Nonprofit Marketing Guide

JANUARY 8, 2019

Most nonprofit communicators consider themselves to be good writers. But what really sets apart the great writers in the nonprofit world is mastery of seven distinct types of copywriting. 1. Microcontent Microcontent refers to the short but powerful pieces of copy you find in headlines, subject lines, captions, and tweets. 2. Storytelling Nonprofit storytelling refers to narratives about participants and supporters that include characters, descriptive details, emotions, and plot. 3.

Communication 211

Communication Participation and motivation Leadership Nonprofits 211

Ann Green

JANUARY 8, 2019

Happy New Year! I expect many of you launched a year-end appeal last year. I hope it was successful. If it wasn’t, I have some suggestions about how you can raise more money – both now and throughout the year. Reach out to your lapsed donors. Take advantage of this now. Look to see who donated in 2017, but didn’t give this year. It’s possible some people meant to give but were too busy.

Retention 152

Retention Fundraising Fundraising Nonprofits 152

Selfish Giving

JANUARY 9, 2019

From the mailbag: Joe, I'm curious.why do you emphasize cause marketing over corporate revenue and the numerous opportunities for engagement apart from cause marketing? It seems like you regularly talk about various ways to engage corporations that are outside of cause marketing, but the focus seems to always be directed back to organizations building a cause marketing strategy.

Marketing 124

Marketing Marketing Public and Nonprofit Management Foundations 124

Pam Moore

JANUARY 8, 2019

Content. It's everywhere. It is the foundation of the online web and how you can use social media and digital marketing to connect with your customers, prospects and broader community. Want more leads? Want more sales? Want to grow your online or offline community? Want more loyal customers? Want more intimately engaged brand evangelists? Want more influencers who want to help you promote your brand?

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Marketing Marketing Foundations Communication 112

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Nonprofit Marketing Guide

JANUARY 9, 2019

Using photos or graphics in your communications is an important strategy. But there are times and places where you have to rely on words alone to create a scene and engage your reader. Microcontent, as defined by Jakob Nielsen, is short content that needs to be immediately clear and inviting to a reader, and which still make sense when removed from its original context.

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Homelessness Communication Nonprofits 182

Fundraising Report Card

JANUARY 8, 2019

Transitioning your organization into one that is fueled by numbers, metrics, and data-driven decisions is not impossible. Yes, organizations with larger endowments may have been able to bypass some of the challenges you face (budget, staff, etc.), but we can use their successes as a roadmap for implementing data-driven practices at the small or mid-size scale.

Nonprofits 68

Nonprofits Fundraising Fundraising Culture 68

NonProfit Hub

JANUARY 11, 2019

Most nonprofits don’t have a surplus of cash on hand. In fact, most small to mid-size nonprofits struggle to maintain enough funds to continue their regular programming. A potential solution to this issue is a sponsorship program , a tit-for-tat transaction between your nonprofit and another company, be it a for-profit or not. Sponsorship programs aren’t for every organization, but they can provide some much-needed relief when money is tight.

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Nonprofits Advertising Production Fundraising 59

Nonprofit Marketing Guide

JANUARY 10, 2019

It’s a management maxim: We measure what we care about, and we care about what we measure. So if you want your executive management team and/or board to care more about marketing and communications, are you doing your part by suggesting how they measure your communications work ? Odds are extremely low that they will come up with the right measurements on their own — you really need to step up on this one and suggest some communications objectives and measures.

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Management Communication Nonprofit Management Marketing 180

iMarketSmart

JANUARY 7, 2019

People are busy. They’re also drowning in information, data, marketing, and fundraising communications. Gaining their attention isn’t easy. Here are 3 scientific concepts to help you break through the noise: signaling theory, the mere exposure theory, and the Baader-Meinhof Phenomenon. Signaling theory , first mentioned by Anthony McGann and Raymond Marquardt at the University of Wyoming in 1975, states that communication messages with high rates of repetition signal quality to consumers, which

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Advertising Universities Communication Values 45

Nonprofit Tech for Good

JANUARY 5, 2019

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. She regularly provides useful tips and resources to the nonprofit sector through her blog, #501SocialBlog. Also, on February 19 in collaboration with Nonprofit Tech for Good, she’ll be presenting a free webinar about how nonprofits can use social media to raise money online.

Nonprofits 101

Nonprofits Nonprofit Accountability Homelessness Activism 101

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

NonProfit Hub

JANUARY 7, 2019

Nonprofit Hub’s INSPIRE Hubcast series shares powerful and impactful stories of organizations persevering to create the change they want to see in the world. Each episode features a new guest with their own unique story. It’s our hope that their words motivate you to power through whatever obstacles stand in your way of achieving your organization’s mission.

Universities 44

Universities Nonprofits 44

Nonprofit Marketing Guide

JANUARY 7, 2019

Al Rosenberg Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. Al Rosenberg is the Director of Marketing & Communications for OneTable, a national nonprofit empowering millennials to find and build meaningful Shabbat dinner rituals and practices.

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Communication Nonprofits Activism Marketing 143

iMarketSmart

JANUARY 11, 2019

As Henry David Thoreau pointed out: “It is not enough to be busy, so are the ants! The question is, what are we busy about?” I’ve seen so many nonprofits fail to succeed simply because they are too busy. Activity is not achievement. Being busy doesn’t mean you’re accomplishing anything. Here are a few tricks I use to stay efficient, productive and on-target: 1.

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Production Activism Fundraising Fundraising 40

Nonprofit Marketing Guide

JANUARY 11, 2019

Bayona. New Orleans, LA It’s Friday! Let’s wind down this week with some of the best articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links… Behind the ball on making New Year’s Resolutions? Follow these 6 Steps to a SMART New Year. Those responsible for fundraising will want to look at 3 Key Metrics to Watch This Year.

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Communication Nonprofits Marketing Marketing 139

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Management

iMarketSmart

JANUARY 9, 2019

If you have been following our past posts, you should have a deep understanding of Engagement Fundraising and its fundamental concepts by now. You may even be contemplating restructuring your team to be more efficient and effective. But the question remains: Are you ready to engage? If you agree with me that fundraising is broken, I hope I’ve also shown you how we can fix it.

Technology 40

Technology Fundraising Fundraising Communication 40

NonProfit Hub

JANUARY 9, 2019

Social media has come a long way in an unbelievably short amount of time, partly because our favorite apps are constantly experimenting with new features that keep us on our toes. Staying up to date on all these new social media features can be overwhelming. Let’s go through some of the basics so you can make an informed decision on which features you should be taking advantage of. 1.

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Activism Marketing Marketing Nonprofits 55