Sat.Jun 29, 2019 - Fri.Jul 05, 2019

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You Need an Email Welcome Series

Nonprofit Marketing Guide

Whether they are signing up for an email newsletter or donating to your cause, it’s important to make new supporters feel all warm and fuzzy about getting involved with your organization. An email welcome series is a great way to start building relationships that can last. Find out how The Children’s Inn at NIH’s donor welcome series saw donations increase and unsubscribe rates go down.

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How to Stay on Track for the Rest of the Year

Ann Green

Can you believe we’re already halfway through the year? I hope your fundraising and communications are going well so far. If not, you’re not alone. According to the 2019 Giving USA report, overall giving is down 1.7%. 5 Key Takeaways from the 2019 Giving USA Report. The mid-point of the year is always a good time to see if you’re meeting your fundraising and communications goals.

Retention 177
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Newsletter: Reborn on the Fourth of July ; The Serious Message of Tinder’s Pride Slide ; Burger King Teaches You How to do Cause Marketing Wrong

Selfish Giving

I'll keep things short this week as everyone is probably thinking about vacation time, fireworks and BBQs. ?????? Something to think about tomorrow. On July 4, 1845, Henry David Thoreau moved into the cabin he had built with his own hands on the shores of Walden Pond in Concord, Massachusetts. Thoreau wasn't seeking to live in isolation. His cabin was a half-mile from both the railroad and the main road into Concord.

Retail 113
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How to Choose the Right Digital and Social Marketing Goals, Objectives and KPIs for Success

Pam Moore

Have you been spinning your wheels trying to utilize social media to grow your business? Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results? When you hear your colleagues or others in your industry talk about the success they have achieved with social media, digital marketing, content marketing or email marketing do you want to just run away crying?

Marketing 113
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Time Saver: Online Press Conferences & Media Events

Nonprofit Marketing Guide

Technology is challenging the way people gather for meetings. That’s why online press conferences and media events are a growing trend in the busy news world. They provide a perfect way for nonprofits of all sizes to give the media access to thought leaders, data experts and organizational statements. Journalists in my research prefer this format because it saves time and the frustration of setting up multiple interviews.

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7 Keys to an Effective Social Media Ambassador Program

Nonprofit Tech for Good

By Melissa Russom , a communications strategist who helps nonprofit organizations clarify their brand and message to engage more meaningfully with the people who matter most to them. We trust people more than we trust companies. It’s that simple. . In fact, according to Nielson , 92% of people claim they trust personal recommendations and other earned media, while just over half trust messages found on a company’s website or sent via email.

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How to Choose the Right Digital and Social Marketing Goals, Objectives and Metrics for Success

Pam Moore

Have you been spinning your wheels trying to utilize social media to grow your business? Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results? When you hear your colleagues or others in your industry talk about the success they have achieved with social media, digital marketing, content marketing or email marketing do you want to just run away crying?

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Mixed Links for Nonprofit Communicators – July 5, 2019

Nonprofit Marketing Guide

For those of you actually at work today, welcome! I, too, am not taking a long weekend after the holiday so I can bring you the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. It’s time for Mixed Links… John Haydon has 5 Ways to Make Your Email Newsletter Pop on Mobile. Did you hear? Facebook brings back reach estimates for Custom Audiences.

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How to Write a Nonprofit Vision Statement

Elevation

Close your eyes for a moment and imagine this: What would the world look like if your nonprofit achieved maximum influence ? What injustices would be eradicated? What demographics would be uplifted? What core values would become universal?

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Introducing Online Training in Grant Proposal Writing

Ken Goldstein

From 2003-2018 I presented the class Basic Grant Proposal Writing Skills for Nonprofits at the Community Foundation Santa Cruz County about three times each year. During that same period, I also did custom versions of the class for several individual organizations and smaller coalitions of nonprofits. All-in-all, well over 1,000 individual nonprofit professionals have gone through my grant proposal writing trainings, and have been very satisfied with the results.

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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Focus on These 2 Groups of Donors and You'll Raise More Money

Lets Talk Nonprofit

When you keep more donors, you'll raise more money. It's really as simple as that. Yet too many nonprofits focus on "donor acquisition" - or getting new donors. Smart fundraisers know that the real money lies in "donor retention" - or keeping the donors you already have. You want your donors to keep giving and, ultimately, give more. Clearly, keeping all of your donors, year over year, would be great.

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Hot Topics in July: Saving Money, Press Conferences, and Measuring Your Effectiveness

Nonprofit Marketing Guide

Here’s what’s happening this month at Nonprofit Marketing Guide: Online Training: Save $200 Off Our All-Access Training Pass NOW Access our webinars, exclusive online courses and downloads, and our Private Facebook Group for 365 days for only $499. That’s a savings of $200 off the regular price. Sales ends July 3rd. Learn More and Get Your All-Access Pass Now.

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[Free Webinar] 10 Fundraising Tips for a Successful #GivingTuesday 2019

Nonprofit Tech for Good

Date: Tuesday, August 13, 2019. Time: 1pm EDT / 10am PDT. Presented by: Gary Wohlfeill. Fundraiser for: Wildlife SOS (Donation Optional). #GivingTuesday is a global day of giving fueled by the power of social media and collaboration. And given the inherent social nature of #GivingTuesday, it’s the perfect opportunity for nonprofit’s to use online fundraising tools in order to leverage all of the social fundraising opportunities that come with them.