Nonprofit Marketing Guide
MARCH 7, 2018
Rachel Clemens. Do you worry you’re being too intrusive when you ask for information about your supporters? Today, Rachel Clemens shares some tips on getting that information the right way. ~Kristina. Guest Post by Rachel Clemens of Mighty Citizen. One of my first questions for any new nonprofit client is: How good is your data? I’m not asking if they have data, but how good is it?
Ann Green
MARCH 5, 2018
In college basketball, players are allowed to turn pro after playing one season. This is known as one-and-done. If you watch the NCAA tournament (aka March Madness), it’s likely many of the players won’t be around next year. Like it or not, it looks like one-and-done will be the norm in college basketball for a while. Another place where one-and-done seems to be the norm is in nonprofit fundraising.
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Pam Moore
MARCH 8, 2018
A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. The truth is your brand is all of these things and more. It’s what you tweet, post, pin, +1, Instagram and offer as a call to action.
Selfish Giving
MARCH 7, 2018
One of the best things I read this past week was how the California Symphony adopted a "long-haul" audience development model to increase attendance, attract younger supporters and land more donors. And it worked spectacularly! I thought, "Heck, what nonprofit doesn't want that!" I really suggest you read the article in full. But here are a few highlights and the implications for corporate partnerships. 1.
Speaker: Amanda Adams, Fractional CFO, CPA
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Nonprofit Marketing Guide
MARCH 8, 2018
It’s a blessing that we have so many awesome bloggers to follow in the nonprofit marketing and fundraising communications world. It’s also a curse — too many to follow gets overwhelming fast! To help combat the overwhelm while still actively encouraging you to keep reading, Kristina curates content for you in our Friday Mixed Links posts.
Fundraising Report Card
MARCH 6, 2018
Does this shift in thinking mean that fundraising is more science than art? I don’t think so. It could be that the entire argument is actually broken. Successful fundraising relies on neither art nor science to perform its best. Let’s add another phrase to the conversation: evidence based. The post Art vs. Science in Fundraising? It’s Neither. Try Evidence Based. appeared first on Fundraising Report Card.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Selfish Giving
MARCH 6, 2018
Today on CauseTalk Radio , Megan and I talk to Dashel Schueler , Associate Director of Development & External Relations, at Seattle public radio station KEXP, about International Clash Day. The day celebrates the music of the English punk rock band The Clash and others as enablers of social consciousness. On the show, Megan, Dashel and I discuss: Dashel Schueler, KEXP.
Nonprofit Marketing Guide
MARCH 5, 2018
Forge Your Path to Success with a Professional Development Plan. We know you don’t always have the budget for training. That’s why every few months we offer a deeply discounted webinar. Join us this Thursday for our next BUDGET-FRIENDLY webinar: For Nonprofit Communications Staff Only: How to Create Your Professional Development Plan. 60-minute webinar with Kivi Leroux Miller.
The Agitator
MARCH 4, 2018
Customer experience guru Gerry McGovern warns that even if a company is indeed “customer-centric” that may not be enough these days. “To truly be successful, you need to nurture a customer obsession culture within your organization.”, he warns. The Agitator says, “Amen.” So, let’s kick ‘donor-centricity’ up a notch and focus on what makes for a “donor obsession” culture?
Lets Talk Nonprofit
MARCH 7, 2018
If you're new to grant writing, or even if you've been at it for a while, you might have questions like these: "How long does it usually take to get a grant?" "What's a typical award amount?" "If I apply for 2 or 3 grants, will I get at least one?" Each year - twice a year, actually - you can get answers to these questions and many more. Published by GrantStation, The State of Grant Seeking Report sheds light on trends in the "grants world.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
iMarketSmart
MARCH 5, 2018
People want to see themselves as good, just, righteous, and so on. . In other words, they want to be heroic. They want to change the world. They want to feel like they have the power to make the world a better place. They want to be a hero. And they want to reflect on their life (their autobiography) knowing that they were the hero in that story. If you can help them be that hero… If you find ways to facilitate that… If you provide experiences that help them… you will inspire them to make a majo
Nonprofit Marketing Guide
MARCH 6, 2018
Earlier today on Facebook Live ( watch the recording now ), I shared five considerations for creating a professional development plan in the nonprofit communications and marketing field. #1: Live Your Life in Draft. This doesn’t mean that everything stays hidden in draft and never published. In fact, it’s the opposite: freely publish and edit again later.
