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One of the significant benefits of multicultural marketing is that it’s simply the right thing to do. However, it can also help you increase brand awareness and help your nonprofit better fulfill its mission. People want to associate with brands and organizations that align with their societal values more than ever.
Last week Kivi and I presented a webinar on peaceful time management solutions – emphasis on “peaceful.” We didn’t want to just share a list of tools and best practices on productivity, but wanted to get you to look at your time management in a completely different way. One of the big things we wanted to focus on was how so much of today’s culture is designed to work against your productivity.
Your nonprofit organization may have cut back on some expenses over the past two years. When times are tough, some organizations, especially small ones with limited resources, veer towards trimming and often say “we can’t afford this.” This is known as the scarcity mindset. Be careful before you nix something you think you can’t afford. It may be something you should be investing in.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Your people are your most important resource. Since they are doing such amazing work, don’t allow policies that punish them, but look to reward, encourage, and celebrate them instead.
Having a good Friday the 13th? Let’s chase away any bad luck with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have new LinkedIn features, how to talk about overhead, multicultural marketing, Musk’s latest, and more. It’s time for Mixed Links… Claire Axeldar tells you What to Say When Your Donor Asks: How Much do you Spend on Overhead?
How much time do you spend thinking about where your donors are coming from ? Or how they’re landing on your donation page? If you answered something along the lines of ‘not much’, ‘do I need to?’, then you might want to keep reading. It is super important to understand where your donors are coming from and how you could be acquiring more! With many ongoing marketing initiatives, whenever you see a boost in performance, it is fair to be wondering: was it that Facebook post that did really well,
How much time do you spend thinking about where your donors are coming from ? Or how they’re landing on your donation page? If you answered something along the lines of ‘not much’, ‘do I need to?’, then you might want to keep reading. It is super important to understand where your donors are coming from and how you could be acquiring more! With many ongoing marketing initiatives, whenever you see a boost in performance, it is fair to be wondering: was it that Facebook post that did really well,
ABFE held their annual conference “Harambee: Let’s All Pull Together” recently with a mix of in-person and hybrid sessions. Several Candid team members attended, including director of research Grace Sato who presented at the session “Historic Partnerships, Historic Change: Using Philanthropy to Transform HBCUs and their Impact on the Black Community”; and senior director of research Cathleen Clerkin and senior research analyst Mantin Diomande who both spoke at “Black-led Nonprofit Organizations:
Board orientation for new or prospective members can be as varied as the organizations those trustees have been called to serve, and a strong orientation program is critical to effective board governance. This is a first opportunity for novice trustees to develop their understanding of board operations.
We have been talking about the Overhead Myth and the Nonprofit Starvation Cycle for many years, but there has been only modest progress on donor demands that result in underinvestment in nonprofit infrastructure, and malnourished organizations. But if the Overhead Myth keeps us all hungry, the Nonprofit Starvation Cycle is not all the donors’ fault. […].
The foundation of an effective fundraising strategy is built on the relationships your team forms with the people who power your mission. Every member of your nonprofit team already knows how to build strong relationships with friends, co-workers, family members, significant others, and more. Magic happens when you build those kinds of relationships with your prospects and donors.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
It’s the question on all our minds as we look to a world in which we coexist with COVID-19: what does a return to the office look like? Entirely remote or entirely in-person arrangements don’t appeal to a majority of the workforce, but the murky area in between has proved to be incredibly challenging to navigate. COVID-19 forced organizations to reconsider how work gets done, and Candid was no exception.
If you find strategic planning to be boring, time-consuming, and difficult to put to use, you're not alone. A simple and effective plan is essential in determining success. Here are some of the top reasons why you may be struggling to get your plan off the ground and create real impact.
If your nonprofit uses donations of supplies, services, and even time to help fund your operations, you need to know about recent changes in accounting standards for in kind donations. All the way back in 2020, the Financial Accounting Standards Board (FASB) released new standards for “ Presentation and Disclosures by Not-for-Profit Entities for Contributed Nonfinancial Assets.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Enough is enough. Nonprofit leaders need to set actual fundraising goals. Unfortunately, nonprofit leaders rarely do. Rather than setting a clear goal, leaders pressure fundraising professionals to raise more. “More” is vague and immeasurable. “More” is unacceptable. “More” grinds us all, even the best fundraising professionals, to a pulp.
