Nonprofit Marketing Guide
JUNE 29, 2021
Raising awareness and thought leadership are two of twelve nonprofit marketing goals in our Nonprofit Communications Strategic Planning Card Deck (Amazon). They tend to be very popular goals with executives and board members, because they are exciting (“Everyone will know what we do and think we are leading the way!”) but also because, frankly, they are vague.
NonProfit PRO
JULY 1, 2021
Multichannel marketing is all about choice. It is important for the simple reason that you must be where your donors are to engage with them. Smaller nonprofit organizations often rely too heavily on one channel for their fundraising efforts — in most cases, email. It is not hard to guess why. Email is quick, easy and cheap. But it also comes with some big drawbacks.
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Selfish Giving
JUNE 30, 2021
I'll keep things short this week as everyone is probably thinking about vacation time, fireworks and BBQs. I know I am! ?????? Something to think about on Sunday. On July 4, 1845, Henry David Thoreau moved into a one-room cabin he had built on the shores of Walden Pond in Concord, Massachusetts. Thoreau wasn't seeking to live in isolation. Heck, he was only a half-mile from both the railroad and the main road into Concord.
Blue Avocado
JULY 2, 2021
In May 2020, when Black Lives Matter protests ignited by the murder of George Floyd erupted across the country, many organizations started becoming more aware of the need to challenge racism and to encourage racial equity in their own spaces. At Race Forward, this increased awareness became evident when inquiries about our racial equity training […].
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Nonprofit Marketing Guide
JUNE 28, 2021
I just saw on Facebook that Nonprofit AF’s Vu Le is taking some time off to recharge and thinks you should too. Kivi is on vacation this week. I just sent an email letting our more engaged subscribers know that we have started our Summer All-Access Pass Sale and got more “out of office” replies than normal. We’re coming up on a big holiday here in the US, so I am hoping a lot of you took that as an opportunity to take off work!
NonProfit PRO
JUNE 30, 2021
Helping nonprofits in their sincere efforts to make the world a better place makes one very sensitive to organizations that use their nonprofit status for purely financial gain. There is one group that comes to our attention as particularly egregious. We’re talking about the National Committee for Amateur Athletics—the NCAA.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Get Fully Funded
JUNE 29, 2021
You started your nonprofit because you saw a need in your community and felt inspired to meet that need. But doing good doesn’t pay the nonprofit’s bills, unfortunately. To make this happen, you MUST think of your nonprofit like a business — and run it that way. This means, you have to be clear about your audiences the way a business is clear about its customers.
Nonprofit Marketing Guide
JULY 2, 2021
For all of my friends in the US, I hope you have a safe holiday weekend. Before you head out, let’s take a look at the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. We have website designs, leadership tips, how Google works, what to post on social media and more. It’s time for Mixed Links… Data Axle analyzed 4.5 billion nonprofit emails to uncover best practices for their Nonprofit Email Deliverability Report.
NonProfit PRO
JULY 2, 2021
After all these years, I know I need to continue to improve my performance when in a face-to-face solicitation situation. I always want a prospect to say "yes." For all of us — including me — what can we do to enhance the probability that the answer we want will come out of a prospect's mouth?
Bloomerang
JULY 2, 2021
Kristal Frazier will provide strategies that will empower you to become confident in your next virtual ask. Full Transcript: Kristal: Okay. Steven: All right, Kristal, I got noon, Eastern. Is it okay if I go ahead and get this party started? Kristal: Let’s do it. Steven: All right, awesome. Well, good afternoon, everybody. Just barely afternoon if you’re on the East Coast, and good morning if you are out West of the East Coast, I should say.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Candid
JUNE 29, 2021
Every year, Candid conducts the Foundation Giving Forecast Survey, asking large U.S. foundations to share information about their philanthropic giving over the last two years as well as their plans for the year ahead. This year, we were especially interested in learning how foundation giving and payout might have shifted in 2020. . Overall, we found that foundations increased their giving in fiscal year (FY) 2020.
Nonprofit Marketing Guide
JULY 1, 2021
Here’s what’s happening this month at Nonprofit Marketing Guide…. Online Training: SAVE $200! The Annual All-Access Training Pass. Attend live webinars and workshops (including the ones listed below), watch recorded webinars, enroll in exclusive online courses and access our entire library with templates, worksheets, e-books and more, and join our Private Facebook Group all with one purchase.
NonProfit PRO
JUNE 28, 2021
There’s so much that goes right with monthly giving, and the results are showing. But every now and then, I see some goofs. I’m sharing these mistakes because I hope you will not make them in your organization. Let’s look at four examples of how things can go wrong.
Bloomerang
JUNE 29, 2021
We’ve all heard how important stories are to fundraising communications. But how do you actually pick a great story? And more importantly, how do you take a great story and turn it into a great fundraising story? . To have a great fundraising story, you need a few key things. You need one person. . Really great stories feature one person (or animal, if you do environmental or conservation work).
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Nonprofit Marketing Insights by GlobalOwls
JULY 2, 2021
Top Digital Marketing Tools to Boost Your Career. Add these Top Digital Marketing Tools to your Marketing Tech Stack and become more effective at Writing, SEO, Social Media, Email Marketing, and more! Every time I introduce a new marketing tool, people get a smile on their face. The reaction I get from people when I introduce new digital marketing tools is priceless.
