Nonprofit Marketing Guide

APRIL 18, 2019

I just finished Part 2 of our webinar series on Social Media Strategies for Nonprofits that Won’t Waste Your Time. On Tuesday, we covered the Be Personal side of this framework : Today, we moved to the right side: Be Practical. Nonprofits have things they need to talk about but only have a limited amount of time to put into social media, thus we need to talk about social media content creation in a very practical way.

Communication 170

Communication Nonprofits 170

Ann Green

APRIL 16, 2019

Many nonprofits don’t seem to understand what it means to be donor-centered. I think it’s fairly obvious. It means focusing on your donors’ needs and interests, acknowledging them in your letters and other communication, and taking into account that not all donors are the same. I guess it’s not obvious enough because you see countless examples of generic, organization-centered communication that barely acknowledges the donor.

Retention 118

Retention Food Communication Fundraising 118

Selfish Giving

APRIL 17, 2019

The people who read my newsletter are corporate partnership pros, but the section that is most popular with readers is not "Partnership Notes." It's "Marketing Your Cause" - and with good reason! You realize that the better you market your cause, the easier it will be to recruit corporate partners. Since January I've been seeing a trend that I want to address.

Culture 113

Culture Public and Nonprofit Management Marketing Marketing 113

Pam Moore

APRIL 16, 2019

? ?. There is no doubt that in person events can provide incredible value. However, attending, exhibiting or sponsoring an event requires investment such as time, energy and money. It’s critical to do your research to ensure you achieve a positive return on your investment. For event organizers it’s even more challenging as they must find a way to stand out from the crowd and attract sponsors, powerful speakers, exhibitors and of course sell tickets to fill seats.

Universities 105

Universities Advertising Energy Leadership 105

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Nonprofit Marketing Guide

APRIL 16, 2019

I just finished Part 1 of our webinar series on Social Media Strategies That Won’t Waste Your Time. Today was all about the “Be Personal” left-hand side of the diagram. After I went through each section, I did a quick poll to see what participants thought they would work on first. The results are very interesting, so I thought I would share them with you.

Communication 165

Communication Nonprofits 165

Mission Minded

APRIL 18, 2019

Abbey Meyers is a Brand strategist at Mission Minded and the project lead for the recent redesign of the California. The post Behind the Brand: California Symphony appeared first on Mission Minded.

Nonprofits 75

Nonprofits 75

Getting Attention

APRIL 17, 2019

So, you want to Get Rich Quick…? I don’t know about you, but I’m SICK and tired of all the so-called “Gurus” pushing products that “guarantee” you’ll get rich overnight by simply clicking your mouse three or seven times! My Story – Yes, this is Relevant, damnit! ?? I first got my start with “fake […].

Production 52

Production Marketing Marketing 52

Nonprofit Marketing Guide

APRIL 15, 2019

Amanda Mahan Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. Amanda Mahan is the Marketing Specialist for Operation New Hope, a nonprofit organization in Jacksonville, Florida that provides support, life and job skills training for people with a history of involvement with the criminal justice system, and places them in employment that offers a sustainable quality of life.

Communication 139

Communication Nonprofits Children Nonprofit Organizations 139

iMarketSmart

APRIL 14, 2019

A client recently told us she was being asked by her leadership to consider cancelling her MarketSmart subscription. . She told us that last year, during Q4, the organization decided to spend more money on Giving Tuesday and its end-of-year marketing. They hired a consultant, invested a ton in direct mail, social media marketing/advertising, and email blasts.

Advertising 40

Advertising Leadership Communication Fundraising 40

NonProfit Hub

APRIL 15, 2019

Spring is in full bloom, which means a whole new season of fundraising opportunities are headed your way! By taking advantage of the sunshine, gorgeous weather and plentiful holidays spring has to offer, you can make spring fundraisers the best of the year. 1. Easter Egg Hunt. With Easter just around the corner, this timeless, family-friendly event doubles as the perfect way to raise money for your organization.

Fundraising 61

Fundraising Fundraising Homelessness Food 61

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

Nonprofit Marketing Guide

APRIL 18, 2019

Happy Friday, sweet friends! Join me as I share the best articles, posts, tips, and more from around the world of marketing and fundraising. This week I share tips on naming programs, etc, which metrics matter for Instagram Stories, content marketing tips, and more. It’s time for Mixed Links… Got a new program, but aren’t sure what to call it?

Communication 113

Communication Nonprofits Production Marketing 113

Nonprofit Marketing Guide

APRIL 19, 2019

Happy Friday, sweet friends! Join me as I share the best articles, posts, tips, and more from around the world of marketing and fundraising. This week I share tips on naming programs, etc, which metrics matter for Instagram Stories, content marketing tips, and more. It’s time for Mixed Links… Got a new program, but aren’t sure what to call it?

Communication 100

Communication Nonprofits Production Marketing 100

Nonprofit Marketing Guide

APRIL 17, 2019

Guest Post By John Haydon If you’re like most nonprofits, Facebook is your top social network to engage supporters and increase awareness about your nonprofit. However, like most nonprofits, you’ve probably had your fair share of frustrations with Facebook. Dramatically declining reach is the biggie. Facebook giveth and Facebook taketh away. Here’s the thing: Facebook and (Instagram) are where most of your supporters hang out and talk about the causes they care about.

Values 248

Values Marketing Marketing Technology 248