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Under normal circumstances, communications directors need to collaborate with their coworkers and managers, and that’s even more true now. But collaboration is messy because people are messy! We all have our own opinions, feelings, fears, stressors, and motivators. While solving communications collaboration problems can feel impossible sometimes, if you depersonalize and get strategic in your thinking, it’s much easier to make progress.
One of the first posts I wrote when I started this blog was the 4 C’s of Good Content (clear, concise, conversational, and compelling). I decided to revisit that post and add a 5th C (connection). I gave it a new title, too. Keep these 5 C’s in mind when you’re writing a fundraising appeal, thank you letter, update, or any type of donor communication. .
The 2020 Global Trends in Giving Survey closed June 1 and the full results will be released September 14 in the third edition of the Global Trends in Giving Report. 7,008 survey respondents from 81 countries indicated in the survey that they had donated in response to the COVID-19 pandemic and some characteristics of these donors are listed below. It’s worth noting that 68% of the COVID-19 donors were female, 31% male. 41% were Baby Boomers, 24% Millennials, 22% Gen X, 11% Matures, and 2%
I'm super-excited for our second book club ??meeting tomorrow at 4pm ET. We'll be talking about the book Fanocracy by David Meerman Scott and Reiko Scott. This was a really fun book to read with lots of actionable insights on how organizations can build a bigger, better fanbase. As the Scotts note, "Fandom isn’t just for celebrities anymore! It can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true fans.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Let’s say you started a new nonprofit communications job. They have all the usual channels set up and your job is to improve engagement. The first rule of creating engaging content is to know WHO you are trying to engage. Who are the people seeing your content and what do they care about? What are their problems and concerns? What characteristics do they share?
Your nonprofit’s team likely spends quite a bit of time focusing on raising the funds you need to achieve your goals. There are many considerations to go over, including what types of campaigns to employ, what fundraising strategies to exercise during these campaigns, and what your revenue goals are. . However, during these discussions, many organizations ask the same question: “How do we attract more donors?
By Ines Alvergne , Content Marketing Specialist at Keela – a cloud-based CRM and fundraising platform that gives nonprofits powerful, intelligent tools to manage your donors, mobilize your volunteers, market your nonprofit, and raise more money. Your emails can do wonders in connecting people with your mission and raising money for your cause. But, you will quickly saturate your base of supporters if all your communications revolve around fundraising asks. .
By Ines Alvergne , Content Marketing Specialist at Keela – a cloud-based CRM and fundraising platform that gives nonprofits powerful, intelligent tools to manage your donors, mobilize your volunteers, market your nonprofit, and raise more money. Your emails can do wonders in connecting people with your mission and raising money for your cause. But, you will quickly saturate your base of supporters if all your communications revolve around fundraising asks. .
Donor retention is one of the most important things to keep in mind when running a charity or a nonprofit. As we’ve discussed in the past, donor retention refers to the number of donors who gave to your organization last business period (year, quarter, etc.) that stuck around to give again this business period. While … Continue reading "Donor Retention: 6 Things You Need to Know".
Abby Gwaltney. Please note that pictured here are 50% of my children and less than half of the pets currently quarantining with me as I work from home. Here is another submission for our Day in the Life of a Nonprofit Communicator – Quarantine Edition. Let’s see how everyone else is doing out there adapting. Abby’s Bio: Abby is the Director of Communications & Outreach at the Community Coalition for Haiti.
Neil Patel is definitely one of the coolest guys I’ve ever come across. Being both humorous and extremely clever, Neil is like a younger brother of Seth Godin, easily the best marketer of the decade! Neil is the co-founder of Hello Bar, Crazy Egg and KISSmetrics, and he is a main contributor to the online […].
By Abe Batthish , founder of Flixxaid. In a world with a multitude of social media platforms already out there on the web, why would the world use one more dedicated to support nonprofits? There’s no denying the power of social media and its ability to harness the power of the internet. So, when looking to help nonprofits with some of their top challenges: Reaching out to a broader audience.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
The COVID-19 pandemic has presented unique challenges for leaders in the for-profit and nonprofit sectors alike. Whether they’re struggling to lead while social distancing or finding creative ways to pivot funding, organization leaders are under an elevated amount of pressure due to the pandemic. This is where leadership associations, and the resources they provide, come […].
Callway Gardens. Pine Mountain, GA. Good afternoon, good friends. How is everyone doing? As always on Fridays, I have the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have COVID stats, marketing metrics, tweets for a month, and more. It’s time for Mixed Links… Here are 5 Things That Nonprofits Wish They Knew Three Months Ago.
Rock the Vote. rad_admin. Sun, 06/07/2020 - 19:18. Image. User Experience Design for Rock the Vote Voter Guide. Rock the Vote has been pioneering innovative ways to make democratic participation more accessible and defending young people’s right to vote. For the 2020 elections, they worked with Rad Campaign to completely redesign the user experience (UX) for their voter guide to help young voters better understand who is running for office and what positions candidates stand for.
Nothing like sending everyone home to work to get some attention to digital dependencies. Pleased to share this video interview with Independent Sector on the range of digital policies that matter to #nonprofits, #foundations, #political and #civic engagement. Take a look: [link] Here's the full report on Integrated Advocacy.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
If you have ever had an issue with getting a co-worker to meet a deadline, having your boss add way too much stuff to your to-do list or being assigned things that aren’t exactly in your job description, then tomorrow’s webinar is for you ! Here are the details: Collaborating with Co-Workers: Problem Solving Advice for Comms Staff . NEW, BUDGET-FRIENDLY WEBINAR.
Polaris. rad_admin. Sun, 06/07/2020 - 19:46. Image. Disrupting Human Trafficking. Rad Campaign teamed up with Polaris to design, develop, and maintain their websites to use data-driven strategies to prevent and disrupt human trafficking, a $150 billion industry that robs 25 million people around the world of their freedom. . The new site showcases Polaris as the go-to organization on human trafficking in the United States, providing paths of engagement that help target audiences dig deeper to le
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