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Half of the battle with successful email marketing is getting your emails opened, period. The decision to open an email is made in a split second (actually less than that). It comes down to two pieces of information that our brains process nearly instantaneously: Who is this from , and am I generally interested in what this person has to say? (The Sender or From Line) What is this particular email about and do I care right now about that?
Wow, what happened to summer? How did it get to be September already? We’re about to enter the busiest time of the year, especially if you’re doing a year-end appeal. Hopefully, you’ve started planning your campaign. Now it’s time to think about writing your appeal. Your donors will receive a multitude of appeal letters this fall and many of them will be the same old generic, boring appeal.
Last week we talked about SEO for corporate partnerships. This week let's chat about social media. One of my favorite experts on the subject is Jay Baer of Convince & Convert. In his newsletter to weekly subscribers last month, he offered this advice: think small. The future of social media is not broadcasting but narrowcasting. Instead of communicating with 500 friends, we'll talk to seven with channels like Facebook’s Messenger, Instagram direct messages etc.
At Mission Minded, our support of nonprofits lasts long after the work day is done. For several of us, that. The post You Can Be the Best Board Chair appeared first on Mission Minded.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Litmus is out with a new update to its State of Email Engagement Report. Here are a few interesting findings from their research on more than 10 billion emails worldwide. Where People Open Email. Most emails are now opened in Gmail , making it the top inbox provider, with Apple iPhone falling to second place. According to this report, 42% of emails are opened on a mobile device or tablet.
Join Nonprofit Tech for Good, Funraise , and the 2019 Global NGO Technology Report partners for a 24-hour Twitter Takeover on September 26! You can participate and follow the takeovers on Twitter at @NonprofitOrgs. Please review the schedule below and then join, discuss, share, and follow at #NGOtech19 : – Ask our experts about NGO technology trends to watch for in 2020. – Share your expertise and commentary about technology best practices and challenges happening in your country. &#
Fundraising: the air that nonprofits breathe, the energy they consume, and the water they drink. Essentially, without profitable fundraisers, nonprofit operations would cease to exist.
Fundraising: the air that nonprofits breathe, the energy they consume, and the water they drink. Essentially, without profitable fundraisers, nonprofit operations would cease to exist.
Filter by Digital Body Language. Digital body language is integral to understanding how supporters are engaging with your organization online. You can now filter by certain activities, such as microsite engagement, cultivation email engagement, recency of digital engagement, notes, and more! Unique Supporter Links. That’s right! You can copy, paste, and share individual supporter links with others.
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Kayla Matthews is a researcher, writer and blogger covering topics related to technology, smart gadgets, the future of work and personal productivity. She is the owner and editor of ProductivityTheory.com and ProductivityBytes.com. Fundraising is and will always be a necessity for nonprofit organizations, but times have changed — and so has the technology.
Natural disasters are becoming commonplace. Consider the. devastation we've seen in just the last 6 weeks : Wildfires raging in the Amazon rainforest. Rains triggering massive flooding in the Midwest and Southeastern U.S. Record flooding, and nearly 1 million people evacuated in Southern Japan. More than 200 dead from monsoon flooding in India. More flooding and landslides in China, Myanmar, and across South Asia.
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What would you do with $2.5 trillion? Retire? Buy a beach house? Travel the world? Develop a marketing strategy for Charitable IRA Rollovers? (Probably not the latter). The options seem limitless, and, in fact, they most certainly are if you were to come across that much money! What is the significance behind $2.5 trillion? It represents the amount of wealth held in individual retirement accounts (IRAs).
Here’s what’s happening this month at Nonprofit Marketing Guide… Online Training: You can attend all of our training webinars below with an All-Access Pass. You also get exclusive online courses and downloads, access to our Private Facebook Group and more for 365 days. Learn more and get your All-Access Pass. September 10 & 12: Mastering the 7 Styles of Writing Every Nonprofit Communicator Should Know*.
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