Nonprofit Marketing Guide
MAY 24, 2018
Nonprofit leaders often complain about limited resources — and with good reason. After all, even the best-run nonprofits lack the money or the staff to accomplish everything they set out to do. But while money is tight, there’s one resource that is almost always in ample supply: words. Often, nonprofit websites and print materials are burdened with way too much text.
Selfish Giving
MAY 23, 2018
The big news this week is that I'm at the Engage for Good Conference in Chicago Wednesday and Thursday. For cause marketing geeks like me #EFG2018 is like dying and going to heaven! It's that much fun! Are you at the conference too? Or are you in Chicago (even for the day!)? I would love to meet you. I look like this guy >>> That's me throwing down some wisdom at last year's conference.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Agitator
MAY 20, 2018
If you care about the future of your monthly giving program I urge you to take 2 minutes and complete this confidential Agitator Survey. Here’s why. As technology changes and competition increases, many organizations are switching CRM database vendors and credit card payment processors. SURPRISE! Many organizations making this switch are discovering to their shock that either their old CRM or old payment processor—or both– are refusing to transfer their monthly donors’ credit card or oth
Fundraising Coach
MAY 24, 2018
Fundraising is a counter-intuitive profession. But it is a profession. Experts research fundraising tactics and test strategies to find out what works. Often, the results seem illogical. Like is the case in writing fundraising letters that actually raise money. The We/I Test. In our fundraising letters, we typically think our job is to convince donors that we - the nonprofit is a safe investment.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Nonprofit Marketing Guide
MAY 21, 2018
Mark Zobel. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Dr. Mark Zobel is the Director of Annual Giving at Blackburn College in Carlinville, Illinois, where he also holds an adjunct faculty appointment, teaching an introductory cou
Selfish Giving
MAY 22, 2018
Today on CauseTalk Radio , Megan and I talk to Chris Jarvis , Partner, Realized Worth and Executive Director, RW Institute , about a recent episode of the Freakonomics podcast entitled Does Doing Good Give You License to be Bad. The show makes some pretty serious claims about CSR programs that we examine and debunk! On the show, Megan, Chris and I discuss: Chris Jarvis, RW Institute.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Fundraising Coach
MAY 24, 2018
Fundraising is a counter-intuitive profession. But it is a profession. Experts research fundraising tactics and test strategies to find out what works. Often, the results seem illogical. Like is the case in writing fundraising letters that actually raise money. The We/I Test. In our fundraising letters, we typically think our job is to convince donors that we – the nonprofit is a safe investment.
Nonprofit Marketing Guide
MAY 25, 2018
The Hound. Auburn, AL. Welcome to the – almost – weekend! I’ve picked out some of the best articles, posts, tips, and more from around the world of marketing and fundraising. Today’s batch includes a new feature for Facebook Groups, trends in video, and copywriting mistakes among other things. It’s time for Mixed Links…. Find out How to Use Facebook Group Units to Organize Your Content.
NonProfit Hub
MAY 24, 2018
Gain some inspiration with these motivational quotes from top nonprofit thought leaders and learn how you can apply them to your own organization! Most “inspirational” quotes sound nice, but often lack substance or educational value. We’ll break each of them down to provide tactical takeaways for you and your nonprofit. 1. “ A few people of integrity can go a long way.”.
EveryAction
MAY 24, 2018
The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. With data from 154 nonprofit participants, we are once again treated to invaluable insights on numerous facets of digital engagement, covering websites, email messaging, online engagement, social media posts, and digital ads. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
The Agitator
MAY 24, 2018
Let me guess. This month, your inbox looks more or less like mine below. Your turn to guess. How many of these did I give my consent to? How many did I read or even open? My work relates closely to GDPR. Yet I didn’t bother with any of these. As a sector we’ve been consumed by GDPR for the last couple of years. But not all supporters are aware of this change or what it means.
Nonprofit Marketing Guide
MAY 23, 2018
I am working on a new keynote presentation that I’ll be giving in late June on how nonprofits can collaborate on marketing communications. I would love to feature your organization in my presentation if you’ve been involved in anything like. Developing a new brand to represent products/services from multiple nonprofits. Jointly targeting a specific group of potential clients, volunteers, or supporters with a unified message that benefits two or more nonprofits.
