofit Marketing Guide

JANUARY 21, 2019

We want to add a new member to the Nonprofit Marketing Guide crew. Please share this with your freelance graphic designer friends! Nonprofit Marketing Guide LLC is seeking a graphic designer for a variety of projects, including Graphics for email promotions, landing pages, and online advertising Iconography for sections of our website and various training frameworks Graphics and themes for PowerPoint decks Design and layout of e-books Our preferences are to work with a designer who is.

Advertising 204

Advertising Collaborations Marketing Marketing 204

Ann Green

JANUARY 22, 2019

I’m sure you’ve been stuck in a conversation with someone who brags about all the wonderful things he’s done or talks too much about herself while ignoring you. As they drone on and on, you think – “Hey, I’m part of this conversation, too.” . Imagine your donors having the same reaction when all your communication sounds like one big bragfest that’s all about your organization and doesn’t even acknowledge them.

Health 156

Health Communication 156

Selfish Giving

JANUARY 23, 2019

If you haven't heard of Marie Kondo you must be living in a (cluttered) cave. It seems like she's everywhere right now. Perhaps you've read her bestseller The Life-Changing Magic of Tidying Up. Maybe you're a fan of her new Netflix show Tidying Up. Or perhaps you were turned down for a lunch date last weekend because your friend was "Kondo-ing." You know you've made it big when people are using your name as a verb!

Foundations 150

Foundations Public and Nonprofit Management Philanthropy Food 150

Nonprofit Tech for Good

JANUARY 24, 2019

By Gary Wohlfeill , Director of Marketing at CrowdRise , who works with partners to develop highly engaging fundraising campaigns and leads the marketing team in developing the CrowdRise brand. The nature of why a supporter chooses to fundraise for your nonprofit is most likely a personal one. Whether they’ve been helped directly by your nonprofit, they have a family member affected by your mission, or they just have a true passion for what you’re doing, they have an affiliation with your cause

Fundraising 111

Fundraising Fundraising Technology Foundations 111

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Nonprofit Marketing Guide

JANUARY 23, 2019

The 2019 Nonprofit Communications Trends Report found that the most successful nonprofit communicators were putting significantly more emphasis on content marketing than less effective organizations. For the most effective nonprofits, 24% consider content marketing an essential strategy, with only 5% saying it’s a low priority. That compares to a mere 11% of the less effective nonprofits who call content marketing essential, which is dwarfed by the 16% who say content marketing is a low pr

Marketing 200

Marketing Marketing Public and Nonprofit Management Participation and motivation 200

Pam Moore

JANUARY 23, 2019

If you are new to content marketing, digital marketing or social media you may have heard the term “evergreen marketing” by the experts and not been certain what it is or why you need it. It's often a term that is thrown around by even top industry experts who don't develop or implement evergreen content marketing best practices themselves.

Marketing 60

Marketing Marketing Foundations Education 60

The Nerdy NonProfit

JANUARY 22, 2019

Those pop-ups in the bottom corner of a website can be annoying. But when you have a question or need help, suddenly you realize just how useful they are. Although chatbots have become extremely popular on for-profit business sites, especially with millennial customers, nonprofit organizations have yet to adopt the technology. There are good reasons to put chatbots to work on your website.

Technology 52

Technology Nonprofits Nonprofit Organizations Nonprofit Organizations 52

Nonprofit Marketing Guide

JANUARY 24, 2019

Flickr Creative Commons photo by Jeff Eaton Many nonprofit communicators have a similar complaint about the news media. It goes something like this: “We have great stories, but nobody covers us.” While it’s easy to blame the media for your lack of coverage, it’s more likely that you’re not getting attention because you’re not sharing your stories thoughtfully.

Manufacturing 199

Manufacturing Communication Nonprofits 199

NonProfit Hub

JANUARY 22, 2019

This article was originally published in Nonprofit Hub Magazine. We know some of you are on top of things after the holidays, but it’s not so easy for the rest of us. You know the drill—you set your resolutions with determination on New Year’s Day, but within weeks you already catch yourself losing steam (don’t worry, you’re not alone). The same decline in drive can happen within your organization, so here are some foolproof ways to meet and exceed all your goals for fundraising in 2019.

Fundraising 59

Fundraising Fundraising Advertising Technology 59

iMarketSmart

JANUARY 23, 2019

Let technology do what you don’t do well. Everyone knows that technology has been the key for innovation in the private sector. But the nonprofit sector is still mostly employing CRM, email, and social media to build relationships with supporters. . Yet, you can empower technology to help you not only find, but also build relationships with your “Pareto” top 20 percent.

Technology 40

Technology Fundraising Fundraising Values 40

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

Nonprofit Marketing Guide

JANUARY 25, 2019

Queen and Crescent Hotel Bar. New Orleans, LA Happy Friday! Are you ready for the best articles, posts, tips, and more from around the world of marketing and fundraising? This week, we’ve got the state of social media, storytelling, and creating the perfect video. It’s time for Mixed Links… Find out what the State of Social is from Buffer and Social Chain.

Communication 146

Communication Non-Profits Nonprofits Management 146

Nonprofit Marketing Guide

JANUARY 22, 2019

For the ninth edition of the Nonprofit Communications Trends Report , I wanted to go deeper into the communications goals and strategies nonprofits were using. I assumed that organizations with fewer high priority goals and strategies would be more effective. My educated guess was wrong. The most effective organizations reported what I originally thought was a ridiculous number of high priority goals and strategies (and still do, at some level).

Advertising 145

Advertising Culture Education Education 145

NonProfit Hub

JANUARY 25, 2019

Having an effective branding strategy for your nonprofit is important, but it’s not easy. If you’re doing everything you can to effectively brand and market your organization but aren’t seeing positive results, these could be the reasons why. 1. Lack of personal connection. If you’re having trouble connecting with your audience, it could be because you haven’t gotten to know them as well as you should.

Communication 58

Communication Marketing Marketing Nonprofits 58