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Several things are certain in 2021 thus far. The year 2020 is behind us and 2021 is transitioning to a new normal. Let us see how this year plays out for the nonprofit sector. Examine where you are so far this year and where you expect to finish in 2021. Focus on what you can control. Prepare for unpredictable.
In my book, The Nonprofit Marketing Guide , I list ten realities of nonprofit marketing. Now I’ve put those realities into a quiz form to help you assess how in touch your nonprofit’s leadership is with these realities. Here’s the link in case you can’t see the quiz embedded below. This is an anonymous quiz, but you’ll get our advice based on the score, and you can also print out a copy of your answers if you wish.
By Sarah Baker , a Digital Fundraising Strategist at MobileCause , where she helps nonprofits accelerate their fundraising and engagement efforts through giving and marketing strategies. For the past year, virtual events have come to the rescue in helping nonprofits continue to fundraise during the pandemic. While many organizations before this time had ways to give online, the idea of exclusively fundraising virtually was new.
The Cause Docs are back! ???? Joining us on Thursday, June 3rd at 2pm EDT is Lauren Lawson-Zilai , Senior Director of Public Relations & National Spokesperson for Goodwill Industries International. Lauren will be answering your questions on how to identify and work with influencers. She'll be sharing her prescriptions on. Tools to help you pinpoint the the right influencer The process of working with influencers from initial outreach to contract negotiations to payment Lessons and learning e
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Our stories have to engage readers on such a powerful emotional level that when we transition from them to the ask, readers feel compelled to take an action or make a gift. Like a still-life painting or a well-written haiku, archetypal images set a scene for readers in just a few words.
Happy Friday, friends! I am back from vacation with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have Instagram Story hacks and Reels tips, getting buy-in from your boss for digital storytelling, Giving Tuesday prep, and what every homepage should have. It’s time for Mixed Links… Check out The Instagram Story Hacks You Need to Know in 2021.
So you want to start up (or restart) a donor acquisition program. First of all, congratulations! The reality is, whether you are trying to grow a new file or stop attrition on your existing file, there’s no better way to obtain and keep new donors than with a well-executed donor acquisition program. But where do you start? . Tip #1: Identify .
So you want to start up (or restart) a donor acquisition program. First of all, congratulations! The reality is, whether you are trying to grow a new file or stop attrition on your existing file, there’s no better way to obtain and keep new donors than with a well-executed donor acquisition program. But where do you start? . Tip #1: Identify .
Today’s article dives into a vital topic for nonprofits – letting your supporters know how much they’ve impacted your cause and how much you appreciate them. It’s important to have a plan in place for donor acknowledgement and John Killoran, Founder of Snowball Fundraising, lends his expertise from assisting over 7,000 nonprofits below. . Without constituents, your nonprofit organization wouldn’t be able to positively impact your community and drive your mission forward.
Transformational gifts can take your organization to the next level. Pursuing transformational gifts from a select group of interested and capable donors is not only the best way to achieve your annual fundraising goals, but it can also catalyze further growth and provide a stable future for your organization.
Hopefully you are scheduling some vacation time which means you may need some quick ideas to fill your editorial schedule while your gone. Don’t worry! We have exactly what you’re looking for with these writing prompts. These ideas come from our Monthly Nonprofit Writing Prompts email newsletter*. If you would like these ideas sent to your inbox a month in advance, sign up for our Monthly Nonprofit Writing Prompts.
Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a fundraiser who needs advice on how donor-advised funds should be recognized in their annual reports. . Dear Charity Clairity, I appreciated reading your guidance re: donor-advised funds (DAFs) and would like to have additional clarity re: listing DAFs in an annual report.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Today's article covers an integral project for all nonprofits - creating and refining mission and case statements. These documents are a vital foundation for all communication activities a nonprofit will undertake, as Grant Cobb, Head of Marketing and Analytics at GivingMail, explains. Your mission and case statements aren’t just information statements about your nonprofit.
Much has changed since Harvey McKinnon wrote the book "Hidden Gold" in 1999 and since I wrote "Monthly Giving. The Sleeping Giant" in 2012. Much more emphasis on social media. Much more use of email. Much more in paid digital approaches. Yet, there’s still not enough attention on monthly donor retention.
I really enjoyed our Day in the Life of a Nonprofit Communicator blog series and while it was a popular series we ran out of submissions from readers like you. How about we get it going again? What You Need to Do. It’s super easy! You just fill out the form below, then send me a picture of you at your desk and your bio. Anyone who communicates with supporters of a nonprofit can share their Day in the Life of a Nonprofit Communicator.
