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The cost of giving rose for people who no longer itemize deductions on their taxes. By Rasheeda Childress iStockphoto The cost of giving rose for people who no longer itemize deductions on their taxes.
Thanking your donors is just as important, if not more important than fundraising. Yet many organizations spend a lot of time putting together a fundraising campaign and then treat thanking their donors as an afterthought. Donor retention continues to be a problem. One of many reasons is because people don’t feel appreciated. Prioritizing gratitude and donor relations will help.
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Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
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Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
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