Elevation
JUNE 29, 2021
The shift to online engagement over the past year and a half has made nonprofits more reliant on technology than ever before. Virtual fundraising comes with its challenges, particularly when it comes to generating and maintaining donor engagement. There are various helpful tools to catalyze an uptick in donor engagement for your future campaigns, and we’ll unpack a few of our favorite strategies in this article.
NonProfit PRO
JUNE 29, 2021
It’s a wonderful feeling when something you always thought was bad for you turns out to be good for you. Take the use of pseudonyms in fundraising stories. There’s a widespread presumption that using made-up names for real people is a necessary evil.
Bloomerang
JUNE 28, 2021
This nonprofit culture strategy post is part 3 in a 3-part series. Read part 1 and part 2. There are three pillars of transformation required of philanthropically-funded nonprofits that want to thrive in the post-disruption, post-COVID economy. In the first article of this three-part series, I explored why digital transformation must be an immediate priority and looked at some ways to get there.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Nonprofit Marketing Insights by GlobalOwls
JUNE 26, 2021
Travel Blog Post Titles Inspiration & How to Write Better Headlines. Do you want to attract more readers to your Travel Blog? Try to pay more attention to your Blog Post Titles and see how you can get more organic and paid traffic. Multiple pieces of research show that having a great Blog Post Title can increase your traffic up to 500% and sometimes even more.
Mission Minded
JUNE 30, 2021
Easy ways to incorporate your brand into your school’s website to make a quick and lasting impression with your target audiences. The post Free Guide: School Websites that Get Brand Right appeared first on Mission Minded.
NonProfit PRO
JUNE 28, 2021
Whether you're a Golf Fundraising Event Amateur or Pro, this interactive workshop will provide you with expert advice and live coaching to tee up your best golf fundraiser ever! Our featured panel of Golf Fundraising Experts will help you tee up your best golf fundraiser ever! Join us on Thursday, July 15th, 2021, at 2:00 pm Eastern.
Bloomerang
JULY 1, 2021
Legacy gifts are an area of revenue in the nonprofit sector that few can afford to overlook. Big or small, we all need to think long term with the aim to boost yearly will bestowments. The problem is that these donor drives don’t pay off quickly. It can be years before you can determine what the financial benefits are; yet just like the act of creating a will in the first place, it’s sensible strategic planning to run and maintain them.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
Care2
JULY 1, 2021
When the pandemic first hit, a clear trend emerged. Fundraising for coronavirus-related relief, such as philanthropic initiatives related to first responders and food insecurity, rightfully surged. However, for causes not directly related to COVID-19 , fundraising declined.
NonProfit Hub
JUNE 29, 2021
Financial literacy is an area where “fake until you make it” doesn’t apply. In a sector where budgets are typically tight, there is no position exempt from understanding some basic accounting principles. This blog will be a great place to start, but if you find yourself praying no one asks you questions about the financials in your next board meeting, you may want to check out our Nonprofit Accounting Essentials course in partnership with The Charity CFO. .
Foundation Group
JUNE 28, 2021
The post Client Spotlight: Feeding Caribbean, Inc. appeared first on Foundation Group®.
Bloomerang
JUNE 26, 2021
Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a fundraiser who wants advice on how to honor, credit, and recognize their memorial gifts. . Dear Charity Clairity, Many times when an alumni passes away, their family will choose to direct funds to our school.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Blue Avocado
JUNE 28, 2021
Dear Rita, We are a social service nonprofit that has, at this point, 35 employees. Until now, we have had a very good—some might say remarkable—history of maintaining good employee relations, with no complaints for discrimination or harassment in the nine years of our existence. But all good things come to an end. We were […]. The post Ask Rita: Workplace Discrimination Investigations–Do We Need to Hire an External Professional?
Candid
JULY 2, 2021
The Bill & Melinda Gates , Ford , and Open Society foundations have announced commitments of $2.1 billion, $420 million, and $100 million, respectively, over five years in support of efforts to advance gender equality globally. Announced at the Generation Equality Forum convened by UN Women and co-hosted by the governments of Mexico and France, the Gates Foundation's commitment will focus on three areas: women's economic empowerment, health and family planning, and leadership.
NonProfit Hub
JULY 1, 2021
Are you looking for some creative ways to earn funds for your organization? When you think of a side hustle, you might think of cosmetics, oils, juice cleanses and other related sales. But additional revenue doesn’t have to come from these sources. There are plenty of side hustle options that nonprofits can adopt for some extra cash flow. Check out these clever ways for using partnerships and idle income streams to supplement core revenue channels.
Women's Non Profit Alliance
JULY 2, 2021
“The best-laid plans of mice and men often go awry. ” Let’s face it, our well-thought-out plans are sometimes hijacked by unforeseen circumstances. Other times, God may try to redirect us and we’re too “in the weeds” to notice. When you are in the middle of your fiscal year, there is no better time to look up and look back. There is great value in determining what is working and what is not – then making changes for a better ending before another year has flown by.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
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