Any experienced marketer would tell you that understanding one’s audience is key to success in communication. When creating a strategic communications plan, it is important to identify your goals for each particular communications effort. After you identify the goals and objectives of your communication efforts, you can identify an audience. Brainstorm different groups of people you hope to reach that can help you accomplish your organization’s objectives.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
The Black Women's Health Imperative (BWHI) announced that it has received a $400,000 grant from The Rockefeller Foundation to improve vaccination rates among Black women and communities of color. The grant is part of The Rockefeller Foundation's $20 million Equity-First Vaccination Initiative.
Is there anyone who doesn’t believe that our times—and the fundraising climate—haven’t shifted dramatically in the past year? And the return to a new normal will be anything but normal? The good news: you don’t have to change anything to continue to secure philanthropic support from your donors and prospects. The bad news: your results will not reach the potential to transform your organization, solve a problem in your community, or get you recognition as a change master in the field of fundrais
Many nonprofit organizations have volunteers, board members, marketing individuals, and others who contribute to the success of the organization and their mission. While you can create an unlimited amount of users in Bloomerang, not all of them need full access to your database. Today, we’re excited to announce enhanced user permissions within Bloomerang!
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Learn how to stay ahead of curve and creatively overcome iOS hurdles to begin the next chapter in deeply engaging your audiences online. The post Beyond Ad Targeting: What the iOS Changes Mean for Your Digital Strategy appeared first on Mission Minded.
Neighborhood Villages, a Boston-based nonprofit working to realize a future in which all families have access to affordable, high-quality early education and care, today launched a new podcast in partnership with Lemonada Media. Listeners will join award-winning journalist Gloria Riviera and special correspondent Kristen Bell.
5 Tips on Writing Compelling Posts on Social Media for Nonprofits. Do you want to get the best results out of your Nonprofit Social Media Posts? Check out these 5 tips on writing compelling updates. Once in a while, we come across a fundraising appeal that tugs tightly at our heartstrings. It could be a GlobalOwls campaign for homeless people or a “Feed the Hungry” Facebook ad.
Needing money is a common denominator among all nonprofits. We may do different things, serve different causes, or even operate in different areas of the world. However, we all need funds. Two of the tried-and-true methods for raising dough, sponsorships, and charitable donations, can cause a lot of confusion. Here’s your guide to keeping them straight and also maximizing their ability to support your mission.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
We’re pleased to announce the appointment of three new members to our board of directors! Natalye Paquin and Pamela Perry have joined as Board Members. Kishshana Palmer, CFRE has joined as a Board Advisor. Natalye Paquin currently serves as the President and Chief Executive Officer of the Points of Light Foundation, the largest nonprofit in the world dedicated to volunteerism and community service.
Givinga yesterday unveiled its Philantech cloud technology, the first set of modernized, customizable tools that unlock the full potential of charitable giving by removing barriers to philanthropy. Philantech enables partners to easily integrate and manage a wide range of charitable giving capabilities into their.
When COVID-19 upended life in the U.S. in 2020, nonprofits were forced to cancel in-person fundraising events or scramble to pivot to online experiences. Golf was perhaps the most notable exception: in many states, golf fundraisers were able to safely forge ahead , making simple modifications to events to keep people safely distanced and employing technology for contact-free, virtual, and even hybrid tournaments.
This blog was sponsored by Escheatment. Could your nonprofit have thousands or even millions of dollars in assets that it doesn’t even know about? It’s entirely possible, given the tangled maze of laws and processes relating to these unclaimed assets. Here’s what you need to know. What is “escheatment”? When certain assets are left unclaimed, those assets are transferred to states and other governmental entities in a process known as escheatment.
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
While many organizations pivoted to virtual fundraising in 2020, even some of the largest nonprofits that regularly raise millions experienced steep declines in revenue— with decreases anywhere from 4 to 50+ percent.
Ready to build better connections with your donors while social distancing? Melissa’s 5-Question Playbook to Increase Donations shares how to save money, increase outreach and maximize donations by connecting with new and current donors safely and efficiently. Download the playbook today and take an extra 20% off your first donor list.
How to Choose A Really Great Team Management Software? There are many Great Team Management Software available, but how do you select the one that fits your needs best? Check out our tips below. What is one thing that you have noticed? It is a fact that more software for team management are released over the past years. There are different apps that are available meant to help different team members collaborate with each other.
The Marguerite Casey Foundation has announced a new initiative aimed at strengthening philanthropy's commitment to ending police violence and mass incarceration in the United States. Launched on the one-year anniversary of the police killing of George Floyd, Answering the Uprising: Closing the Say/Do Gap in Philanthropy is aimed at "correcting" philanthropy's inadequate response to the racial justice uprisings in 2020.
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
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