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Mark Zobel. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Dr. Mark Zobel is the Director of Annual Giving at Blackburn College in Carlinville, Illinois, where he also holds an adjunct faculty appointment, teaching an introductory cou
Today on CauseTalk Radio , Megan and I talk to Chris Jarvis , Partner, Realized Worth and Executive Director, RW Institute , about a recent episode of the Freakonomics podcast entitled Does Doing Good Give You License to be Bad. The show makes some pretty serious claims about CSR programs that we examine and debunk! On the show, Megan, Chris and I discuss: Chris Jarvis, RW Institute.
If you care about the future of your monthly giving program I urge you to take 2 minutes and complete this confidential Agitator Survey. Here’s why. As technology changes and competition increases, many organizations are switching CRM database vendors and credit card payment processors. SURPRISE! Many organizations making this switch are discovering to their shock that either their old CRM or old payment processor—or both– are refusing to transfer their monthly donors’ credit card or oth
Fundraising is a counter-intuitive profession. But it is a profession. Experts research fundraising tactics and test strategies to find out what works. Often, the results seem illogical. Like is the case in writing fundraising letters that actually raise money. The We/I Test. In our fundraising letters, we typically think our job is to convince donors that we - the nonprofit is a safe investment.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
The Hound. Auburn, AL. Welcome to the – almost – weekend! I’ve picked out some of the best articles, posts, tips, and more from around the world of marketing and fundraising. Today’s batch includes a new feature for Facebook Groups, trends in video, and copywriting mistakes among other things. It’s time for Mixed Links…. Find out How to Use Facebook Group Units to Organize Your Content.
Gain some inspiration with these motivational quotes from top nonprofit thought leaders and learn how you can apply them to your own organization! Most “inspirational” quotes sound nice, but often lack substance or educational value. We’ll break each of them down to provide tactical takeaways for you and your nonprofit. 1. “ A few people of integrity can go a long way.”.
With video coming at us from every direction, what really makes a good nonprofit video these days? Videos capture hearts by sharing experiences your audience can connect with. And the best videos make a compelling emotional appeal that leads viewers to support your work. But before you get out the old video camera, or your […]. The post 3 Things Your Next Video Has To Do appeared first on Mission Minded.
With video coming at us from every direction, what really makes a good nonprofit video these days? Videos capture hearts by sharing experiences your audience can connect with. And the best videos make a compelling emotional appeal that leads viewers to support your work. But before you get out the old video camera, or your […]. The post 3 Things Your Next Video Has To Do appeared first on Mission Minded.
Fundraising is a counter-intuitive profession. But it is a profession. Experts research fundraising tactics and test strategies to find out what works. Often, the results seem illogical. Like is the case in writing fundraising letters that actually raise money. The We/I Test. In our fundraising letters, we typically think our job is to convince donors that we – the nonprofit is a safe investment.
I am working on a new keynote presentation that I’ll be giving in late June on how nonprofits can collaborate on marketing communications. I would love to feature your organization in my presentation if you’ve been involved in anything like. Developing a new brand to represent products/services from multiple nonprofits. Jointly targeting a specific group of potential clients, volunteers, or supporters with a unified message that benefits two or more nonprofits.
This article was originally published in Nonprofit Hub Magazine. A mantra is a thought or expression that encompasses your basic beliefs. Similar to a mission or brand positioning statement, mantras help capture and bring focus to your goals. Aligning your marketing goals and tasks with your brand can sometimes be a chore, so having a couple marketing mantras to look back on is always helpful!
This time, I’m going with a non-fundraising book: Hacking Marketing by Scott Brinker of Chief Marketing Technologist fame. The idea is how to take the lessons from the agile software development movement and apply them to more traditional marketing. In the book, Scott espouses agile marketing values of: Individuals and interactions over processes and tools.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Here’s an astonishing fact: Last year, people used online payments platform PayPal to contribute a staggering $8.5 billion to charity. To be fair, online giving is still just one method by which Americans donate a total of $390 billion annually to nonprofits. But the PayPal figure is a sign of the times. The shift to digital giving is a rising and considerable trend.
Nonprofit communications directors have LOTS of decisions to make. Some are small, like word choice in a tweet, and some are big and complicated, like prioritizing communications strategies to best support the growth of your nonprofit. And, of course, there’s a lot in between. In my new book, CALM not BUSY (Amazon) , I included several chapters that address decision making and how to overhaul it at your nonprofit if it’s not as smooth and strategic as you might hope.
Inspiring people to take online surveys is tough! We are grateful to the 3,573 people who have taken the 2018 Global Trends In Giving Survey thus far. This year we are getting more participants from outside of the United States, but we definitely need more diversity in our survey respondents for the data to truly reflect the global donor community. The survey is available in five languages – ????????????
Next up is The Why A xis , by Uri Gneezy and John List, two of the community of economists who work on charitable giving. Roger had already covered one item I had noted back in 2013: that 1:1 matches work just as well as 2:1 or 3:1 matches. And I talked about how people give more when they are closer to a goal in December. But here are three additional insights from this book: Matches work better when people feel outnumbered.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
On Monday I wrote about the oversized check photo-op and posted a link to it on LinkedIn. The post is approaching 10,000 views in under 48 hours. Clearly it struck a chord with folks. Many of the comments on the article point out that almost all oversized check photo ops: Happen at the request of the donor; The donor is usually a company, organization, foundation, etc.
Nonprofit leaders often complain about limited resources — and with good reason. After all, even the best-run nonprofits lack the money or the staff to accomplish everything they set out to do. But while money is tight, there’s one resource that is almost always in ample supply: words. Often, nonprofit websites and print materials are burdened with way too much text.
The big news this week is that I'm at the Engage for Good Conference in Chicago Wednesday and Thursday. For cause marketing geeks like me #EFG2018 is like dying and going to heaven! It's that much fun! Are you at the conference too? Or are you in Chicago (even for the day!)? I would love to meet you. I look like this guy >>> That's me throwing down some wisdom at last year's conference.
I have a confession to make. I still dog-ear pages. Yes, this goes against my former-library-employee training. No, I don’t leave books open so it breaks their poor spine; I’m not a total monster. Yes, I know I can take pictures of the pages and put them on Evernote or Pocket now. Yes, I can bookmark them on Kindle or Audible too. But I still do it.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
I hadn’t really thought about it until now, but I have always felt uncomfortable seeing a bunch of fundraisers holding an oversized check. Perhaps, subconsciously I wondered: Who are those people and why are they congratulating themselves ? What will they do with that money? Will they squander it? By the way, where are the donors? Hey, that’s a fake check!
Let me guess. This month, your inbox looks more or less like mine below. Your turn to guess. How many of these did I give my consent to? How many did I read or even open? My work relates closely to GDPR. Yet I didn’t bother with any of these. As a sector we’ve been consumed by GDPR for the last couple of years. But not all supporters are aware of this change or what it means.
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