Nonprofit Marketing Guide
OCTOBER 26, 2020
Every other year or so around Halloween I revisit a blog post about what scares you to help us all face what’s holding us back. (Here are the 2016 and 2018 posts.). But 2020 just seems like some never-ending horror movie, and there is no sign things will get better especially in the US with COVID-19 cases surging and the most contentious election in our lifetimes.
Selfish Giving
OCTOBER 28, 2020
Well, it's October 28th and we can either talk about Halloween on Saturday or the election on Tuesday. I think you know how I feel about the latter, so let's go with the former. Every October I get the same question. (Ok, not really, but let's pretend because it's like day 845 of 2020 and I'm ready to lose my s**t): "Joe, I love cause marketing sooooo much.
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Allison Fine
OCTOBER 26, 2020
Conventional wisdom about nonprofit fundraising considers these two statements equally true: 1) Acquiring new donors loses money, and 2) Future gifts from new donors make up for the money lost on acquisition. (click title to read more).
Ann Green
OCTOBER 28, 2020
Year-end fundraising season is starting to gear up. This is a year-end like no other. The pandemic, economic downturn, heightened awareness of systemic racism, climate disasters, and political turmoil have turned our world upside down. Yet, the need for your services is growing among all this. . If you’ve always relied on year-end for the bulk of your revenue, but are thinking about sitting this one out, please don’t do that.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Nonprofit Marketing Guide
OCTOBER 27, 2020
Have some gaps to fill in your editorial calendar for next month? The suggestions below should help! (If you aren’t using an editorial calendar we HIGHLY recommend you do! You can learn Everything You Need to Know about Editorial Calendars for 2021 in our next two-part webinar series. ). These ideas come from our Monthly Nonprofit Writing Prompts email newsletter*.
Nonprofit Tech for Good
OCTOBER 26, 2020
By Katie Casillas , director of marketing at GolfStatus.org , an event management platform specifically for golf fundraisers. Planning amid uncertainty presents substantial challenges—especially for event fundraisers who must book venues, sign contracts, and send invites, all the while being ready to adapt with just-in-case protocols. Such is the current reality for many fundraisers heading into 2021 with mixed predictions for whether in-person gatherings will be possible and in what capacity.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Network for Good
OCTOBER 28, 2020
How to Make a Big Impact on Social Media as a Small Nonprofit. In March of 2020, Facebook revealed that it has 2.6 billion monthly active users. YouTube has 2 million, and Instagram has 1.8 billion. Social media platforms are a great place to connect with people who are passionate about the cause your nonprofit is working for. If you post interesting and interactive content and engage regularly on the platform, you can attract donors and supporters who will help your organization spread the word
Nonprofit Marketing Guide
OCTOBER 29, 2020
The nonprofit One Warm Coat used a virtual news conference to kick off its annual winter coat drive campaign. Nonprofit communicators are preparing for a year-end giving season unlike any other. But while Covid-19 will make it downright impossible to host in-person fundraising events and quite difficult to bring members of the media onsite for site visits and interviews, it also creates some new opportunities.
Pam Moore
OCTOBER 25, 2020
SocialZoomFactor · Personal Branding: 5 Pillars to Build a Brand of Authority and Influence. Do you need a personal brand in business today? The answer is yes! People buy from people, not logos. Personal branding is a requirement for any business leader in any niche. Building a personal brand of authority, trust and influence is the dream of many CEOs, CMOs, VPs, Directors, founders, marketers, entrepreneurs and business owners in business today.
Care2
OCTOBER 26, 2020
Care2 has been collecting and sharing benchmarking data about fundraising during the COVID-19 pandemic. Early predictions suggested that the charitable sector would see fundraising results similar to the last economic recession. Organizations were urged to focus on individual direct marketing, especially digital, as in-person events and face-to-face programs were expected to decline.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
NonProfit Hub
OCTOBER 27, 2020
In this week’s talk, Randy sits down with Amy Eisenstein, an expert fundraising consultant. As a development professional, Amy is passionate about empowering nonprofits. Today, Amy and Randy discuss fundraising during a pandemic. Things have been hard. We’ve all had to adapt our lives to the new standard of this year, and fundraising is no different.
