Nonprofit Marketing Guide

MARCH 19, 2018

Jenna Czaplewski. Welcome to our latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Jenna Czaplewski is the Director of Communications for the Coalition for Children, Youth & Families.

Communication 205

Communication Children Nonprofits Finance 205

Ann Green

MARCH 19, 2018

I’m not a fan of jargon, but nonprofit organizations seem to love it. If I see one more appeal letter, thank you letter, and newsletter article laced with terms like at-risk youth, underserved communities, leverage, and impactful, I’m going to scream. I think people use jargon because it’s an insider language and it makes them feel like they’re “in the know” in their professional community.

Healthcare 123

Healthcare Advertising Food Communication 123

Selfish Giving

MARCH 21, 2018

The nonprofit community lost an important corporate partner last week when Toys "R" Us announced it was closing all of its U.S. stores. Whether the storied retailer was murdered Caesar-like on the Ides of March by Amazon, Target and Walmart , or was a victim of gross mismanagement , was hotly debated on the Internet last week. But one thing is for sure: causes will lose millions when Toys "R" Us disappears from malls and retail parks this spring.

Retail 100

Retail Children Fundraising Fundraising 100

Nonprofit Tech for Good

MARCH 20, 2018

The first “Donate Now” button was released in 1999 by Groundspring, a nonprofit founded by San Francisco-based Tides Foundation , and throughout the early 2000’s young Gen-Xer nonprofit professionals pioneered the use of “Donate Now” buttons. They experimented with placement and color, SEO, and new email marketing services, such as ConstantContact and MailChimp.

Fundraising 91

Fundraising Fundraising Technology Retention 91

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Nonprofit Marketing Guide

MARCH 22, 2018

Angela Crist. Self-proclaimed “recovering nonprofit CEO, Angela Crist, joins us again to talk about the importance of professional photography. ~Kristina. Guest Post by Angela Crist. Have you ever pulled back on a marketing piece to avoid scrutiny for “spending too much on marketing”? Do you have a beautifully designed and written website filled with cell phone pics?

Marketing 167

Marketing Marketing Communication Nonprofits 167

The Agitator

MARCH 20, 2018

There’s an old joke at the right that often feels like nonprofit marketing. While we do and should have ambitions of expanding the charitable giving pie, we also want to secure our own organization’s piece of said pie. One of the points Kevin made yesterday is that organizations are differentiating themselves by creating donor journeys based on donor identity.

Values 89

Values Retention Nonprofits Governance 89

iMarketSmart

MARCH 21, 2018

Your donors want a partner, not a solicitor. Partners ask for advice before asking for money. Partners looking for advice are looking to collaborate. Partners requesting advice are less threatening. Partners requesting advice motivate supporters to ‘lean’ in. Partners requesting advice inspire exponentially more dollars throughout their long-term, mutually beneficial relationships.

Collaborations 65

Collaborations Fundraising Fundraising Philanthropy 65

Nonprofit Marketing Guide

MARCH 21, 2018

If you missed it, Antionette Kerr’s blog post from last week talked about “crunchy” conversations – those discussions when someone says something offensive and your body immediately reacts negatively. Whether it’s a straight-up racist uncle at Thanksgiving or a well-meaning, but clueless, co-worker, we’ve all felt the “crunch” at one time or another.

Communication 127

Communication Culture Nonprofits 127

The Agitator

MARCH 21, 2018

A couple months ago, I argued that cost to acquire (CTA) was one of only two metrics that matter in a deep, comprehensive way. (The other one, for those who like spoilers, was donor lifetime value.). And yet, CTA can lie. If one acquisition mail package has a response rate of 1.1% and an average gift of $28, you’d pick that over another with a response rate of 1% and an average gift of $25, right?

Retention 63

Retention Values Nonprofit Management Management 63

Fundraising Coach

MARCH 19, 2018

The Science of Giving: Why Your Brain Craves Meaning. by Laura A. Roser. Your brain is a meaning magnet. It can’t help it; it’s been conditioned. Since the hunter and gatherer days, humans have tried to make sense of the world. From the Egyptians and Greeks with their gods to philosophers with their theories to scientists with their hypotheses to small towns with their gossip, we crave explanations.

Philanthropy 58

Philanthropy Children Values Universities 58

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

iMarketSmart

MARCH 22, 2018

Joining Engagement Fundraising is Andrew Olsen, senior vice president of Newport One. If you are a fundraiser trying to find that silver bullet then this episode is for you. Andrew will be diving into why there are no silver bullets or unicorns and instead why it takes a lot of little things to make a big impact. Click here to listen on YouTube! Topic Timestamps.

Culture 63

Culture Fundraising Fundraising Marketing 63

Nonprofit Marketing Guide

MARCH 20, 2018

I’m working on a new two-part webinar series for late April on building an organizational culture that supports your communications work. . I’d love to hear what questions or challenges you are facing in the comments. Or you can email me directly. . I’m using a basic definition of culture: The shared assumptions, values, beliefs, attitudes, and standards that govern how people behave.

