The most misused phrase in fundraising
Jeff Brooks
JUNE 21, 2023
Your gift will. This might be the most common phrase in fundraising. And the most misused. Your fundraising message should contain some version of Your gift will. pretty much every time. It's a key statement that lets the donor know what their donation makes possible. Without that, you've left out one of the most important reasons donors will give: to make something good happen.
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