Nonprofit Marketing Guide
OCTOBER 30, 2020
Boo to you! Ready for some frightfully helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? This week we have free fonts, social media stats and tips, podcast ideas, scary stories, and more. It’s time for Mixed Links… New Research Reveals American Generosity. EveryAction has Y our Guide to a Successful #GivingTuesday and Year-End 2020: Strategies and Tools for Fall Fundraising in Uncertain Times.
iMarketSmart
OCTOBER 30, 2020
A different frame of reference. Every once in a while someone comes along to change things. They say a few words differently or help you see things from a divergent perspective. That’s what Kevin Fitzpatrick did with his ‘One Visit Away’ podcast. Link to the Apple podcast. Link to the Spotify Version. Link to Listen Notes. Link to Stitcher.
Network for Good
OCTOBER 28, 2020
In March of 2020, Facebook revealed that it has 2.6 billion monthly active users. YouTube has 2 million, and Instagram has 1.8 billion. Social media platforms are a great place to connect with people who are passionate about the cause your nonprofit is working for. If you post interesting and interactive content and engage regularly on the platform, you can attract donors and supporters who will help your organization spread the word about the work you’re doing.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
NonProfit Hub
OCTOBER 29, 2020
In 2020, the fundraising landscape has been both unconventional and challenging for many nonprofit professionals. As we move forward from crisis-focused activities, there are opportunities to hone your strategy and plan for the future. If you’re revisiting your fundraising approach, you may want to draw on some more creative tactics to reach the top of your fundraising game.
Nonprofit Marketing Guide
OCTOBER 28, 2020
It’s one of those top perennial questions for nonprofit communications directors: What does your editorial calendar look like? What software is it in? There is no single right answer, although there are certainly editorial calendar trends and preferences in our sector. Before you make the right choice for yourself and your organization, you have to answer this question: Do you have spreadsheet brain or calendar brain?
iMarketSmart
OCTOBER 26, 2020
Can you add to this list? 1. Failure to conduct a feasibility study. 2. Failure to pay attention to the results of the feasibility study. 3. Failure to build an appropriate campaign leadership team. 4. Failure to obtain deep and broad stakeholder buy-in. 5. Failure to invest the necessary budget for staff and resources needed to achieve the campaign goal. 6.
Network for Good
OCTOBER 28, 2020
In March of 2020, Facebook revealed that it has 2.6 billion monthly active users. YouTube has 2 million, and Instagram has 1.8 billion. Social media platforms are a great place to connect with people who are passionate about the cause your nonprofit is working for. If you post interesting and interactive content and engage regularly on the platform, you can attract donors and supporters who will help your organization spread the word about the work you’re doing.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Sweet! by BlueSky
OCTOBER 25, 2020
Walk-a-thons are successful fundraisers that satisfy the unique needs of both donors and fundraisers. A walk-a-thon fundraiser, both virtual or in-person, are low-stress options. As donors and fundraisers, there are three simple truths we both can rely on: If you are a donor, you have already decided to give. If you are a fundraiser, you have already decided to act.
Philanthropy 2173
OCTOBER 27, 2020
Alt Headline: Thoughts on Non-public digital infrastructure for civil society. (I've been hosting this conversation on Reclaiming Digital Infrastructure for the Public Interest - the following post explores an example of what happens when we don't do so) I've been thinking for awhile about how nonprofits and giving are becoming "locked in" on commercial platforms.
Care2
OCTOBER 30, 2020
We passionately believe that for equitable change to take place, we need to be operating within a democracy — and the bedrock of a democracy is a free and fair election.
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