Pam Moore

NOVEMBER 6, 2017

Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? Do you see that cute little Facebook “boost post” button but don't really know how to optimize it? If you answer yes to this question then you have arrived at the right place. The truth is that although the Facebook boosted post advertising option is very easy to use and may often seem easier than other Facebook advertising options, there are clear scenarios where it may be worth your time t

Advertising 166

Advertising Marketing Marketing Foundations 166

Nonprofit Marketing Guide

NOVEMBER 9, 2017

I’ll be honest. My first reaction to Twitter doubling its character count – from 140 to 280 – made me all: via GIPHY. I’m not alone: Twitter users herald new character limits with 280-character howls of despair . We all have 280 characters? Well, as Shakespeare wrote, “Brevity is the soul of wit. The soul of wit is what brevity is. Brevity?

Nonprofits 117

Nonprofits Production Technology Communication 117

Selfish Giving

NOVEMBER 7, 2017

Today on CauseTalk Radio , Megan and I talking to Karen Davis , Senior Vice President of Global Philanthropy and Social Impact at Hasbro , about Be Fearless Be Kind, a philanthropic initiative, which is designed to empower kids to have the compassion and courage to stand up for others and make a difference. To help nurture empathy and compassion, parents and adults can access proven tools and resources through the Be Fearless Be Kind online hub.

Philanthropy 100

Philanthropy Activism Nonprofits 100

Nonprofit Tech for Good

NOVEMBER 9, 2017

Smart speakers are voice-activated digital assistants that enable users to use their voice to command a wide variety of activities, such as play music, listen to news, make calls, watch video clips, shop online, and control smart home devices (thermostats, home alarm systems, lights, smart TVs, etc.). Amazon Alexa is the digital assistant software that empowers Amazon’s smart speaker series, the Amazon Echo.

Volunteerism 83

Volunteerism Volunteerism Food Activism 83

Speaker: Jennifer Hill

Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.

Technology

Bloomerang

NOVEMBER 7, 2017

Branding is vital to your nonprofit’s success. It’s what people think about when they think of your organization. It impacts everything including your ability to recruit board members and raise money. Consider this: When people think about making a charitable gift, they often think of the familiar, more well-known, well-publicized nonprofits. Think of the multi-million bequest left to a local hospital or university by a donor that never made a previous gift.

Disaster Relief 80

Disaster Relief Public and Nonprofit Management Recruitment Nonprofits 80

Nonprofit Marketing Guide

NOVEMBER 7, 2017

Today I presented the first in a two-part webinar series on streamlining your communications workflow. We focused on five strategies for managing what happens to ideas, suggestions, and other potential assignments BEFORE they make it on to your to-do list. After talking about each strategy, I polled participants about how easy they thought it would be to implement.

Culture 105

Culture Management Communication Leadership 105

NonProfit Hub

NOVEMBER 7, 2017

What should be at the top of your priority list when starting a nonprofit? Making a kickass mission statement. Your mission statement is at the core of your nonprofit’s brand. It communicates why you do what you do and how you’re going to do it. You need something that will speak to the masses and inspire action. Here are a few tips on how to create one that stands on its own two feet.

Marketing 51

Marketing Marketing Energy Universities 51

EveryAction

NOVEMBER 9, 2017

Created in 1998, the United Nations Foundation links the United Nations' work with others around the world, helping the UN address a range of global issues, including climate change, global health, women’s empowerment, peace and security, poverty eradication, and more. Their impact also carries over to #GivingTuesday, the biggest giving day of the year.

Foundations 45

Foundations Retail Poverty Technology 45

Nonprofit Marketing Guide

NOVEMBER 6, 2017

What’s going on at your desk right now? Tell me all about it! It’s my monthly call for submissions for our Day in the Life of a Nonprofit Communicator blog series, and I want you to share all the things you do on a daily basis to make the world a better place. We started this popular series in 2013 to get a glimpse into the everyday behind-the-scenes things you have to do for your job as a nonprofit communicator.

Communication 102

Communication Marketing Marketing Fundraising 102

The Agitator

NOVEMBER 6, 2017

Only 21 more days to #GivingTuesday, and boy am I counting them! I’m not sure I can endure the unbridled enthusiasm, the sheer ecstasy, the pulsing anticipation with which fundraisers will approach the next three weeks as they prepare for the Big Day. I guess I can understand it … Three weeks to NOT think about atrocious renewal/retention rates.

