Sat.May 05, 2018 - Fri.May 11, 2018

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How to Make Your Email Messages Stand Out

Ann Green

Email is often the primary way nonprofits communicate with their donors and there’s a reason for that. It’s fast, easy, relatively inexpensive, and almost everyone has an email address. You can quickly get a message out to a lot of people. Email, unlike social media, is something you can control. You don’t have to rely on a social media algorithm to hope your message ends up in your donor’s feed.

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Ep264: This Household Products Company is Cleaning Up with Cause Marketing

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Mike Esposito , Director of U.S. Marketing at household cleaning tools brand O-Cedar about their involvement in Habitat for Humanity's Home is the Key cause marketing initiative that's now in its second year. On the show, Megan, Mike and I discuss: Mike Esposito, O-Cedar. Tell us more about O-Cedar and your partnership with Habitat for Humanity?

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Crying in Your Car After Work? You Have Two Options

Nonprofit Marketing Guide

Earlier today I interviewed an awesome nonprofit communications director about how she transformed the culture of communications at her organization. I’ll share her name and story soon, but one experience she mentioned can’t wait, because I know someone reading this blog needs to hear this message today. If you are crying in your car at the end of the day because the culture and coworkers at your office are so inhospitable to you as a communications professional, as I see it, you hav

Culture 113
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Dining With Donors

The Agitator

It had been years since I visited an all-night diner. So, the other night, road weary and longing for a cheeseburger and fries, I pulled into a real live, old-fashioned, aluminum clad diner and made my way to a booth with its own jukebox. Heaven. BUT… something was amiss. Out of place. Unfamiliar. With my cheeseburger and fries fresh before me I reached for the ketchup bottle.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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The Best Email Solicitation I Ever Read

Mission Minded

I wrote this post six years ago and it contains relevant information today. Whether you send emails to ask for financial support, volunteers, or to encourage action and engagement, apply the six lessons at the end of this post to ensure what you write is something people actually want to read. -Jennie Winton At Mission […]. The post The Best Email Solicitation I Ever Read appeared first on Mission Minded.

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Newsletter: Cause Marketing for 'Boring' Industries ; Wendy's Loses Pigtails for a Cause ; Why is Tom's Shoes Struggling?

Selfish Giving

Are you attending the Engage for Good Conference in Chicago later this month? I hope you are because when it comes to cause marketing it's the biggest conference of the year! And the day before the official conference begins - Tuesday, May 22nd at 3:30pm - I'm hosting a Social Impact Mastermind to help people get to know one another and to share challenges and opportunities.

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“Sorry, We’re Too Busy to Improve”

The Agitator

“No one is working 10-12 hours a day. Being busy is not working. Taking calls and meetings is a waste. Whenever someone tells me they’re actually working 12-14 hours a day [I ask] are you working or is your time filled with tiny blocks of b t ore are there large blocks of uninterrupted time?”. That is the insight of Jason Fried, Co-Founder and CEO of Basecamp , the makers of productivity and collaboration software.

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The 7 Deadly Sins of Asking for Donations

NonProfit Hub

Even after loads of practice, asking for donations can make our palms sweat and our hair stand up. It’s not easy, and it shouldn’t be — after all, you’re asking people to part with their hard-earned money. But don’t worry: as long as you avoid these common mistakes, your fundraising efforts will be just fine — even if your palms are still a little sweaty. 1.

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Life is too short for bullsh#t!

iMarketSmart

Why do they fail? I’ve met with hundreds of organizations since I began helping nonprofits and I can tell you that I’ve seen all kinds of poor performers. There are organizations that failed to see the writing on the wall while others simply treated their donors poorly. There are those that developed poor habits and structures over time that finally came crumbling down like a house of cards.

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Day in the Life of a Nonprofit Communicator – Tara Collins

Nonprofit Marketing Guide

Tara Collins. Welcome to our latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Before 8:00 a.m. – Up at 5am.

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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Lousy Boards, Lousy Bosses

The Agitator

Yesterday’s email yielded a field report from the circuit-riding Tom Ahern summarizing the dangers of lousy bosses and boards. . He had just previewed a new training session — Everyone’s a Critic– with an audience drawn from a few universities, the Girl Scouts, some hospital, social services, arts/museums and a hospice. Tom reports that “after two hours the group came to these conclusions: “FUNDRAISING is hard work…ALWAYS.”.

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5 New Ways to Fundraise

NonProfit Hub

This article was originally published in Nonprofit Hub Magazine. Fundraising: a concept those of us in the nonprofit sector may groan about, but understand that it’s a necessary evil. For years, we’ve done it the same way—big events, door-to-door asks, social media pleas. And seemingly, it’s worked. But there’s a cultural shift happening in the nonprofit sector.

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Are you playing games with your supporters?

iMarketSmart

Sadly some fundraisers think they’re playing a game. But if only one participant is playing, what’s the other one doing? Being played! At its core, fundraising is not about games. It’s about service. So step outside of yourself and your organization. Feel what it’s like to be a donor. Put yourself in their shoes. Think about what they need (and deserve).

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Mixed Links for Nonprofit Communicators

Nonprofit Marketing Guide

It’s finally Friday! Let’s celebrate with the best articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links…. First things first, the FTC urges Twitter users to change passwords. Have you asked Does Social Media Impact SEO? Hootsuite Ran an Experiment to Find Out. Roger Craver looks at what happens when you’re too busy to improve.

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Why Every Small Business Needs an HCM Solution: A Comprehensive Guide

Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

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Monthly Giving Part 4: Stewarding Monthly Donors

The Agitator

For reasons attributable only to sloth or ignorance far too many organizations sign up monthly donors then walk away. No thank you. No phone call. No newsletter. Nothing. And they wonder why these precious donors lapse. Really? In a moment I’ll share the top three tips on stewarding (treating donors like human beings) monthly donors offered by monthly giving guru Erica Waasdorp. .

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Planned Giving 101: What Nonprofits Need to Know

EveryAction

One of today’s biggest areas of growth for nonprofit fundraising is Planned Giving. It is estimated that over the next 25 years nearly $6 trillion will transfer to charitable organizations through bequests, trusts and other planned gifts. Just last year, over $30 billion was transferred via bequests alone. Because of the unique legal, administrative, and personal aspects of planned gifts, managing the process can be a complicated task for Development professionals, especially without tools that

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Is a day of reckoning coming for fundraisers and their employers?

iMarketSmart

Fundraisers like you are in a difficult spot. You’re constantly being asked to raise more money by your board of directors, but you don’t have the staff, resources, or tools to do it the right way. You’re probably overworked and underpaid. You may be patient, empathetic to your cause, and full of good intentions. You know you need to create relationships and speak to donors one-to-one, but all too often, the demands of the position force you or your marketing staff to communicate one-to-many.

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Join Me for the Summer of CALM?

Nonprofit Marketing Guide

Here’s my personal invitation to you and your communications team (if you have one): I’d love for you to join me for the Summer of CALM. Here’s how it works: You sign up your team and right away I’ll mail out three signed copies of the CALM not BUSY book. (You can order more if you need more than three). You’ll take the CALM Assessment and get your CALM Score.

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Best Practices to Streamline Compensation Management: A Foundation for Growth

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

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A potpourri of updates

The Agitator

Here at The Agitator, we pride ourselves on well-reasoned, thoughtful posts that explore important themes in depth often over a week. This isn’t going to be one of those weeks. This is going to be a week of potpourri, using the popular Jeopardy definition of “doesn’t fit into any other category.”. So we’ll start with three updates on pieces that ran earlier this year.