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Do we sound like a broken record yakking on and on about email marketing? Yes! Do we care? No! We are fired up right now about making sure nonprofits are following email marketing best practices. We’ve pretty much dedicated the entire month of February to email marketing training. So until we see these stats change, we will continue to metaphorically scream at the top of our lungs about the Nonprofit Email Apocalypse.
With all that’s gone on this year, if you’re still sending generic, organization-centered communication, you’re doing a huge disservice. I know there has been some conflict about donor-centered vs community-centered, and I think we can have both. What you don’t want is to be organization-centered. You can’t communicate with your donors without focusing on them.
By Audrey Phillips , a customer success manager at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. A successful peer-to-peer (P2P) fundraising campaign requires thoughtful planning and a strong understanding of how to motivate your fundraisers to meet and exceed their goals.
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We know from our Trends Report research and experience that measuring marketing and communications work is hard. Most nonprofits don’t really take it on in a meaningful way that influences their strategies (e.g. making real changes based on data) until they reach an “expert” level of experience. So if you are just starting out with measurement, where should you begin , especially if you are fairly new to comms work or you are the first comms staffer at your nonprofit?
Every nonprofit website visitor is a potential donor. And we all want more donors, right? By telling the right stories in the right way, you can lure visitors to your donation page and inspire them to give. But it’s not as easy as it sounds. The challenge is grabbing your visitor’s attention. You don’t have much time to do so. Studies have found that most website visitors leave within 10 seconds, and the vast majority are gone within 20 seconds. .
By Kelly Pullin , Marketing Manager at RoundUp App – the nation’s largest tool for rounded up donations, giving nonprofits across the country a new stream of recurring giving. Every year it becomes more and more crucial for nonprofits to invest in online fundraising programs. According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%.
By Kelly Pullin , Marketing Manager at RoundUp App – the nation’s largest tool for rounded up donations, giving nonprofits across the country a new stream of recurring giving. Every year it becomes more and more crucial for nonprofits to invest in online fundraising programs. According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%.
Effective Tips to Help Make Your Payroll Processing Easier. Are you looking to make your Payroll processing easier? Check out our tips below and work smarter. In Germany, the relations between employees and their German employers are stringently regulated under the employment and labor laws of the country. The employees working in a company need to have employment contracts in place that reflect key areas of the employment relationship.
Lindsey Williams. Here is the latest submission for our Day in the Life of a Nonprofit Communicator series. This series lets you describe your workday in your own words. Lindsey’s Bio: My name is Lindsey Williams and I am the Multimedia Communications Coordinator at the Specially Gifted Foundation. At SGF, we serve families of children with disabilities by a special gift in the form of opportunity, resources, therapy equipment, monetary contribution, experience, and more.
A penny saved is a penny earned. Organizations are always making miracles happen on tight budgets. So, it’s hard to imagine cutting additional costs at a nonprofit. The best leaders understand two things must happen to sustain a nonprofit: SAVING money and RAISING money. Afterall, nonprofit is your tax status, it shouldn’t be your business model. Let’s focus on “saving” money by exploring 8 ways to cut costs that are easy to start today.
For CVA Krista Gilmore, the point of volunteer management is to cultivate volunteer leaders. Give away the good stuff. That was the advice I received 25 years ago from an experienced volunteer director. I was new to a children’s ministry position and had little experience managing volunteers. But I was eager to learn and determined to do a good job.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Happy Almost Valentine’s Day! If one of your love languages is “acts of service” I am here for you with my curated list of the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we talk about Clubhouse and TikTok, have tips for dark mode email, advice from Aristole, thoughts on how to spice up your love life, and more.
This week, we had the chance to sit down with Afam Onyema, CEO of the GEANCO Foundation. GEANCO has a wide-reaching mission in Nigeria, the home of Afam’s parents. They work to transform lives through a variety of medical and educational programs. GEANCO has also had some unique opportunities to connect with celebrities for resources and support.
Tips on what independent schools can do to revamp school tours to yield students during this virtual admissions cycle. The post Your Campus Tour is NOT About Your Campus appeared first on Mission Minded.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
12 Quick Ways to Get More Instagram Followers. Instagram has been gaining popularity in recent years. It’s getting harder to get in front of the audience you like. Here are tips that will help you with that. Instagram is one of the most competitive Social Media platforms across the world. If you want to shine among the crowd, you need to boost your followers count.
Lindsey Williams. Here is the latest submission for our Day in the Life of a Nonprofit Communicator series. This series lets you describe your workday in your own words. Lindsey’s Bio: My name is Lindsey Williams and I am the Multimedia Communications Coordinator at the Specially Gifted Foundation. At SGF, we serve families of children with disabilities by a special gift in the form of opportunity, resources, therapy equipment, monetary contribution, experience, and more.
Two announcements this week. 1. Two great upcoming events. I'm looking forward to seeing you at one or both of these events! Engage for Good's Winning with Corporate Partners in 2021 begins TODAY and continues through Friday. This is going to be a great event! Check it out and signup here! Looking for a global perspective on nonprofit and for-profit partnerships?
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Ask successful couples what their secret is and you’ll often year that effective communication and attention play an important role. One of the basic tenants of successful fundraising is donor stewardship. Donors who have shown your organization some love through their gifts are at risk of walking away if not shown some love in return. Romancing your donors should be a top priority!
We know from our Trends Report research and experience that measuring marketing and communications work is hard. Most nonprofits don’t really take it on in a meaningful way that influences their strategies (e.g. making real changes based on data) until they reach an “expert” level of experience. So if you are just starting out with measurement, where should you begin , especially if you are fairly new to comms work or you are the first comms staffer at your nonprofit?
A big email list is a good thing for a nonprofit, right? It means there are lots of people you can educate about your issues and activate as volunteers, donors, and advocates. Nonprofits should definitely think about ways to grow their email lists. But as with most things in life, size is not everything. Whenever I see someone bragging about the size of their email list, my first question is always, “What’s the engagement rate?”.
A big email list is a good thing for a nonprofit, right? It means there are lots of people you can educate about your issues and activate as volunteers, donors, and advocates. Nonprofits should definitely think about ways to grow their email lists. But as with most things in life, size is not everything. Whenever I see someone bragging about the size of their email list, my first question is always, “What’s the engagement rate?”.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
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Happy Almost Valentine’s Day! If one of your love languages is “acts of service” I am here for you with my curated list of the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we talk about Clubhouse and TikTok, have tips for dark mode email, advice from Aristole, thoughts on how to spice up your love life, and more.
Do we sound like a broken record yakking on and on about email marketing? Yes! Do we care? No! We are fired up right now about making sure nonprofits are following email marketing best practices. We’ve pretty much dedicated the entire month of February to email marketing training. So until we see these stats change, we will continue to metaphorically scream at the top of our lungs about the Nonprofit Email Apocalypse.
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