Volunteers are one of the many important lifelines for nonprofit organizations. To achieve goals with volunteers, requires planning, organization and effective communication since engaging with volunteers is just as important to fundraising as it is to engage with donors. .
Generation Z volunteers are a vital contributor to the nonprofit world. With a passion for positive impact, this segment of volunteers can help your nonprofit reach its mission. Who is Generation Z? Generation Z (or Gen-Z for short), represents individuals born between 1997 and 2012. According to a report , published by the Pew Research Center, Gen-Z is the most racially and ethnically diverse generation to date.
The IRS recognizes many different types of nonprofit organizations. Within those organizations, though, the 501(c)3 stands apart because of the unique tax benefits it enjoys. In addition to not paying income taxes, individuals and corporations that donate to a 501(c)(3) nonprofit can claim a tax deduction for their donations. But even within the 501(c)(3) organizations, there are various types of organizations.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Once you set your marketing plan in motion, you’re not done. You should periodically perform a nonprofit self-audit to see how your website, email marketing, and social media are performing. Otherwise, you can spend a lot of time being busy, but not being productive. You see, marketing is a cycle of execution, analysis, and tweaking. What’s working?
Some organizations have implemented a special monthly donor concierge. It offers a fantastic opportunity for nonprofits to build relationships with their monthly givers. Nothing is a more powerful motivator than speaking to donors and finding out why they give monthly.
Donors make more personal and practical calculations in their giving decisions than most organizational and advancement leaders recognize. Alumni most likely to give to their alma maters, for instance, are those who believe that the lasting value of their education greatly outweighed the cost – no matter how much they paid. Those that believe the cost outweighed the value are highly unlikely to give, no matter how little they paid.
How to Boost Your SEO in 5 Steps. Ready to take your business to the next level? See how you can boost your SEO with these 5 tips. Search engine optimization, or SEO, promotes the visibility of your website to generate organic traffic and leads. The process of improving your rankings for highly relevant keywords can take several weeks and months, and though you may experience continuing fluctuations in your company’s metrics, you should see steady growth as you increase your investment in digita
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
If you’re searching to find more donors for your nonprofit and increase your incoming revenue, the Internet and your nonprofit website are great places to start. After all, as our fundraising landscape continues to change and the nonprofit sector is filled with new and exciting software solutions, online engagement is becoming more important than ever. .
In this episode of The NonProfit Voice, Amanda Cole, editor-in-chief of NonProfit PRO, is joined by Jarrett Collins, president of Pan-Mass Challenge, a bike-a-thon that benefits the Dana-Farber Cancer Institute.
Think about your fundraising database for a second. Whether you use Bloomerang, Raiser’s Edge or some other app, you likely have some feelings about it. I can remember when I was a Raiser’s Edge user and hated it- too big for what we needed and too cumbersome in its UI. For others, it’s the perfect fit. Either way, you have an opinion and that opinion influences your use of the app.
Creative Photoshop Techniques in the Marketing & Advertising Industry. Marketing and Advertising is becoming more and more competitive. Stand out from the crowd by using breathtaking images. See how Photoshop can help. Photoshop is one of the best tools for image manipulation and enhancement. There are some pretty unbelievable things you can do with Photoshop.
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
The buzzword blazing through marketers’ social media right now is messaging. Whether you are in the for-profit or nonprofit sector, everyone is talking about the message and why it’s essential, from fund development to overall visibility. . In the fund development world, messaging is your nonprofit’s pitch to funders. Its purpose is to provide a strong case for support to encourage partnership or investment.
Your brand can play a big part in attracting and retaining donors. But do you know how to market your brand effectively? Get answers to all your questions about branding from a renowned nonprofit design expert, Lidia Varesco Racoma, in our free Ask Me Anything-style workshop. This collaborative and fun Q&A will offer insights and tips for making your organization’s branding more targeted.
Many fundraisers don’t understand the world of big philanthropy. Why not? Because they don’t understand wealth. They don’t understand charitable instruments. So, let’s start with some basics. Because that’s where the money is. In the U.S., the most important charitable instruments include, Charitable remainder and lead trusts. Donor advised funds, and.
??? Three things this week. ?? Join me and Accelerist CEO Brittany 'Brit-Bit' Hill ??????? Tomorrow, May 12th @ 3pm EDT for the unveiling of the very latest research on giving at the register (aka Point-of-Sale fundraising). ?? Economic issues. Brittany will unpack how economic factors like inflation and interest rate spikes will influence POS giving through the rest of the year. ??
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
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