Nonprofit Marketing Guide

FEBRUARY 10, 2021

Do we sound like a broken record yakking on and on about email marketing? Yes! Do we care? No! We are fired up right now about making sure nonprofits are following email marketing best practices. We’ve pretty much dedicated the entire month of February to email marketing training. So until we see these stats change, we will continue to metaphorically scream at the top of our lungs about the Nonprofit Email Apocalypse.

Marketing 323

Marketing Marketing Communication Nonprofits 323

Ann Green

FEBRUARY 11, 2021

With all that’s gone on this year, if you’re still sending generic, organization-centered communication, you’re doing a huge disservice. I know there has been some conflict about donor-centered vs community-centered, and I think we can have both. What you don’t want is to be organization-centered. You can’t communicate with your donors without focusing on them.

Communication 146

Communication Homelessness Retention Food 146

Selfish Giving

FEBRUARY 10, 2021

Two announcements this week. 1. Two great upcoming events. I'm looking forward to seeing you at one or both of these events! Engage for Good's Winning with Corporate Partners in 2021 begins TODAY and continues through Friday. This is going to be a great event! Check it out and signup here! Looking for a global perspective on nonprofit and for-profit partnerships?

Marketing 130

Marketing Marketing Education Education 130

Nonprofit Tech for Good

FEBRUARY 12, 2021

By Kelly Pullin , Marketing Manager at RoundUp App – the nation’s largest tool for rounded up donations, giving nonprofits across the country a new stream of recurring giving. Every year it becomes more and more crucial for nonprofits to invest in online fundraising programs. According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%.

Fundraising 116

Fundraising Fundraising Nonprofits Retention 116

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Nonprofit Marketing Guide

FEBRUARY 11, 2021

We know from our Trends Report research and experience that measuring marketing and communications work is hard. Most nonprofits don’t really take it on in a meaningful way that influences their strategies (e.g. making real changes based on data) until they reach an “expert” level of experience. So if you are just starting out with measurement, where should you begin , especially if you are fairly new to comms work or you are the first comms staffer at your nonprofit?

Production 286

Production Communication Marketing Marketing 286

Get Fully Funded

FEBRUARY 9, 2021

Every nonprofit website visitor is a potential donor. And we all want more donors, right? By telling the right stories in the right way, you can lure visitors to your donation page and inspire them to give. But it’s not as easy as it sounds. The challenge is grabbing your visitor’s attention. You don’t have much time to do so. Studies have found that most website visitors leave within 10 seconds, and the vast majority are gone within 20 seconds. .

Food 98

Food Nonprofits Children Retail 98

Elevation

FEBRUARY 11, 2021

2020 did not lack for headlines, but one topic was an unnamed undercurrent beneath it all: data privacy. Surprising?

Nonprofits 101

Nonprofits Marketing Marketing 101

Nonprofit Marketing Guide

FEBRUARY 8, 2021

Lindsey Williams. Here is the latest submission for our Day in the Life of a Nonprofit Communicator series. This series lets you describe your workday in your own words. Lindsey’s Bio: My name is Lindsey Williams and I am the Multimedia Communications Coordinator at the Specially Gifted Foundation. At SGF, we serve families of children with disabilities by a special gift in the form of opportunity, resources, therapy equipment, monetary contribution, experience, and more.

Communication 278

Communication Children Collaborations Foundations 278

Get Fully Funded

FEBRUARY 9, 2021

A penny saved is a penny earned. Organizations are always making miracles happen on tight budgets. So, it’s hard to imagine cutting additional costs at a nonprofit. The best leaders understand two things must happen to sustain a nonprofit: SAVING money and RAISING money. Afterall, nonprofit is your tax status, it shouldn’t be your business model. Let’s focus on “saving” money by exploring 8 ways to cut costs that are easy to start today.

Energy 98

Energy Nonprofits Insurance Associations 98

Twenty Hats

FEBRUARY 8, 2021

For CVA Krista Gilmore, the point of volunteer management is to cultivate volunteer leaders. Give away the good stuff. That was the advice I received 25 years ago from an experienced volunteer director. I was new to a children’s ministry position and had little experience managing volunteers. But I was eager to learn and determined to do a good job.

Volunteerism 75

Volunteerism Volunteerism Leadership Construction 75

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

NonProfit Hub

FEBRUARY 11, 2021

Ask successful couples what their secret is and you’ll often year that effective communication and attention play an important role. One of the basic tenants of successful fundraising is donor stewardship. Donors who have shown your organization some love through their gifts are at risk of walking away if not shown some love in return. Romancing your donors should be a top priority!

Retention 62

Retention Education Education Communication 62

Nonprofit Marketing Guide

FEBRUARY 12, 2021

Happy Almost Valentine’s Day! If one of your love languages is “acts of service” I am here for you with my curated list of the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we talk about Clubhouse and TikTok, have tips for dark mode email, advice from Aristole, thoughts on how to spice up your love life, and more.

