Sat.May 23, 2020 - Fri.May 29, 2020

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Crafting the Perfect Donation Form: 6 Key Features

Ann Green

By John Killoran. In the wake of COVID-19, nonprofits everywhere are rapidly adopting virtual fundraising strategies if they hadn’t already shifted to an online platform. In addition to mastering the most effective online fundraising practices , organizations should turn their focus to optimizing their donation forms to break through the clutter. Here at Snowball Fundraising, we know the best campaigns start with a solid foundation of fundraising software.

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Social Media and Newsletter Ideas for June 2020*

Nonprofit Marketing Guide

These writing ideas come from our Monthly Nonprofit Writing Prompts email newsletter. You can use them for social media, blog posts, newsletter articles, and more. If you would like these ideas sent to your inbox a month in advance, sign up for our Monthly Nonprofit Writing Prompts. I send this email newsletter the first week of every month with prompts for the following month.

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[WEBINAR] Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

Date: Wednesday, July 8, 2020. Time: 1pm EDT / 10am PDT (90 minutes). Presented by: Heather Mansfield , Founder and Editor-in-chief of Nonprofit Tech for Good. Cost: $10. This is the second of three webinars in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits. Those who attend all three webinars will earn of Certificate of Completion from Nonprofit Tech for Good.

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5 Building Blocks of Strong Nonprofit Brands

NonProfit Hub

Nonprofit branding is all about how others view your organization and your efforts. If you know what American Red Cross, UNICEF, or AARP does regularly, you know that nonprofit branding works. Creating a brand leads to more recognition, clarity and potential donations ? all in all, making your nonprofit more successful. In a perfect world, charitable organizations would not have to worry about creating a strong brand image to have a successful organization.

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What Your Financial Statements Are Telling You—And How to Listen!

Speaker: David Worrell, CFO, Author & Speaker

Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.

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5 Reasons Your School Should Print a Viewbook This Year

Mission Minded

With many people staying at home and unable to experience your campus, printed pieces that arrive via mail have greater impact. The post 5 Reasons Your School Should Print a Viewbook This Year appeared first on Mission Minded.

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More Than Ever, Nonprofit Messaging Needs to Express Empathy

Nonprofit Marketing Guide

Flickr Creative Commons photo by Michael Swan. Why can’t they get it? That’s a question so many of us ask about people who have a different view than our own. And it’s getting asked even more today as we collectively face a terrifying pandemic that has put our health and our livelihoods at risk. Some of us can’t understand why others are sticking to their guns and wanting to keep our society in lockdown as our nation teeters on an economic depression.

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Is it insensitive to follow up? #followupfriday

Concord Leadership

What a week. As I sat to write my weekly Follow Up Friday reminder to subscribers, my Twitter feed is full of reports from Minneapolis and my podcasts with updates from Louisville. My inbox was full of fear filled emails about how to lead with all the uncertainty. And many nonprofit fundraisers are freaking out […]. The post Is it insensitive to follow up?

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7 Fundraising and Charity Metrics to Measure Your Success

Fundraising Report Card

In any organization, be it for-profit or non-profit (as well as everything in between), metrics are essential. They help organizations to measure their successes and failures. They aid them in analyzing what brought them to either result. Careful analysis of metrics can show trends in behavior to help organizations understand who to target and how … Continue reading "7 Fundraising and Charity Metrics to Measure Your Success".

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Messaging Advice During the Pandemic (End of May Edition)

Nonprofit Marketing Guide

Back in late March, I shared a post called How to Be Relevant Now (and What Not to Say). I think it’s time for another messaging update, so here’s some advice as of late May 2020. If you aren’t already, it’s really time to set your eyes to the future. How do you want your nonprofit to be perceived a year from now, when (we hope) the worst of this crisis is behind us?

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Newsletter: Walgreen's Pivot to Digital for Red Nose Day  ; How Brands are Rethinking Pride 2020 ?? ; How Not to Waste Money on Content Marketing

Selfish Giving

Following last week's newsletter , I got several questions on point #2 in my introduction: 2. The biggest opportunity for corporate gifts is staring back at you in your individual donors. Even with unemployment surging, most people are still working. Think about it: every one of your donors either runs a business or works for one. Every nonprofit should be asking donors where they work.

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Forecasting Failures Are Costly: Heres How To Fix Them

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

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Mixed Links for Nonprofit Communicators ? May 29, 2020

Nonprofit Marketing Guide

Acre. Auburn, AL. How is everyone holding up out there? Let’s just get right into the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have video marketing news, Instagram tips, important donor data, and more. It’s time for Mixed Links…. Hootsuite shows you How to Manage Multiple Twitter Accounts From Your Desktop or Phone.