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Culture Communication Nonprofit governance and management Governance 120

Bloomerang

MARCH 23, 2018

There are a lot of strategies out there about the best ways to begin a new capital campaign. And because no two campaigns are exactly the same, it can be difficult to find information and best-practices that fit your unique scenario. Generis , a consultant group specializing in helping faith-based nonprofits, churches, and christian schools fund their visions, recently published a helpful checklist outlining important considerations before launching a new campaign.

Non-Profits 52

Non-Profits Culture Education Education 52

The Agitator

MARCH 19, 2018

Yesterday Roger outlined the failings of alleged-segmentation systems that aren’t customized to your organization. Today, I’d like to suggest a proven, low-risk approach to dramatic improvement through better segmentation. It’s hard to get away from the significant advantages that come with being a mature nonprofit brand: you can get very good at delivery, incremental efficiency, and volume.

Manufacturing 53

Manufacturing Retention Communication Management 53

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Management

iMarketSmart

MARCH 19, 2018

The market/sector has been ‘flooded’ with people talking about donor retention for many years now. Many of them make money selling software and services that supposedly help fundraisers improve their donor retention. Yet after all their talk, the statistics say that donor retention just keeps going down. The number of donors giving to charity keeps declining while total charitable dollars keep increasing.

Retention 56

Retention Production Values Marketing 56

Nonprofit Marketing Guide

MARCH 23, 2018

The Hound. Auburn, AL. As you’re winding down your week, join me for the best articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links…. Missed the CALM not BUSY webinar? Kivi is presenting it for PRSA’s Nonprofit Section on March 29 and you can attend free, even if you aren’t a member.

Communication 103

Communication Organizational Development Leadership Nonprofits 103

NonProfit Hub

MARCH 20, 2018

This article was originally published in Nonprofit Hub Magazine. Everyone has a favorite story. Whether it comes in the form of a book, a comic, a movie or a video game, we all have stories that we like and ones that we decidedly dislike. Maybe we fell in love with the characters, or maybe it was the writing, the setting or the theme. Some of our favorite stories are fiction, and some of them are nonfiction.

Nonprofit governance and management 54

Nonprofit governance and management Nonprofits Psychology Governance 54

The Agitator

MARCH 22, 2018

Facebook gave us the first hit free: get your constituents to like your page and you’ll be able to talk with them on their platform free. What they meant was “get your constituents to append their own interest data to Facebook’s copious data stores and Facebook will sell it to others.”. It doesn’t matter anymore: the hook is set. There is (almost) no organic reach anymore.

Advertising 45

Advertising Medical Philanthropy Foundations 45

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

EveryAction

MARCH 22, 2018

We're just a few weeks away from one of the most highly anticipated nonprofit conferences of the year , and we're so excited to be headed down South to the Big Easy! Considering our team is obsessed with all that is NOLA, we thought we'd share some favorite local spots to eat, drink, party, and enjoy the sights while visiting for the Nonprofit Technology Conference.

Food 43

Food Technology Marketing Marketing 43

iMarketSmart

MARCH 23, 2018

Follow-up failure. Follow-up failure is prevalent in every business category around the world. In 2011, the Harvard Business Review studied 2,241 U.S. companies to see how quickly they followed up on web-generated leads. What they found was alarming considering the astronomical amounts of resources that private-sector businesses spend on generating leads.

Associations 40

Associations Fundraising Fundraising Philanthropy 40

Fundraising Coach

MARCH 19, 2018

The Science of Giving: Why Your Brain Craves Meaning. by Laura A. Roser. Your brain is a meaning magnet. It can’t help it; it’s been conditioned. Since the hunter and gatherer days, humans have tried to make sense of the world. From the Egyptians and Greeks with their gods to philosophers with their theories to scientists with their hypotheses to small towns with their gossip, we crave explanations.

Philanthropy 40

Philanthropy Children Values Universities 40

Care2

MARCH 19, 2018

We are thrilled to announce that Care2, hjc, NTEN, and Resource Alliance have just released the 2018 Digital Outlook Report.

Universities 41

Universities Marketing Marketing Nonprofits 41

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

Finance

EveryAction

MARCH 19, 2018

There are thousands of nonprofits changing the world in big and small ways every single day. The best of these nonprofits know that one of the major keys to success is using top-notch nonprofit tools to run smart, creative, and impactful campaigns. We’re incredibly fortunate to power many of these organizations, helping raise more money and maximize their impact along the way.

Environmental 43

Environmental Technology Activism Education 43

Pam Moore

MARCH 18, 2018

How would you like an open rate of 80% on communication you send to an audience who has opted in to receive information from you? Sounds pretty good, right? Facebook Messenger and Chatbots are the talk of the social web in 2018. Is it all hype? Or is Facebook Messenger something you should be using for your business? If you know me, you know I try to avoid getting too excited about shiny objects.

Advertising 159

Advertising Technology Values Marketing 159

The Agitator

MARCH 18, 2018

Grandma Craver always advised: “Never wake a sleeping snake to kill it.”. And generally, I try to follow her advice. But, over the weekend The New York Times ran a blockbuster of a piece How Trump Consultants Exploited the Facebook Data of Millions. Behind the story is the tale of a voter profiling firm named Cambridge Analytica that claimed to have developed a “so-called psychographic modeling techniques” – that would be the secret sauce to be slathered on voters to bring out the Trump vote in

Fundraising 45

Fundraising Fundraising Values Donor Motivation 45