Ann Green
MAY 10, 2018
Email is often the primary way nonprofits communicate with their donors and there’s a reason for that. It’s fast, easy, relatively inexpensive, and almost everyone has an email address. You can quickly get a message out to a lot of people. Email, unlike social media, is something you can control. You don’t have to rely on a social media algorithm to hope your message ends up in your donor’s feed.
Selfish Giving
MAY 8, 2018
Today on CauseTalk Radio , Megan and I talk to Mike Esposito , Director of U.S. Marketing at household cleaning tools brand O-Cedar about their involvement in Habitat for Humanity's Home is the Key cause marketing initiative that's now in its second year. On the show, Megan, Mike and I discuss: Mike Esposito, O-Cedar. Tell us more about O-Cedar and your partnership with Habitat for Humanity?
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Nonprofit Marketing Guide
MAY 10, 2018
Earlier today I interviewed an awesome nonprofit communications director about how she transformed the culture of communications at her organization. I’ll share her name and story soon, but one experience she mentioned can’t wait, because I know someone reading this blog needs to hear this message today. If you are crying in your car at the end of the day because the culture and coworkers at your office are so inhospitable to you as a communications professional, as I see it, you hav
The Agitator
MAY 8, 2018
It had been years since I visited an all-night diner. So, the other night, road weary and longing for a cheeseburger and fries, I pulled into a real live, old-fashioned, aluminum clad diner and made my way to a booth with its own jukebox. Heaven. BUT… something was amiss. Out of place. Unfamiliar. With my cheeseburger and fries fresh before me I reached for the ketchup bottle.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Mission Minded
MAY 9, 2018
I wrote this post six years ago and it contains relevant information today. Whether you send emails to ask for financial support, volunteers, or to encourage action and engagement, apply the six lessons at the end of this post to ensure what you write is something people actually want to read. -Jennie Winton At Mission […]. The post The Best Email Solicitation I Ever Read appeared first on Mission Minded.
Selfish Giving
MAY 9, 2018
Are you attending the Engage for Good Conference in Chicago later this month? I hope you are because when it comes to cause marketing it's the biggest conference of the year! And the day before the official conference begins - Tuesday, May 22nd at 3:30pm - I'm hosting a Social Impact Mastermind to help people get to know one another and to share challenges and opportunities.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
The Agitator
MAY 7, 2018
“No one is working 10-12 hours a day. Being busy is not working. Taking calls and meetings is a waste. Whenever someone tells me they’re actually working 12-14 hours a day [I ask] are you working or is your time filled with tiny blocks of b t ore are there large blocks of uninterrupted time?”. That is the insight of Jason Fried, Co-Founder and CEO of Basecamp , the makers of productivity and collaboration software.
NonProfit Hub
MAY 8, 2018
This article was originally published in Nonprofit Hub Magazine. Fundraising: a concept those of us in the nonprofit sector may groan about, but understand that it’s a necessary evil. For years, we’ve done it the same way—big events, door-to-door asks, social media pleas. And seemingly, it’s worked. But there’s a cultural shift happening in the nonprofit sector.
iMarketSmart
MAY 11, 2018
Why do they fail? I’ve met with hundreds of organizations since I began helping nonprofits and I can tell you that I’ve seen all kinds of poor performers. There are organizations that failed to see the writing on the wall while others simply treated their donors poorly. There are those that developed poor habits and structures over time that finally came crumbling down like a house of cards.
Nonprofit Marketing Guide
MAY 7, 2018
Tara Collins. Welcome to our latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Before 8:00 a.m. – Up at 5am.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
The Agitator
MAY 10, 2018
Yesterday’s email yielded a field report from the circuit-riding Tom Ahern summarizing the dangers of lousy bosses and boards. . He had just previewed a new training session — Everyone’s a Critic– with an audience drawn from a few universities, the Girl Scouts, some hospital, social services, arts/museums and a hospice. Tom reports that “after two hours the group came to these conclusions: “FUNDRAISING is hard work…ALWAYS.”.
NonProfit Hub
MAY 11, 2018
Even after loads of practice, asking for donations can make our palms sweat and our hair stand up. It’s not easy, and it shouldn’t be — after all, you’re asking people to part with their hard-earned money. But don’t worry: as long as you avoid these common mistakes, your fundraising efforts will be just fine — even if your palms are still a little sweaty. 1.
iMarketSmart
MAY 9, 2018
Sadly some fundraisers think they’re playing a game. But if only one participant is playing, what’s the other one doing? Being played! At its core, fundraising is not about games. It’s about service. So step outside of yourself and your organization. Feel what it’s like to be a donor. Put yourself in their shoes. Think about what they need (and deserve).
Nonprofit Marketing Guide
MAY 11, 2018
It’s finally Friday! Let’s celebrate with the best articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links…. First things first, the FTC urges Twitter users to change passwords. Have you asked Does Social Media Impact SEO? Hootsuite Ran an Experiment to Find Out. Roger Craver looks at what happens when you’re too busy to improve.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
The Agitator
MAY 9, 2018
For reasons attributable only to sloth or ignorance far too many organizations sign up monthly donors then walk away. No thank you. No phone call. No newsletter. Nothing. And they wonder why these precious donors lapse. Really? In a moment I’ll share the top three tips on stewarding (treating donors like human beings) monthly donors offered by monthly giving guru Erica Waasdorp. .
Nonprofit Marketing Guide
MAY 8, 2018
Here’s my personal invitation to you and your communications team (if you have one): I’d love for you to join me for the Summer of CALM. Here’s how it works: You sign up your team and right away I’ll mail out three signed copies of the CALM not BUSY book. (You can order more if you need more than three). You’ll take the CALM Assessment and get your CALM Score.
The Agitator
MAY 6, 2018
Here at The Agitator, we pride ourselves on well-reasoned, thoughtful posts that explore important themes in depth often over a week. This isn’t going to be one of those weeks. This is going to be a week of potpourri, using the popular Jeopardy definition of “doesn’t fit into any other category.”. So we’ll start with three updates on pieces that ran earlier this year.
iMarketSmart
MAY 7, 2018
Fundraisers like you are in a difficult spot. You’re constantly being asked to raise more money by your board of directors, but you don’t have the staff, resources, or tools to do it the right way. You’re probably overworked and underpaid. You may be patient, empathetic to your cause, and full of good intentions. You know you need to create relationships and speak to donors one-to-one, but all too often, the demands of the position force you or your marketing staff to communicate one-to-many.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
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