NonProfit Hub
MAY 21, 2018
This article was originally published in Nonprofit Hub Magazine. A mantra is a thought or expression that encompasses your basic beliefs. Similar to a mission or brand positioning statement, mantras help capture and bring focus to your goals. Aligning your marketing goals and tasks with your brand can sometimes be a chore, so having a couple marketing mantras to look back on is always helpful!
EveryAction
MAY 21, 2018
Planned Giving is a steadily growing area of focus for nonprofit fundraisers. Recent studies show that 33% of Americans are willing to consider making a bequest to a nonprofit organization, but only 5.3% of those over 50 have actually committed to doing so. With such a large group of potential donors waiting to be engaged, more and more nonprofits are devoting time and resources to Planned Giving programs.
Advertisement
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
The Agitator
MAY 23, 2018
This time, I’m going with a non-fundraising book: Hacking Marketing by Scott Brinker of Chief Marketing Technologist fame. The idea is how to take the lessons from the agile software development movement and apply them to more traditional marketing. In the book, Scott espouses agile marketing values of: Individuals and interactions over processes and tools.
Nonprofit Marketing Guide
MAY 22, 2018
Nonprofit communications directors have LOTS of decisions to make. Some are small, like word choice in a tweet, and some are big and complicated, like prioritizing communications strategies to best support the growth of your nonprofit. And, of course, there’s a lot in between. In my new book, CALM not BUSY (Amazon) , I included several chapters that address decision making and how to overhaul it at your nonprofit if it’s not as smooth and strategic as you might hope.
iMarketSmart
MAY 23, 2018
On Monday I wrote about the oversized check photo-op and posted a link to it on LinkedIn. The post is approaching 10,000 views in under 48 hours. Clearly it struck a chord with folks. Many of the comments on the article point out that almost all oversized check photo ops: Happen at the request of the donor; The donor is usually a company, organization, foundation, etc.
EveryAction
MAY 23, 2018
Choosing the right nonprofit software can seem like an overwhelming task, from getting each stakeholder on board, to researching all of your options and hoping to find one that fits both your needs and your budget, to actually transitioning to and implementing the new system. Here are three things to keep in mind to put you on track toward finding the best option for your organization.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
The Agitator
MAY 22, 2018
Next up is The Why A xis , by Uri Gneezy and John List, two of the community of economists who work on charitable giving. Roger had already covered one item I had noted back in 2013: that 1:1 matches work just as well as 2:1 or 3:1 matches. And I talked about how people give more when they are closer to a goal in December. But here are three additional insights from this book: Matches work better when people feel outnumbered.
Care2
MAY 22, 2018
Here’s an astonishing fact: Last year, people used online payments platform PayPal to contribute a staggering $8.5 billion to charity. To be fair, online giving is still just one method by which Americans donate a total of $390 billion annually to nonprofits. But the PayPal figure is a sign of the times. The shift to digital giving is a rising and considerable trend.
iMarketSmart
MAY 21, 2018
I hadn’t really thought about it until now, but I have always felt uncomfortable seeing a bunch of fundraisers holding an oversized check. Perhaps, subconsciously I wondered: Who are those people and why are they congratulating themselves ? What will they do with that money? Will they squander it? By the way, where are the donors? Hey, that’s a fake check!
Nonprofit Tech for Good
MAY 22, 2018
Inspiring people to take online surveys is tough! We are grateful to the 3,573 people who have taken the 2018 Global Trends In Giving Survey thus far. This year we are getting more participants from outside of the United States, but we definitely need more diversity in our survey respondents for the data to truly reflect the global donor community. The survey is available in five languages – ????????????
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
The Agitator
MAY 21, 2018
I have a confession to make. I still dog-ear pages. Yes, this goes against my former-library-employee training. No, I don’t leave books open so it breaks their poor spine; I’m not a total monster. Yes, I know I can take pictures of the pages and put them on Evernote or Pocket now. Yes, I can bookmark them on Kindle or Audible too. But I still do it.
Expert insights. Personalized for you.
169 
Let's personalize your content