Retention 53

Retention Values Fundraising Fundraising 53

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

NonProfit Hub

NOVEMBER 10, 2017

Face-to-face interaction is an important aspect of any organization, especially when it comes to fundraising. If your donors come from all over the world, that interaction isn’t always possible. That’s where donor trips come in. Donor trips are a different take on the “major event” fundraising concept. It’s when your nonprofit takes a “tour” of the places where its money is coming from and you get to personally thank those that are helping you live out your mission.

Fundraising 48

Fundraising Fundraising Retention Education 48

iMarketSmart

NOVEMBER 6, 2017

Many marketers/fundraisers desperately hope to find silver bullets or unicorns. They become enamored by shiny objects that are easy to employ. Usually, these technologies and tactics focus on the top of the funnel, generating awareness or (at best) interest. Yet the most effective and lowest-cost technologies and tactics are the ones that get employed at the bottom of the funnel instead.

Fundraising 45

Fundraising Fundraising Technology Marketing 45

Nonprofit Marketing Guide

NOVEMBER 10, 2017

Cosmos. Orange Beach, AL. Good Friday to you all and a special “Hello and thank you” to all you veterans out there! Please join me for some refreshing Mixed Links… If you’ve taken our Annual Nonprofit Communications Trends Survey, thank you!! If you haven’t, could you please take a moment to help us produce the best research around on what it’s like to work as a nonprofit communications professional?

Communication 101

Communication Non-Profits Nonprofits 101

The Agitator

NOVEMBER 8, 2017

Next time a consultant defends some indefensible recommendation by telling you “It’s industry standard” … head for the hills. Better yet, fire the consultant. ‘Industry standard’ is to new ideas and suggestions that challenge the status quo what garlic is to vampires. A fictional defense invoked by the unknowledgeable to protect their self-proclaimed position of authority.

Values 45

Values Fundraising Fundraising Marketing 45

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

EveryAction

NOVEMBER 6, 2017

We won't waste your time with a lengthy intro. With #GivingTuesday and Year-End fundraising rapidly approaching, we'll get straight to the point. Below are some quick and easy things you can do to raise more money. Go on, crush your fundraising goals! 1. Say Thanks. Say thank you before you ask your supporters to give again. Tell them what their past support has made possible.

Values 43

Values Fundraising Fundraising 43

iMarketSmart

NOVEMBER 10, 2017

Too often fundraisers make assumptions about what donors want. Usually, this is driven by top leaders or board members. They decide, for instance, that it would be great to close more retained life estate gifts. So they instruct their staff to go out there and market them. Sure, that might have worked 25 years ago, before you had the technology to understand what each of your supporters was thinking.

Values 40

Values Education Education Technology 40

Nonprofit Marketing Guide

NOVEMBER 8, 2017

Do you want to know the answers to these questions: How effective do nonprofit communicators feel on specific goals like community engagement, brand and reputation management, and supporting major donor fundraising? How much content does a typical communications team produce, and how often do they use different communications channels? How do communications pros rate their skills, including copywriting, graphic design, planning, and analytics?

Communication 101

Communication Nonprofits Management Fundraising 101

The Agitator

NOVEMBER 7, 2017

I just finished reading two articles from mega-consultant McKinsey which were scary. Scary because they illustrate what we poor fundraisers are up against when it comes to marketing. One article was titled What shoppers really want from personalized marketing. The other piece was called Marketing’s Holy Grail: Digital personalization at scale.

Values 45

Values Marketing Marketing Fundraising 45

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Management

iMarketSmart

NOVEMBER 9, 2017

A quick announcement about what’s next for the Engagement Fundraising Podcast. Learn more about MarketSmart at [link]. The post What’s Next for Engagement Fundraising? appeared first on MarketSmart, LLC |.

Fundraising 40

Fundraising Fundraising 40

iMarketSmart

NOVEMBER 8, 2017

According to Toni Coleman, interim editor in chief of CASE’s CURRENTS Magazine, there are 4 types of horrible bosses : The micromanager. The disinterested boss. The bully. The abuser. Have you worked for one of them? If so, please share your story in the comments section below. Or, for tips on how to be a better manager, check out Toni’s article here.

Management 40

Management Fundraising Fundraising Nonprofits 40

The Agitator

NOVEMBER 5, 2017

U.S. fundraisers whose attention last week may have been diverted somewhere between the Special Counsel’s indictments of Trump Campaign heavies and the White House Chief of Staff’s lessons in Civil War revisionist history need to be aware of that a major attempt to re-order the U.S. Tax Code got underway in Congress last Thursday. It’s highly unlikely that anything remotely resembling the current 429-page bill will make its way intact through the gauntlet of special interest artillery and partis

Children 53

Children Law Universities Philanthropy 53