The Agitator
MARCH 5, 2018
When it comes to donor-centricity/obsession/love/devotion/passion I fear many fundraisers talk a good game while ignoring the fundamental and routine practices that should exist in any organization that truly cares about its donors. Tom’s and my mentor John Gardner , in his book Excellence defined the issue perfectly: “An excellent plumber is infinitely more admirable than an incompetent philosopher.
NonProfit Hub
MARCH 7, 2018
When someone submits their email address on the ONE Campaign website , they receive a welcome email with a friendly message and a simple question: ”Do you think we’ll see the end of extreme poverty in our lifetime?” You’re also presented with three run-of-the-mill options. Clicking on any of the three takes you to a different form where you’re asked to take a 2-minute survey so the organization can understand your interests and motivations.
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iMarketSmart
MARCH 8, 2018
We are joined again by special guest, Jim Langley, president of Langley Innovations. Make sure to listen to the last episode to hear the first part of this conversation. Educational institutes adapting to donor needs and being fair to your donors are the main topics discussed. Learn more about MarketSmart at [link] and Jim Langley at [link]. The post Road Rage Effect and Being Fair to Donors with Jim Langley (EF-S02-E05) appeared first on MarketSmart, LLC |.
Nonprofit Marketing Guide
MARCH 9, 2018
No time for chit chat. You people are busy! Let’s get right to the best articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links…. Jodi Harris at the Content Marketing Institute lays out your Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan. If you are thinking about using the Facebook Messenger Bot, Connor Cirillo shares 10 Things I Wish I Knew Before Building My First Facebook Messenger Bot.
The Agitator
MARCH 8, 2018
You had an acquisition package that beat your control like the control owed it money. Turns out that putting in a coin and a notepad and address labels and a back-end premium in that package really increased response rate! You have a new control! Fast forward a year. Your donor file isn’t growing the way you want. When you look at the reasons, you see the culprit: a poor second-year retention rate of donors from your new, premium-laden acquisition package.
NonProfit Hub
MARCH 5, 2018
Sponsored by Jitasa. Surely you’ve heard the overly cheesy “if you love something, let it go” parable. This may be sound advice when going through relationship troubles, but it should by no means apply to your decision making with outsourced staff. In fact, the opposite is usually true: if you love the work an outsourced staff member is doing, don’t let them go.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
The Agitator
MARCH 7, 2018
The YMCA thought they knew what their members wanted. Then they asked their members. The results, from The Power of Habit : “[T]he accepted wisdom among YMCA executives was the people wanted fancy exercise equipment and sparkling, modern facilities. The YMCA had spent millions of dollars building weight rooms and yoga studios. When the surveys were analyzed, however, it turned out that while a facility’s attractiveness and the availability of workout machines might have caused people to join
The Agitator
MARCH 6, 2018
The first level of feedback is asking people for their thoughts and fixing problems for them. No, simply having your phone number on your website, mail, and publications and waiting for people to call is not level one feedback. It may have been at one point, but no longer. In late 2016, I tracked every interaction for a week to see what organizations I dealt with asked for feedback.
NonProfit Hub
MARCH 9, 2018
Sponsored by Zoho Creator. Nonprofits thrive on people. Whether they’re volunteers or employees, people are your biggest allies and most sincere well-wishers. In addition to expending time and energy to your cause, some of them go even further by making financial donations. That’s why it’s important to keep everyone involved in your nonprofit happy—because their motivation uplifts you as well.
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