Communication 277

Communication Nonprofits Philanthropy Marketing 277

Mission Minded

FEBRUARY 10, 2021

Tips on what independent schools can do to revamp school tours to yield students during this virtual admissions cycle. The post Your Campus Tour is NOT About Your Campus appeared first on Mission Minded.

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Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 9, 2021

12 Quick Ways to Get More Instagram Followers. Instagram has been gaining popularity in recent years. It’s getting harder to get in front of the audience you like. Here are tips that will help you with that. Instagram is one of the most competitive Social Media platforms across the world. If you want to shine among the crowd, you need to boost your followers count.

Production 52

Production Social Enterprise Social Enterprise Associations 52

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Management

Foundation Group

FEBRUARY 10, 2021

The post Does Our Nonprofit Have to Register for Charitable Solicitations? appeared first on Foundation Group®.

Foundations 65

Foundations Nonprofits Education Education 65

Nonprofit Marketing Guide

FEBRUARY 8, 2021

Lindsey Williams. Here is the latest submission for our Day in the Life of a Nonprofit Communicator series. This series lets you describe your workday in your own words. Lindsey’s Bio: My name is Lindsey Williams and I am the Multimedia Communications Coordinator at the Specially Gifted Foundation. At SGF, we serve families of children with disabilities by a special gift in the form of opportunity, resources, therapy equipment, monetary contribution, experience, and more.

Communication 257

Communication Children Collaborations Foundations 257

NonProfit Hub

FEBRUARY 9, 2021

This week, we had the chance to sit down with Afam Onyema, CEO of the GEANCO Foundation. GEANCO has a wide-reaching mission in Nigeria, the home of Afam’s parents. They work to transform lives through a variety of medical and educational programs. GEANCO has also had some unique opportunities to connect with celebrities for resources and support.

Medical 44

Medical Education Education Foundations 44

Care2

FEBRUARY 9, 2021

As a nonprofit professional, you have an intimate understanding of the importance of fundraising for your organization’s overall success.

Fundraising 36

Fundraising Fundraising Nonprofits Marketing 36

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

Nonprofit Tech for Good

FEBRUARY 8, 2021

By Audrey Phillips , a customer success manager at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. A successful peer-to-peer (P2P) fundraising campaign requires thoughtful planning and a strong understanding of how to motivate your fundraisers to meet and exceed their goals.

Fundraising 127

Fundraising Fundraising Participation and motivation Public and Nonprofit Management 127

Nonprofit Marketing Guide

FEBRUARY 11, 2021

We know from our Trends Report research and experience that measuring marketing and communications work is hard. Most nonprofits don’t really take it on in a meaningful way that influences their strategies (e.g. making real changes based on data) until they reach an “expert” level of experience. So if you are just starting out with measurement, where should you begin , especially if you are fairly new to comms work or you are the first comms staffer at your nonprofit?

Production 240

Production Marketing Marketing Communication 240

Nonprofit Marketing Guide

FEBRUARY 9, 2021

A big email list is a good thing for a nonprofit, right? It means there are lots of people you can educate about your issues and activate as volunteers, donors, and advocates. Nonprofits should definitely think about ways to grow their email lists. But as with most things in life, size is not everything. Whenever I see someone bragging about the size of their email list, my first question is always, “What’s the engagement rate?”.

Education 214

Education Education Activism Management 214

Nonprofit Marketing Guide

FEBRUARY 9, 2021

A big email list is a good thing for a nonprofit, right? It means there are lots of people you can educate about your issues and activate as volunteers, donors, and advocates. Nonprofits should definitely think about ways to grow their email lists. But as with most things in life, size is not everything. Whenever I see someone bragging about the size of their email list, my first question is always, “What’s the engagement rate?”.

Education 212

Education Education Activism Management 212

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

Finance

Nonprofit Marketing Guide

FEBRUARY 12, 2021

Happy Almost Valentine’s Day! If one of your love languages is “acts of service” I am here for you with my curated list of the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we talk about Clubhouse and TikTok, have tips for dark mode email, advice from Aristole, thoughts on how to spice up your love life, and more.

Communication 159

Communication Nonprofits Philanthropy Marketing 159

Nonprofit Marketing Guide

FEBRUARY 10, 2021

Do we sound like a broken record yakking on and on about email marketing? Yes! Do we care? No! We are fired up right now about making sure nonprofits are following email marketing best practices. We’ve pretty much dedicated the entire month of February to email marketing training. So until we see these stats change, we will continue to metaphorically scream at the top of our lungs about the Nonprofit Email Apocalypse.

Marketing 141

Marketing Marketing Communication Nonprofits 141