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Fundraising events are often necessary for nonprofit organizations for several reasons. First, such events bring in much-needed funding to help carry out the organization's mission. Nonprofit fundraising also drives awareness of certain causes, and it provides a source to attract new supporters, donors and volunteers. .
The base of every marketing education is learning how to define your target audience and deliver messages that will resonate with them, influencing them to complete some identified call to action. More often than not, that means speaking to people who do not share the same identity as you. Doing this effectively without falling into the trap of stereotypes is challenging, to say the least. .
Nonprofit fundraising had been due an upgrade to catapult it into the modern era for a while. When the pandemic hit, that event finally came. Most charities had used the same tried-and-tested methods for decades (namely, galas and sponsored endeavors), but with new health and safety guidelines to contend with, this was no longer possible. Innovation was a “need right now” rather than a “maybe later,” and nonprofits were forced to join the twenty-first century — breeding all kinds of virtual solu
Here's a question I get a lot: "Joe, should we include a call-to-action (CTA) at the bottom of our partnership case studies?" A CTA is a directive that encourages the prospect to take a next step. "Schedule a call with a member of our partnership team" "Sign up for our corporate partnership newsletter" "Download this case study" I generally DON'T include a CTA when I write a case study because including one depends on how the client plans to share the case study.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Nonprofits often complain about how they do splendid work in the community, but no one knows what they do. In the state of this current economy, the lack of marketing and advertising messages grows louder.
Memorial Day has come and gone marking the unofficial start to summer. Did you know productivity can fall during the months of June, July and August by 20% and distractions can increase by 45%. Here are a few reasons why it’s so hard to work during the summer: Soaring Temperatures. Heat makes it hard to concentrate. It makes you feel lethargic.
As a nonprofit fundraiser, you’ve probably heard some variation of the phrase, “treat every donor like a major donor.” While well-intentioned, this idea is very misleading. If you treat every donor like a major donor, you’d probably run out of team member time. Plus, not all of your supporters want to be wined and dined like a major donor. As an essential and integral part of your fundraising strategy, your major donors should feel valued by your organization. .
As a nonprofit fundraiser, you’ve probably heard some variation of the phrase, “treat every donor like a major donor.” While well-intentioned, this idea is very misleading. If you treat every donor like a major donor, you’d probably run out of team member time. Plus, not all of your supporters want to be wined and dined like a major donor. As an essential and integral part of your fundraising strategy, your major donors should feel valued by your organization. .
Right now, frontline fundraisers (but really all workers) have the advantage. In today’s business and nonprofit climate, the rank-and-file workforce has the advantage for demanding better pay, benefits and working conditions. And, for many workers, they are getting it.
Good day! I know I am ready for the weekend. How about you? Let’s wind things down with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have email trends, how to ask for donations in various ways, the psychology of content marketing and fonts, how to write headlines, and more.
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Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Sending an annual appeal letter is one of the most important fundraising initiatives you carry out each year. It’s a chance for you to share your successes, highlight how important a donor’s support has been to your mission, and make a fundraising appeal. . You’ve likely seen that your annual appeal inspires donors to make some of the largest donations your organization receives in a given year.
To help your nonprofit get creative and leverage previously untapped revenue streams, let’s explore four innovative revenue streams that aim to make donating convenient and easy for supporters. When implementing these strategies, consider how your nonprofit can make the giving process as fast and straightforward as possible. .
Spending time and money on research that will tell you what you already know isn’t the best use of your limited budget. Here are three ways to ensure you maximize, not waste, your research effort. The post Don’t Waste Your Research Dollars. Here’s How. appeared first on Mission Minded.
There is a glaring gap in the representation of Black people in top positions in organizations, along with a general lack of resources, support, and opportunities for Black leaders and Black-focused organizations. This is not a pipeline problem. Building Movement Project studied over 4,000 nonprofit employees and found no difference in qualifications, leadership aspirations, or skillsets between white people and people of color.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
The post Leadership Storytelling: How to Effectively Utilize Board Members and Staff to Improve Mission Awareness and Fundraising appeared first on Bloomerang.
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It is quite common to see nonprofit organizations making visible commitments to diversity, inclusion, and equity. Many nonprofit organizations have DEI statements; some include the words in their missions. Many have DEI as part of their strategic plan. But when it comes to the composition and practices of nonprofit boards, it's clear that these commitments aren't necessarily translating into real board-level change.
I am the CEO of After the Fire USA (ATF), a leading nonprofit in the space of megafire, climate change, and disaster recovery. We help communities navigate the complexities and stages of recovery post-megafire disaster. Prior to 2015, megafires were fairly uncommon and were treated as occurrences, not patterns and harbingers for alarm. However, the […].
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